Meeting
Chris & Laura | Website Discussion
Gist
Chris walked Laura McDade of Tower Leadership through his redesign approach for their site, agreeing to consolidate their four confusingly-named programs (momentum, mastery, multiplier, exponential) into a pain-point-led navigation structure rather than leading with product names or price tiers. He quoted a mid-tier package around eight weeks and roughly $15-20k, but Laura flagged budget pushback since their current agency charges $60/hr, and Chris offered to lower price if her AI-drafted content maps cleanly to his WordPress block library. A follow-up design call with Colin was booked for the next morning, with Tower planning to decide by Friday.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions4
- Services will be dropped as a standalone navigation section and folded into the four core program pages
- Site will be built in WordPress, not Go High Level, with CRM forms/tracking pixel embedded
- Messaging will lead with pain points and problems rather than program names or revenue-tier brackets
- Testimonials will be organized into a reusable database/section with names, logos and video links
Risks and blockers4
- Tower's budget comfort level (~$15k) may be below what an eight-week project would normally cost
- Colin (design decision-maker) has not yet weighed in and may want a shorter timeline
- Current agency's low $60/hr rate is skewing the client's price expectations
- Content is only partially written (8 of 25 pages) which could extend timeline
Open questions3
- Will Laura's AI-drafted content map cleanly enough to the block library to justify a lower price?
- What specific design aesthetic direction will Colin want (texture, fonts, color)?
- Can the timeline be compressed from ~8 weeks to 6 weeks if content and QA go smoothly?
Next steps5
- MeJoin a 15-30 minute design-focused call with Colin the next morning at 11am
- ClientPrep Colin with examples of sites he likes ahead of the design call
- ClientSend over the Miro board, brand guide, fonts and Excel sitemap file
- MeTest-run a sample of AI-drafted content in Chris's WordPress block system to gauge QA effort
- ClientTower to make a go/no-go decision by end of week (Friday)
A record of what was agreed, not a task list — nothing here was scheduled.
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