Nightwise - Sales
Chris LaFay: Google Meet worked.
Danny Rinaldi: It did. It did.
Chris LaFay: How are you doing today, Danny? Good, good.
Danny Rinaldi: How about you?
Chris LaFay: I had a. Actually, I had a great day today because I spent the first, like, four hours of my day at a new coffee shop over in Loganville, which is about 10 minutes away from where I live. Local coffee shop owned by some, you know, what appear to be young college kids. So they're a married couple, but, you know, young entrepreneurs. And they built a really nice coffee shop. They put a lot of time and effort and thought into it. And so I think I now have my place to go.
Danny Rinaldi: Hey, it's important.
Chris LaFay: Yes. And they were hopping today. They had five people in line to order for, like, the entirety of, like, the three or three and a half hours that me and my wife were there. So, like, kudos to them. Like, what makes it hard?
Danny Rinaldi: What makes it a nice coffee shop in your mind?
Chris LaFay: So they have. I don't know how to define this, actually. I was actually thinking about this a little bit. Like, why do I like this? Everything is sectioned, so meaning, like, I'm not an interior designer by any stretch of the imagination, but, like, you go to a Starbucks or, like, a bigger coffee shop, all the floor is the same. All the tables are the same. They basically just have an open area that they've just, like, place tables and the most opportune positions there. They have different couches, different chairs, and all that jazz. And they're kind of grouped together with area rugs and coffee tables. So you kind of have these, like, predefined sections that all look and feel a little different. They have some that are, like, standard booths. They have some that are sofas and chairs. They have sums that are benches. They have a lot of different areas, and they're all in their own kind of, like, contained talking space, which sounds weird, but, like.
Danny Rinaldi: I know what you mean. It's important. Yeah. Private privacy. Exactly.
Chris LaFay: Even though there's not, like, walls between them, it feels like conversations happening in all directions. And they just didn't, like, push copy and paste on the chairs and the tables and put them in as many rows as they could possibly fit. So it feels intentional, and it is.
Danny Rinaldi: Yeah, there you go.
Chris LaFay: Yeah. I. I am a fan. So now my goal is to block off one day with very minimal meetings so that I can go there during the day and. Yeah. Get crap done.
Danny Rinaldi: Yeah, I hear you.
Chris LaFay: So that is my plan. We'll see how it works, though.
Danny Rinaldi: Okay,.
Chris LaFay: So today my. My goal here is to give you an overview to make sure that we are in General alignment. So right now we're kind of here, wide open. The goal is to kind of narrow it down to here. We'll talk about pricing, talk about timeline, general scope and the very basics. I'm not going to read you all of this because some of this stuff, just so that you understand that we know what you're talking about is, you know, pulled from your documentation, put in here. Not going to read that stuff to you. You will probably have some more technical questions and doing something like a little working session for 45 minutes with my lead dev and Shopify would probably be a good thing. And so I wanted to do this basic overview with you and walk you through all the basics. And if we're still in good alignment and we feel like we're close enough, we'll schedule something for next week where you and him can chat for a little while, maybe even grab JC from Tree Bird and talk a little bit about animation specifics as well, to kind of hone down that last bit. So that's my plan for today. Does that. Does that sound good to you?
Danny Rinaldi: Yeah, it does.
Chris LaFay: Fantastic. I like using time in the right buckets. That's kind of my. That's kind of my goal. And I'm not a. I am, as a person, not a Shopify expert, so I won't be able to answer all the. The detail. Shopify things. All right, so let's dive in, shall we? Let's see here. We want this one here. Awesome. And this is a link on my website. I'll send this over to you so that you can peruse it yourself as well. So you have a fantastic structure in place. You have the SNH team that's helping you with branding. You have the entire demo site that has a ton of existing content that we can just pull. Good starting point for imagery, good starting point for videography, good starting point for animations, etc. Etc. We have a foundation set. That's what you've given us. This is lovely. So the goal here is convert Walmart traffic into people that are thinking, do I know who these people are and do I trust them? And then as quickly as possible, be able for them honestly to close out of the tab and just go back to Walmart and buy the thing.
