Meeting
Trialport Website Kickoff
Gist
Kickoff call with Keith Berelowitz for the new Trialport website. They aligned on messaging strategy (targeting patients emotionally while the real paying audiences are biopharma and patient advocacy groups), agreed to combine MediFit and ReadyFit content on one page reframed around 'Am I ready?', and reviewed design references including Basecamp's founder-letter style and a burger site for inspiration. Keith wants a personal, human-centered site featuring team stories (including his own cancer diagnosis story and a video called 'Wednesday') and real photos rather than stock images. Next meeting set for July 13 at 1pm Eastern to review the homepage layout.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions6
- MediFit and ReadyFit content will be combined on a single page rather than split into separate pages
- The 'how it works' nav page will be reframed around emotional/medical readiness messaging instead of a generic process explanation
- FAQs will be placed contextually on individual pages rather than as one large FAQ page
- Keith will write a founder letter (shorter than the Basecamp reference) featuring Sylvester and a signature graphic
- SEO pass on content will happen during the second QA round rather than before content is written
- Keith will consolidate real team/event photos into one Google Drive folder for Chris to use, and delete the outdated Engage folder
Risks and blockers4
- Many mockups sent by Keith's team are inconsistent and print-design-esque, not directly usable for web blocks
- Heavy animations previously caused ~10% load failures on another client site, a caution for Trialport's homepage motion plans
- 17-18 pages will require significant QA time from Keith and his team
- Chris and Keith both have upcoming time off (late July and mid-August) that could affect the 6-8 week timeline
Open questions3
- Will the 'Wednesday' video and a possible new one-minute talking-head video from Keith actually be used on the site?
- Should MediFit/ReadyFit page layout use a two-column design as sketched, and is naming/phrasing for headers finalized?
- Will Keith's SEO team need direct access to the site during QA, and how will conflicting QA tickets be avoided?
Next steps6
- MeReview homepage layout and core building blocks with Keith on July 13 at 1pm Eastern
- MeContinue building out homepage using existing content while additional copy is finalized
- ClientWrite and send over the founder letter content featuring Sylvester
- ClientLocate and share transparent/vector signature and consolidate real photos into a single shared folder
- ClientHave SEO team do a full pass on copy during the second QA round after first full site review
- MeSend blank/example page templates so Keith's team can structure content into standard layout types
A record of what was agreed, not a task list — nothing here was scheduled.
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