Blackwater Digital Services - Current
Chris walked the Blackwater Digital Services contact through the first draft of their new WordPress site, covering the home page structure (StoryBrand-style flow, new green accent color, alternate heading font), product pages needing the Farmer Smart/Pharma Smart units added, an unbuilt fitness center industry page as the template for future industry pages, and the contact/service form fields including a request-type dropdown and three routed email addresses. They agreed on a feedback tool for annotated screenshots, discussed stock photo sourcing via 123RF, and touched on a future DNS migration from GoDaddy/1&1 to Flywheel. Next milestone: client feedback due June 10th, with a Q&A meeting booked for June 12th at 2pm before Chris leaves for two weeks.
- Use green as the accent/CTA color instead of another shade of blue
- Remove the stats block and replace it with a smaller, less cluttered version
- Add the PS1000, PS2000C, and PS2000D units to the product pages
- Add a dropdown to the products navigation
- Create two separate forms for general contact and get-a-quote, each with a request-type dropdown (service and support, sales, billing, general)
- Include phone numbers and P.O. box mailing address on the contact page
- Wait to finalize the fitness center page structure before duplicating it for other industries
- Next feedback deadline set for June 10th, meeting scheduled for June 12th at 2pm
- Fitness center page currently uses stock photos of elderly people that don't fit intended demographic
- Boomer/leadership stakeholders may dislike the diagonal heading font style
- Chris will be out of office for two weeks starting mid-June, compressing the review window
- Captcha and spam bots have historically been a persistent problem for Blackwater's site
- Will other industry pages (hospital systems, government, etc.) need individualized content once fitness center structure is approved?
- What exact fields should be included on the contact vs. quote forms beyond what was discussed?
- MeSend Blackwater an email summary with the site URL and feedback tool access
- MeInstall the feedback/annotation tool on the site
- ClientReview fitness center page and leave feedback via the new tool
- ClientDraft content direction for hospital systems, government, and other industry pages if fitness center structure is approved
- ClientSearch 123RF for replacement stock imagery and share URLs for swaps
- ClientProvide DNS/domain registrar access details for future Flywheel migration
- ClientHave all feedback submitted by June 10th ahead of the June 12th meeting