Danny Rinaldi: Right.
Chris LaFay: If they're coming from Walmart, obviously. If they're not coming from Walmart, easy access to get over there. There, that's the. That's the executive summary. And so Walmart first, you have your content. The quiz is your primary lead magnet. So making sure that all of that functionality remains, structurally speaking, the same. And then making sure that long term wise the site's editable by your crew. And that's one of the big pillars for me, whether we're building in Shopify, whether we're building in WordPress. I like as many things as possible to be editable by a non developer. Now that doesn't mean 100% of the things will always be editable, but we always strive to make sure that things are editable by non developers if possible, without causing unnecessary bloat. So this is also, this is Dawn. This is going to be our project manager. You'll get a chance to meet her. This is the first listing of what are the deliverables going to look like. And so I kind of broke these down by, by page types and then on the right hand side talked about what are the different building blocks going to be within this. So we have our approximately what is this about seven or eight pages, give or take here with the product detail pages thrown in as well. And then at the end of the day, all of this stuff that you're seeing here on the right hand side boils down into what is that block library going to look like. And I funneled this down into about 20 different building blocks that your site's going to need in order to be able to build out all of these pages. That's kind of how I think in LEGO bricks, if you will. Rather than thinking in terms of unique page layouts. My thinking is how can we design out robust LEGO bricks or blocks that we can then put together in different forms and fashions across all the different pages that you have. That's my thinking. And then so for standpoint, took a look at the sites that you had here and I also pulled in a couple of other ones. I'm going to kind of call out a couple of different pieces. I also looked at the Oura Ring website. One of the things I liked about Oura Ring is they have this tab browsing on their home page where they talk about they're not. It's not tension necessarily, but I didn't have a better word for it, but it's like these are the different segments of a person's life that people are interested in getting those like vital signs that the Oura Ring produces for them. And I just like the general layout and structure of this and I know that we're going to be talking a lot about different types of sleep problems which are brought on by different underlying problems. And I like the layout and how they thought about this section here, so I wanted to call that out. One thing I didn't like about the Neutrophil site, they have this tab browsing up here at the top to try to.
Danny Rinaldi: I don't like that either.
Chris LaFay: I'm not a big fan. And when you combine this really awkward navigation bar with a very minimal hero section, it feels very empty. And so my call out here specifically was I actually think the general layout structure that you had on the sample site is already better than what you know. I know that they're not necessarily in direct comp. They're not in direct competition, their hair health but that's already on the lines better with testimonials and I don't. Do you have access to a good number of testimonials right now? I'm assuming no, but I'm not 100 sure about that.
Danny Rinaldi: We have a lot of testimonials from our current product versus our new product.
Chris LaFay: Are the testimonials and the way and I. You can generalize here are the testimonials that you have access to. Are they spoken in a way that it would be obvious that they're about the first version rather than the second version? And is there any like does it. Does it matter legally?
Danny Rinaldi: So two things now that we're talking about this. We also did a hundred participant study on Nightwise and each one of those persons left a comment about the product whether they liked it or didn't like it. I would say we have a lot more likes than don't likes and so I think there's a lot to choose from in that on our current product.
Chris LaFay: Awesome. I like. How do you have photos to go with these people by any chance? I also assume not because they're all probably written if I had to guess. Okay.
Danny Rinaldi: Yeah.
