Chris & Keith | Homepage Overview
Chris walked Keith through the new TrialPort homepage design, explaining color choices (gradient CTAs, blue accent section), the chaos-to-calm squiggly-line dividers representing the patient journey, and the deferred decision on how to incorporate Sylvester's letter. They debated introducing a chameleon mascot as a spokescharacter versus using real humans in Evernote-style consistent branding, with Chris recommending the chameleon become an icon mark while humans lead video explainers shot podcast-style against a colored wall. They agreed on a content structure guide (7-8 building blocks) for Keith's team writing copy in Google Docs, and set deadlines: final copy by July 24, import by August 14, and a follow-up review meeting August 12 at 1pm Eastern, targeting a live site by September 7.
- Chameleon will be used as an icon/logo mark rather than a literal spokesperson
- Explainer videos will feature real humans shot podcast-style against a gradiented color wall, not animated characters
- Squiggly line dividers will stay stationary in color (blue calm side, pink/red chaotic side) rather than animated
- Pricing/commercial page will be removed from the sitemap for now
- Blog posts will be migrated directly via Chris's system rather than rewritten
- Content copy is still being handwritten by Keith's team and not yet finalized
- Blue color block against black background was flagged as visually jarring, pending final images to resolve
- Uncertainty whether chameleon mascot will test well with patient groups, biotech and pharma audiences
- Sylvester's letter placement in the design is still unresolved pending final letter text
- Will the chameleon mascot pass internal testing with target audiences?
- How will the About Us, TrialPort Live Network, and FAQ pages be finalized in copy?
- Will Keith's team use a single spokesperson or divide video presenters by content type?
- MeSend Keith the password-protected staging site link with feedback tool instructions
- MeSend Keith a guide outlining the 7-8 core content building blocks for the copywriting team
- ClientFinalize all page copy in Google Docs by Friday, July 24
- ClientTest the chameleon character concept internally before deciding whether to adopt it
- MeImport finalized content and migrate curated blog posts into the new site (roughly two weeks of work)
- ClientProvide list of blog post URLs to keep
- UnassignedHold follow-up review meeting on August 12 at 1pm Eastern to click through the completed site