Meeting
Chris DuBois - F2F
Gist
Chris LaFay and Chris DuBois's regular working session covered marketing progress (newsletter cadence, LinkedIn engagement automation via Link MCP, a D&D-style agency owner video series) and a bigger idea: packaging Chris LaFay's custom Gutenberg/ACF block library as a recurring or licensed product, modeled on Lean Labs's Sprocket Rocket. They reviewed the Atlas task board, pruned some planning-stage tests, and pivoted the newsletter roadmap toward website teardown content ending in a 'let us audit your site' CTA. Chris LaFay also pitched a new idea for an Atlanta Growth Day multi-expert workshop event, which DuBois said he'd support.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions4
- Pushed several planning-stage tasks (follow-up sequence tool, cross-promo with peer creators) to next quarter to focus on newsletter subscriber growth
- Newsletter content will pivot after the current four issues to website section teardowns highlighting good/bad examples with a 'let us do this for you' CTA
- Will use Classic City branding with a separate product name for the potential Gutenberg block library rather than a fully standalone brand
- Kept the June 10 meeting on the schedule pending Chris DuBois's Army obligations
Risks and blockers4
- Chris DuBois is in a 'new deal rut' where new clients only appear when existing ones churn
- Licensing Gutenberg blocks built on Advanced Custom Fields for resale/distribution is legally/technically unresolved
- Onboarding friction for non-technical WordPress users could block adoption of any templated block product
- No clear marketplace exists for Gutenberg-based templates the way Envato/HubSpot marketplace works for other builders
Open questions4
- Should the block library be its own branded product or live under Classic City?
- How should licensing work with Advanced Custom Fields when bundling and reselling blocks?
- Where/how would the product actually be sold or distributed (marketplace vs. zip file vs. hosted onboarding flow)?
- Should LinkedIn newsletter content also be posted as blog posts on the website given duplicate-content concerns?
Next steps8
- MeAdd top-of-newsletter CTA to Chris LaFay's LinkedIn newsletter
- MeDelete the outdated Sightlines LinkedIn newsletter
- VendorSet up Link MCP, connect to LinkedIn, set cron for 5 contacts/day, add ICP, export subscribers, connect non-subscribers
- MeConvert existing newsletters into LinkedIn posts and publish them
- MeEmail 8-9 Atlanta agency owners about the D&D-style video series and schedule the shoot
- MePlan Q3 LinkedIn newsletters around site-section teardowns, tagging featured companies, with CTA to the 10-minute audit
- MeResearch ACF agency licensing options and define distribution/licensing terms for the Gutenberg blocks
- MeDraft landing page messaging and naming for the Gutenberg block product and derive LinkedIn hooks/CTAs from it
A record of what was agreed, not a task list — nothing here was scheduled.
From this meeting
No tasks spawned from this meeting.
Notes
No notes on this meeting yet. Use the plus Note button to add one.