Chris LaFay: In the future though, I do there's this interesting division from a visuals perspective of do you go too casual and make it feel very real like people's cell phone selfies and stuff like that versus the LinkedIn professional headshot on the other end of the spectrum. And when I was looking at AG1 actually I really liked how they did them because there's a lot of. They obviously were very intentional about these, don't get me wrong, but they took professional action photos of the people in their testimonials so they appear casual but still have that elevation to them. And that's just something I wanted to take into consideration for later down there. That's probably not going to be in this next version. But I liked how they did it. And I think that aesthetic is very leveled up and I wanted to call that out simply for product pods. I do like how Seed handled their product pods. The only thing I don't like about it is their CTAs on the shop now buttons blend in with the rest of their website. Like that CTA button needs to be a lot brighter and more punchy. There's a coffee company that I follow called Commenteer and I know we're not doing subscription stuff right now on the homepage, so I know that. But what I like about what they have, they have a very shopping cart inspired layout on their homepage about their subscription to, where it feels a little bit bumpy and bulky, but it also looks like you're on an add to cart page. Right. You're on a PDP on the homepage. And I think there's some value in being just very direct about that. Now that's not a today thing, that's a tomorrow thing. But okay. But something I just saw and I found, I was like, I wanted to kind of call attention to kind of the. The thought process more. And then lastly, on the AG1 site, they have on their science page or their science and research page, a slew of animations. I don't know if you saw them or not, but there's this long scrolling page and there's probably about five or six different types of animations that they have. I want to dive into those with the Tree Bird team and use those as kind of a starting point to kind of start picking through your brain about how you think about animations. So I've been talking for a minute. I'm going to stop for a moment and pause. Any questions so far?
Danny Rinaldi: Could you show me one or two of those animations on the AG1 site?
Chris LaFay: Yeah, let me pull it up. On it. G1. I think it was on the research and testing page. Nope, I don't want your modal box. So kind of those people kind of pulling in. They have some animations with their charts.
Danny Rinaldi: Okay, so this is what you call animation.
Chris LaFay: Yeah, yeah, Some of these. And then they also. Now not. Obviously not the pill. The pill is a whole different story. I think Seed had like, kind of what you were actually looking for with like the multi. Like the multi pull apart piece with everything expanding. But this is.
Danny Rinaldi: You saw that on our. You saw that on our website, right?
Chris LaFay: Yeah. Yes. Yeah, yeah. I think Seed also had one too. That was good. That was very similar. So these are starting points are more of like that data animation piece. But the other sites that I found didn't have as much animation involved in them. And so given that I did see this, I wanted at least call that out. Okay. Any other questions?
Danny Rinaldi: No?
Chris LaFay: Awesome. You can click through these here. This is both Magic Spoon and Ares Tech to Shopify, sites that we've worked a lot on in the past. I've already talked to the guy that runs marketing for Ares Tech. He'd be more than happy to talk with you if you'd like to. I'll let you peruse those later. Also dove into some technical details with my lead developer on kind of the quiz structure. The goal here is we would like this quiz in terms of the questions and the answers and the responses to be editable in the back end of Shopify but also save into local storage, save into the database, stuff like that as well too for long term stuff. Not going to dive into the technical details here. Andrew will be able to talk more to that later. But the goal here is editability and savability as well too and making sure that all connects with Shopify.
Danny Rinaldi: And how about the code itself? Were you able to just, I don't know, plug and play?
Chris LaFay: We didn't do a test. We didn't actually grab your, your document and plug it into Shopify and say go and see what happened. But we did run some, we didn't have a. There were no issues with it. We pulled in that that PDF file, ran some stuff with an AI and we're definitely going to be able to save time with that. There still is going to be some Shopify connections that are going to be a little fussy. But that, the fact that we have that is definitely shaving off a ton of hours. So in terms of tree birds process with animation, they're going to join us on the kickoff meeting and start talking a little bit about kind of what animation styles do we want to pull from. So we have that starting point with AG1 as well as the stuff that you did within AI and really define what does that animation language look like. Another element of this which is going to it's very small and subtle is also sound selection where the sound isn't going to be used on the site. But in terms of getting alignment on general aesthetic but also use in other areas like social media and stuff applying sound, what types of sounds and music do we want to have behind those for use in other mediums but also as a way to really more fully understand what that visual alignment is going to be. They'll then kind of storyboard what the animation is going to look like, do a couple of rounds of revisions on flat files and then actually produce the animation at the end there. And I'll show you kind of where that plugs into the timeline as well too. Okay. From the timeline perspective, we're looking at about a 12 week, 12 weeks overall. So. So in order to hit that 12 week timeline and hit August, we'll need to get started by the beginning of June. And so week number one is going to be foundation architecture, getting discovery done, getting kickoff done, doing a lot of meetings during that first week. We'll then take the design system that SNH built for you, apply that to Shopify, ask any questions that we need to do, any addition specifically for web that we need to as well. And one of my questions I had for you, when is that going to be delivered by?
