Meeting
Nightwise - Sales
Gist
Chris LaFay presented NightWise (Danny Rinaldi) a full proposal for a custom Shopify rebuild of their site, walking through design references (Oura Ring, AG1, Seed, Magic Spoon, Aires Tech), quiz functionality, Tree Bird animation work, and a 12-week timeline targeting an August launch if started by early June. Quoted $78K split into four monthly payments (including ~$17K animation/design and ~$9K pass-through for Tree Bird/JC), plus optional $2,500-5,000/month retainer post-launch. Danny also asked for a cheaper alternative quote to just port and Shopify-ify his existing AI-built site rather than a full custom design, which Chris agreed to price separately and follow up on via Loom video.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Risks and blockers2
- Starting by beginning of June is required to hit the 12-week August timeline; delay pushes launch back
- Full custom design/dev option (9 weeks) not feasible to reach the editorial quality desired
Open questions2
- When will SNH deliver the finalized design system?
- Will Danny pursue the full $78K custom build or the cheaper 'port and Shopify-ify' alternative?
Next steps5
- MeSend Danny the proposal link and pricing details
- MeTalk to lead developer Andrew about scoping the cheaper migration/port option
- MeRecord a Loom video walking through the alternative process and ballpark price
- UnassignedSchedule a technical working session with Danny, lead dev, and JC from Tree Bird next week
- ClientPurchase the $799/year stock video library and share preferred B-roll selections
A record of what was agreed, not a task list — nothing here was scheduled.
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