Laura McDade

First real design conversation with [[Tower Leadership]] about rebuilding their site, following a prior day's call between Chris and [[Laura McDade]]. Chris pitched his LEGO-block design system approach and code-first workflow, and Tower Leadership laid out their budget constraint (~$12-13k already spent, want the remaining ~25 pages finished) against Chris's $15k minimum for an 8-week rebuild. They agreed Chris would send a simple scope-of-work-as-contract and Laura would forward sample pages Claude had drafted so Chris could test them against his content-import process, with a possible kickoff the following week.

Chris walked [[Laura McDade]] of [[Tower Leadership]] through his redesign approach for their site, agreeing to consolidate their four confusingly-named programs (momentum, mastery, multiplier, exponential) into a pain-point-led navigation structure rather than leading with product names or price tiers. He quoted a mid-tier package around eight weeks and roughly $15-20k, but Laura flagged budget pushback since their current agency charges $60/hr, and Chris offered to lower price if her AI-drafted content maps cleanly to his WordPress block library. A follow-up design call with Colin was booked for the next morning, with Tower planning to decide by Friday.

Meeting · First real design conversation with Tower Leadership about rebuilding their site, following a prior day's call between Chris and Laura McDade.

Meeting · Chris walked Laura McDade of Tower Leadership through his redesign approach for their site, agreeing to consolidate their four confusingly-named programs (momentum, mastery, multiplier, exponential) into a pain-point-led navigati...