Danny Rinaldi: Good question. We haven't even started yet. So I think based on what you're saying, which we're going to miss August,.
Chris LaFay: It's gonna, with, with the amount of dev work that's going to have to be done 12 weeks, we feel good about 12 weeks, we don't feel as good about nine weeks in terms of getting this done to the that editorial level that you're looking for. Now if we were to be, if this is a different conversation, if we're like, hey, let's take the site that you built, port over the animations and just elevate that design just a little bit, kind of using core Shopify what we have, that's a different story in a different price point and a different timeline.
Danny Rinaldi: So you could do that, you could take what I've already done and make it scalable and durable.
Chris LaFay: Yes, that is definitely a possibility. It won't have that editorial feel, that designy feel that you're looking for, because we are going to be spending a number of weeks in design, designing and then moving into dev. Rather than pairing a designer developer together and basically doing a sprint, not a literal two week Sprint, but a take what you got, figure out how to port it directly into Shopify and not worry as much about kind of the, the editorialness of it. We're just taking out word. We would be taking out a very large design piece of that. So that is an option. I didn't outline that here, but if that's a version one that you want to pursue, I can definitely go back to my team and be like, what if we just took this and just shopified it and ask them so.
Danny Rinaldi: And. And optimized it for mobile?
Chris LaFay: Yeah. Oh yeah. Yeah, totally. Yeah, yeah, yeah. So that is an option because this is definitely a. This is a. This is a more expensive process to go through and more timely process to go through.
Danny Rinaldi: Yeah, why don't, why don't. Just. So gives us a frame of reference. Why don't you give us a price quote whenever you can for that version?
Chris LaFay: Yeah, I can do that. I'll, I'll finish up through this because we're, we're. Yeah, we're about almost done anyway. I'll walk through this, show you the price point. I'll get my, My lead dev isn't working today, but I think he'll be back on Monday. Monday is Memorial Day. I have forgotten that Monday is a holiday. No less than five times this week. I'll either get with him today or on Tuesday and I can. What I'll be able to do with that is to get it over to you quickly. What I'll probably do is just record you a loom video of me talking about what the process will be like and give you a ballpark price with it. And if, if that's the route that you want to go and you feel like there's alignment there, I can, I can formalize something for you. Does that, does that work for you?
Danny Rinaldi: Yeah.
Chris LaFay: Okay. Awesome. So this is our general timeline. I'm going to kind of bullet point this for you because I don't think you need me to read it to you. But working on that design system alongside of Stag in here, maybe the first few weeks, then going into both the design of those core page templates, those building blocks, and then the quiz basically over the next month or so, then actually spending up time doing direct development, basically weeks two through nine, actually. Two through. Yeah, two through nine is going to be. The first part of it is going to be more design heavy. The latter half is going to be more development heavy. Then we spend a couple or few weeks in qa. You'll have the ability to just drop in tickets, take screenshots, let us know what's wrong, and then we'll make sure that everything stays nice and stable for you post launch. So yes, 12 week window, that's what we're looking at in terms of the team. These are the folks that you'll meet. Andrew's been with me since 2012. Don's been with me since 2016. These folks will be. Don't be running our project management. And Andrew is my lead Shopify guy. He is also the lead for Shopify on the two projects I listed above. The Aries and Magic Spoon as well too. Claude's our lead designer. He'll be doing most, he's done most of the design work that, that we've done in the last like seven years. And then you know, JC as well too. So in terms of the investment for this version of it, we're looking at 78 grand over a 12 week time span. And it includes all the stuff that we've already talked about, all the animation, everything. And one of the things that I did tack in here was that that animation and development design time combination is about 17 grand worth for just that animation segment. And for Tree Birds work, we're not marking that up. Her price is about going to be about nine grand for that. We're not marking that up at all. That's just straight pass through.
Danny Rinaldi: Say all of that again. So I have the 78,000.
