Meeting
Shock Social - F2F
Gist
Chris mentored a young founder (Shock Social) through personal budgeting and business math, working out that he needs about $2,600/month pre-tax to cover a new apartment and living costs. They calculated his current take-home from the agency's retainers (~$1,000/month at his 40% split) and identified a $2,500/month revenue gap to close over the next 10 weeks. Chris pushed back on the plan to hire commission-only college sales reps without a playbook, citing his own experience, and suggested a part-time agency job plus more networking (introducing the idea of connecting with Mickey Mellen in Marietta) instead of over-indexing on financial modeling with AI tools.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions2
- Shock Social's founder will not build a commission-only college sales team without a playbook, per Chris's advice
- Primary goal set: generate $2,600/month in personal take-home pay within 10 weeks
Risks and blockers3
- Commission-only sales hires with no playbook historically fail, per Chris's experience
- One prospective client (the 'random dude' from networking) unlikely to sign due to price
- Founder is overloaded juggling internship, housing search, and running the business, risking burnout
Open questions3
- Will the two pending leads (the referred contact and the accounting firm connection) close?
- Will Consume Media have paid video production work available?
- What part-time or hourly gig could realistically fill the income gap?
Next steps5
- ClientReach out to Mickey Mellen about small business networking events in the Marietta area by Friday
- ClientAttend a weekly business networking event to generate new leads
- ClientAsk Consume Media about paid video production/on-set opportunities
- ClientFollow up on the two pending leads (referral contact and accounting firm connection)
- ClientFocus effort on closing $3,000-$6,000/month in new recurring revenue rather than financial planning tools
A record of what was agreed, not a task list — nothing here was scheduled.
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