Meeting
Mike Martin and Chris LaFay meeting
Gist
Mike Martin, a fractional CMO at TechCXO, introduced Chris LaFay and Andrew Booth to a potential web development engagement for The Varsity restaurant, where director of marketing Kaylee needs an ongoing Shopify dev partner. The site runs on Shopify (theme version TBD, likely 1.0) with upcoming work including Go High Level form integrations, location page updates, and a catering tool migration to Toast. Chris pitched a 20 hour/month retainer at $180/hr scaling down to $160/hr, and Mike will loop in Kaylee for a follow-up call with Andrew taking the lead on technical details.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions2
- Agreed to structure the engagement as a monthly retainer starting at 20 hours/month rather than a project basis
- Decided Go High Level vendor and web development vendor will remain separate, distinct teams
Risks and blockers4
- Shopify theme version unknown; if it's 1.0 that limits block/module design flexibility for repeatable page updates
- Current Go High Level vendor (two brothers in Florida) has been slow and missed deadlines on web work
- Varsity has committed no firm budget for a full site overhaul, only incremental updates
- Catering truck expansion is capital intensive at $250k per truck, limiting ability to scale new catering demand
Open questions2
- Is the Varsity Shopify theme 1.0 or 2.0+?
- What will the final rate structure look like once Kaylee is looped in and hours are finalized?
Next steps4
- VendorPull current Shopify site status/theme version and send to Chris and Andrew
- VendorBrief Kaylee (director of marketing) on the conversation and make an introduction to Chris and Andrew
- MeSchedule a follow-up call with Kaylee, with Andrew taking the lead on technical Shopify discussion
- MeSend Mike information about Chris's upcoming marketing/agency lunch event
A record of what was agreed, not a task list — nothing here was scheduled.
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