Chris LaFay: Yep. 78K will split into four equal monthly payments from June through September 1st. And then to give you just a general idea of that animation layer, there's two kind of key elements to that. One is the Tree Bird time to actually do the design, the animation. And then the integration of it as well too. Plus also some of our designer times working alongside of Tree Bird and all that Jazz together. And so that combination of that time is about 17 grand. And JC's time is not marked up at all. So what the price that she gave us, which is around nine grand, there's a little bit of flexibility there. Depending on where we land on specific deliverables. That price is coming through straight. There is no markup on that other agency's time.
Danny Rinaldi: So of the 179000 is JC's time.
Chris LaFay: Yep, exactly. Okay. And then the. And another eight of it is extra design, development and project management time on our side.
Danny Rinaldi: Yeah, yeah.
Chris LaFay: Now that all that being said is what we talked about a few minutes ago. Porting what you built in, AI, elevating it slightly and standardizing it, moving it into Shopify, that is a different conversation. So that number would still be less than 78 minus 17. So kind of listed out kind of basically all of our checklist items of all the different stuff here. If we were to work with you longer term and actually work on growing the site, we typically see Shopify retainers around five grand a month. We can go a little bit less than that. But that's a starting point that we typically start folks off at when they're rolling into a new site. We can go as low as 2500.
Danny Rinaldi: Okay.
Chris LaFay: 5000 Gets us moving pretty decently. And then I just wrote a little letter at the very bottom of this that you can. That you can read when you have time to peruse it. I'm not gonna read you said letter. So, any questions about that?
Danny Rinaldi: Yep. So for your quoted price here and the quoted amount of time, does that include everything on our brief that we lined out?
Chris LaFay: Yes.
Danny Rinaldi: Yeah. And. And it includes making the video. I mean, we know which videos we want. But if you see something else that you like better instead or think it's going to work, you guys can upgrade.
Chris LaFay: Yeah.
Danny Rinaldi: Or change.
Chris LaFay: We can. Because all those are just going to be B roll videos. So stitching together those B roll videos in the background, that's. That's a piece of cake. That's not a problem at all. Yeah. So as long videos. I'm sorry. Yeah, go ahead.
Danny Rinaldi: Yeah, the. Well, I. So the way I have access to them is for $799, you can purchase a library for one year of whatever videos you want. So we would do that and then offer that to you as my team.
Chris LaFay: Fantastic. That sounds fantastic. Yep. We can use that. And if you have ideas on which ones you want us to use, we'll pull those first. We can then do our own research in that library as well. And if we find some other ones, we can do that. Stitching those together for those B rolls isn't a problem. The one thing I will, I will say in terms of background video on websites, and this is just kind of a rule of thumb that we try to stick by, we try to have those B roll clips be about 12 to 15 seconds because nobody is going to stay on that hero section for longer than that anyway. And video files are big. You can compress, you can do a lot with compression nowadays, but there's no reason to have a one minute long looping video that takes up so many megabytes of download time.
Danny Rinaldi: Have you and I looked at the Shopify website together?
Chris LaFay: I feel like we did that sound. The like Shopify homepage or was it a specific one?
Danny Rinaldi: I think it's the homepage.
Chris LaFay: I have it pulled up here.
Danny Rinaldi: There it is. This is where the idea came from.
Chris LaFay: Yeah, they're.
Danny Rinaldi: They're like six, seven, eight vignettes in there of two seconds, three second videos that extend into 11.5 seconds. That was the idea we had in mind.
Chris LaFay: Yeah. And that and that. And that's perfect. We actually have a website now. It is a video company, but we're doing something. We did something similar for them as well too. Now their video is very dark because they Needed. They needed it to be dark, but they did the same kind of thing. Now, there's a lot. There's a lot more going on. But they're also a consulting company that does video professionally. Yeah, yeah. I would say.
Danny Rinaldi: I would say the way these guys are moving through each slide, that's too fast because we're trying to tell a story.
Chris LaFay: Yeah, no, exactly. Yeah. You're gonna. You want people to be able to, like, sit and see something and be like, oh, that person looks like.
