Meeting
CMILC - Client
Gist
Reviewed the new site map for the client's website with Erin Dryer, Dawn Audano and Matt Elkins, covering the shop-by-project, shop-by-performance, collections and contractor resources sections that Erin drafted using AI tools plus input from Sophie's SEO proposal. Agreed to keep all forms native to HubSpot rather than layering in JotForm, and to loop in the SEO contact (Chris at Studio Hawk) so he can align his work with the new structure. Scheduled an in-person working session for the following Thursday to jam on content assignments across the site map, with development on the actual build ramping up that week.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions2
- Keep all lead forms native inside HubSpot instead of using JotForm.
- Site map structure (shop by project, shop by performance, collections, contractor resources) is largely approved with minor tweaks.
Risks and blockers2
- No visible development progress expected for two to three weeks while dev work is underway.
- Product differentiator positioning (e.g. turf nailers, horse stalls) still needs internal alignment before content can be finalized.
Open questions2
- What are the final key product categories/differentiators to focus content on for Artisan?
- What time will Chris (Studio Hawk SEO contact) be available for the in-person session?
Next steps5
- ClientMeet with Chris (Studio Hawk SEO) this week to share the site map and align on best practices.
- UnassignedHold in-person working session next Thursday (June 11) to divide up content ownership across the site map.
- MeConfirm meeting time with Studio Hawk's Chris and send available time slots.
- MeContinue development work on the website this week.
- ClientBring back insights from Thursday's internal strategy meeting on key product categories.
A record of what was agreed, not a task list — nothing here was scheduled.
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