Meetings

First real design conversation with Tower Leadership about rebuilding their site, following a prior day's call between Chris and Laura McDade. Chris …

Chris walked Laura McDade of Tower Leadership through his redesign approach for their site, agreeing to consolidate their four confusingly-named prog…

Client check-in with the State Election Board on their website rebuild, walking through the site with Dawn Audano. Core content and pages are in plac…

Chris took Publicom Inc.'s new website live on Flywheel with Nathan Ross, adding domains, updating DNS/A/CNAME records, and installing an SSL certifi…

Chris walked the Georgia State Election Board contact through Mailchimp's form options for their website, since the embedded code they'd sent was a f…

Chris walked Nathan Ross through his punch list of website tickets before launch, addressing content fixes, line-length constraints, grayscale logo s…

Chris and Anil Gupta planned logistics for their in-person working trip: Chris arrives Wednesday evening, sessions start at 9am Thursday, meeting at …

Classic City Consulting synced with the State Election Board team (Hope Coan and colleagues) on their website rebuild. Chris confirmed most of their …

Chris reviewed the logo gallery block with Kate for the TexBuilt/BLDR site, since the existing crop logic (long/square/square rotation) made logos in…

Chris walked Keith through the new TrialPort homepage design, explaining color choices (gradient CTAs, blue accent section), the chaos-to-calm squigg…

Mike Martin, a fractional CMO at TechCXO, introduced Chris LaFay and Andrew Booth to a potential web development engagement for The Varsity restauran…

Chris LaFay and Mickey Mellen worked live in the internal events/CRM tool Chris is building for their Agency Lunch Club and Six Top dinners, scheduli…

Chris caught up with Judd Lyon, an agency friend, covering networking plans, EO/forum-style peer groups, and design experiments. Chris invited Judd t…

Chris walked Sherman Phalen (David Sherman, William Phalen, Rebecca P., with Brooke Desmond) through the new homepage design, explaining the paper te…

Chris walked Charlie Keown through the imported website pages built via Claude, showing the tracker status, block structure (custom vs. drag-and-drop…

Weekly sync on the Lumberock website rebuild: dev tuned up the sample picker form and imported a handful of sample pages using auto-generated content…

Chris and Andy Milligan held their regular founder accountability call. Andy walked through an agency valuation/exit-readiness diagnostic he purchase…

Mickey Mellen walked Chris through the latest build of his relay scanner tool, which now tracks roughly 37,000 sites (11,500+ WordPress) for hacked/m…

Kickoff call with Keith Berelowitz for the new Trialport website. They aligned on messaging strategy (targeting patients emotionally while the real p…

Chris and Nathan Ross did a pre-launch review of the Publicom website build, covering fixed mobile blocks, AI-scraped equipment specs, and a plan to …

Chris and Dawn from Classic City walked the State Election Board (Sherry and Hope) through pending website edits: removing duplicate staff addresses,…

Weekly Lumberock website refresh sync with Erin Dyer and Matt Nelson (Dawn out for a family funeral). Erin walked through the Dropbox content library…

Chris LaFay and Andy Milligan caught up on their weekly 1:1, mostly comparing conference experiences: Andy debriefed his awkward time at a heavy-drin…

Standing 1:1 with Anil Gupta, mostly about the Aslam buyout standoff: Aslam's attorney formally rejected Anil's buyout offer and countered with an of…

Chris and Andy Milligan had their regular 1:1, mostly riffing on the future of web platforms (WordPress vs headless CMS vs Webflow vs Sanity) and Chr…

Weekly 1:1 catch-up between Chris LaFay and Andy Milligan covering weekend updates (Andy's house renovation, Chris's beach trip where he built out a …

Chris walked Nathan Ross through the near-complete Publicom website revisions, applying most requested changes and flagging remaining image swaps on …

Josh Hays walked the New York Ave/Gen4 team (Kyle, Johnny, Jeremy, Ben, Jack, and Chris LaFay as the referral partner for standalone website work) th…

Chris recorded build instructions for Lumberock's WP Engine site, directing a developer (Andrew) to build three page templates from Figma PDFs using …

Chris walked the Georgia State Election Board contact through the redesigned homepage, addressing feedback on the AI-generated mockups: consolidated …

Weekly sync on the Lumberock website rebuild: Chris walked the team through WordPress-converted building blocks (homepage sections, swatch explorer, …

Weekly catch-up between Chris LaFay and Andy Milligan covering personal updates (Andy's new house internet setup) and business wins. Chris recounted …

Post-launch wrap-up call for Aeon Laser's new Shopify site with Steven Hendrickson. The site went live successfully, first orders including a $30k de…

Sales call with Erik Young of Gordy's Pumpkin Run (Sourfish Events) to scope a rebrand and website consolidation project. Discussed moving off the sp…

Sales call with Charlie Myrick (CTO of TrialPort, formerly PRX Engage) about rebuilding their WordPress site currently run by an underperforming dev …

Technical discovery call for the NightWise website rebuild, introducing Andrew Booth (Classic City's Shopify dev) to Danny Rinaldi. Andrew recommende…

Chris and Jaci Lund planned logistics for the next day's branding/messaging workshop: video shoot schedule, room setup, lunch, the build.classiccity.…

Reviewed the new site map for the client's website with Erin Dryer, Dawn Audano and Matt Elkins, covering the shop-by-project, shop-by-performance, c…

Chris ran Mickey Mellen through a live test of his new AI-assisted website-building workshop tool (build.classiccity.com), walking through the homepa…

Charles Duféÿ from Fresh Baguette's new D2C bakery subscription brand reached out after seeing Classic City Consulting's Shopify bundle-page work for…

Chris and Gavin Taylor covered several threads: Gavin's referral/ads split structure for clients ($1500/mo or 10% of spend, with a third going to ref…

Chris walked the Blackwater Digital Services contact through the first draft of their new WordPress site, covering the home page structure (StoryBran…

Chris LaFay and Chris DuBois's regular working session covered marketing progress (newsletter cadence, LinkedIn engagement automation via Link MCP, a…

Chris LaFay walked Dawn Audano through setting up the Classic City web dev toolchain from scratch: installing GitHub Desktop and Local WP, cloning th…

Chris did a technical support call with Charles Kirkman of Gwinnett Global Methodist Church to verify their new website domain (gwinnettgmc.org) was …

Chris LaFay and Dawn Audano walked the State Election Board team through the WordPress site build using the Orchard design system, showing roughly 60…

Weekly Lumberock website build check-in: locked the layout for the problem/solution page template and confirmed the four collection buckets (Backyard…

Weekly ASP Global (formerly Primo) website build check-in, without Parker Hoda present. Team reviewed homepage and product page progress including im…

Chris LaFay presented NightWise (Danny Rinaldi) a full proposal for a custom Shopify rebuild of their site, walking through design references (Oura R…

Casual catch-up call with a peer (Chalzy) covering travel, personal life, and a long freewheeling discussion of AI in web development. Chris shared h…

Mickey Mellen demoed a flashcard app he built in Lovable (a spaced-repetition tool for remembering community contacts) and Chris gave live UI feedbac…

Follow-up sales call with Kevin McMakin about redesigning two websites. Kevin admitted the ~$25k quote exceeded what's budgeted and that he needs to …

Chris mentored a young founder (Shock Social) through personal budgeting and business math, working out that he needs about $2,600/month pre-tax to c…

Chris walked Spark Novus through a rebuild comparison for their website, showing how the current Elementor site's manual/duplicative elements could b…