Danny Rinaldi: Yeah.
Chris LaFay: Acts like me, whatever it is.
Danny Rinaldi: Exactly.
Chris LaFay: Whereas the video company wants to show off as much of their video animation as quickly as possible.
Danny Rinaldi: Yeah.
Chris LaFay: To punch you in. Their goal is to punch you in the face. Okay, so.
Danny Rinaldi: All right, so. So then, regarding the Shopify base, is it a custom or is it a themed Shopify template?
Chris LaFay: How much do you know about how. How much are you familiar with, like, themes inside of Shopify and stuff like that?
Danny Rinaldi: So very little. I know, I know. And the two things that I know are. One, when we were building this, we heard prestige is something that we should consider using as a theme. I don't know if that's good or bad. That's all I was recommended, that that's a good thing. But then the other thing I looked at is if you go to the AG1 site right now.
Chris LaFay: Yeah, okay.
Danny Rinaldi: All right. Get away from the video. Yeah. Okay. Scroll up down a little bit more. Okay. So you see how this. Okay. This theme right here, this sort of slide, it goes left to right, you know, landscape mode. There's a beautiful design on the left, beautiful pictures. That would be hard to do, I heard, in a themed Shopify website, because Shopify is traditionally made for companies that have lots of products. So if it's a purse company for girls, there could be 30 purses on there. So each one of them has to be little for. For that purpose. This is. We're telling a story, and we want to impress the people that come to our site looking for credibility. So something like this, whatever you call that a theme or custom, that's the idea that we see in our head.
Chris LaFay: So Shopify recently. When I say recently, it's probably been about two to three years, released Shopify 2.0. And with Shopify 2.0, they added in more standard content management system features like drag and droppable blocks and building blocks and things like that. So stuff like this is a cakewalk to add in Shopify Now. Now, to go back and answer the previous question or kind of the foundational question of theme versus Custom. Let me actually ask one more found. Let me actually ask you one more foundational question. How familiar are you with themes within WordPress? Because I can. Wrong. None. Okay, fantastic. Yep.
Danny Rinaldi: You're.
Chris LaFay: You're a blank slate. Fantastic. Right, Great. So their. Shopify has a couple of what, what I like to call kind of like white screen themes. And their newest one is called Horizon. So you're gonna see as you read through, as you read through this, you'll see the word horizon pop in Sometimes. What Horizon is, is for all intents and purposes, it is the baseline, starter, blank white slate theme for Shopify and it has layouts and building blocks that are already there for you to play with. Like a two column layout, kind of like what you just showed me, it's already there. So when I listed out these things up here, this section I was looking for before, these are kind of your building blocks that already come within the Horizon theme that are all very, they're all very standard structure. An FAQ section is typically like that accordion layout. You see the question, the little plus sign, you click it, it expands. Nothing special. Whereas stuff over here on the left hand side, this is going to be more extensions and custom block building within that theme. So the answer to your question is yes and yes. It's built on top of a blank slate theme that's meant to be a starting theme within Shopify. We're going to use some of those features, but we're also going to build some custom pieces on top that makes. Yeah, awesome.
Danny Rinaldi: Yeah. So is this all Shopify or is this the hybrid product you're talking about using? Okay.
Chris LaFay: No, this is all Shopify. Okay.
Danny Rinaldi: Okay.
Chris LaFay: Any other questions at the moment?
Danny Rinaldi: No, I would love to, you know, dig into it. So if you're going to provide a propos proposal, I would love to read it.
Chris LaFay: Oh, I'll send this. I. I'll send this over to you. This is on the site. I'll send it over to you. You can peruse this, ask whatever questions you want. I just don't like reading. I like providing a proposal that has a lot of detail in it so that you can dive into the details. But I really don't like reading it to people because I. Yeah, you can read it. I'll send this over. I'll also chat with Andrew about what that rough scope will look like for doing that. I'm just going to call it that migration work, if you will. That's a little bit simplistic, but I'll chat with him about that and then I'LL give you kind of like a verbal walkthrough via video to kind of give you an idea of where we're at with that. That if that sounds like something that you would like to pursue, I can then do a write up about it with some more of the technical details within it. As well. So.
Danny Rinaldi: Well, let's just play by ear and go with whatever you have first. I'll look at it. If I need more, I'll let you know.
Chris LaFay: Okay, that sounds good. Before we wrap up today. I know we're around, we're a little after three now. Do you have anything else before we close out today and head into the weekend?
Danny Rinaldi: I, I don't think so. I think you did a nice job of communicating it. Make it easy for me to understand who's not a technical guy. So I do appreciate that and I do appreciate the visual aids that we did and, and so I appreciate that.
Chris LaFay: I have, I think I may have said this too when we talked last week. I have never been given a packet of information, especially from a non technical person that was so thorough and well thought out.
Danny Rinaldi: Okay, all right.
Chris LaFay: So anyway, well, so let, let me.
Danny Rinaldi: Ask you, since you brought that up, if we didn't do that, how much or because we did that, how much money do you think we saved by putting all of that together?
Chris LaFay: You probably saved. This is primarily the, the AI built website that you built.
Danny Rinaldi: Right? And the documentation that I put together.
Chris LaFay: And, and the documentation about the quiz. Those are the two biggest things. So honestly the biggest part was the, the biggest part was the website because even if you didn't have the technical documentation for the quiz, extrapolating some of that from the website would have still not been super challenging. So the biggest part was the, the dummy website. The second piece was the, the quiz and then the last piece was the like the website documentation. I would say that it was probably 50, the website 30, the quiz 20%, the website spec. Because of that you probably saved yourself somewhere. Actually, actually I can give you an actual number. Hold on because I know, I know what the, I know what the hours were potentially going to be. And that was on top of the other things. You probably saved yourself about 40 to 50 grand.
Danny Rinaldi: Okay.
Chris LaFay: Because just in development, development time alone was, is one factor and if we were looking at our, we basically because of this we had our kind of like minimum and maximum and I'm only going to talk about development because it's the easiest one to pinpoint. We kind of had our min and max development, our range that we were thinking. And because of everything, we picked our hours toward the minimal side of that. So the maximum side of just the dev time was going to be 80 grand, plus all the design time, plus all the project management time, plus the animation time and all that stuff on top of it. So you saved yourself roughly 40 or $50,000 by putting that together. Okay, yeah. So, yeah.
Danny Rinaldi: So what you're saying is if I didn't do that, your. Your offer would have been somewhere between 125, 135.
Chris LaFay: Yeah, probably so. Or honestly, this first thing or this. This is not our first meeting, this is our second meeting. I might have, instead of giving you a specific price, may have given you a range between 100 and 150 without knowing. Knowing the specifics. And then we had to have another conversation to follow that up. But because of all this, I could give you a price after talking to you for what, 30 minutes last week.
Danny Rinaldi: Right.
Chris LaFay: And normally with sites that are going to be this complex, it's normally a three or four. Like, we did something of similar size. It was a very different scope, but the size was about the same. The sales process took four months and the. The price ended up being a little bit cheaper than this, mainly because it was WordPress. It was mostly just a barrage of content. It wasn't custom functionality. Yeah, hundreds of pages of content. But it took four months and probably seven or eight phone calls versus we're internally. We're like four or five hours into this. Between you and me, we're an hour and a half into our relationship. So.
Danny Rinaldi: Right.
Chris LaFay: So, yeah, lots of. Okay, yeah. Gives you a little bit of reference. The world.
Danny Rinaldi: All right.
Chris LaFay: The world's fun to be in right now. Needless to say, everything's changing. Oh, man.
Danny Rinaldi: Alrighty.
Chris LaFay: Awesome. Well, I'll send you over this link here shortly before I wrap up my day so you can peruse it. We can chat back at some point next week.
Danny Rinaldi: Okay, sounds great. Chris, thank you so much.
Chris LaFay: Awesome. Thanks.
Danny Rinaldi: Have a great weekend.
Chris LaFay: You too, man.
Danny Rinaldi: Okay, take care. Bye.