Meeting
Treebird Branding - 1:1
Gist
Chris and Jaci Lund planned logistics for the next day's branding/messaging workshop: video shoot schedule, room setup, lunch, the build.classiccity.com tool walkthrough, and pairing attendees up to workshop messaging together. They also touched on the white-label handoff needing a call between Jaci's designer Lauren and Chris's developer Andrew, the NightWise animation scoping session, and Jaci's AI-search-driven digital marketing retainer that's outperforming competitors in Atlanta.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions3
- Chris will present after Jaci's talk, going through the messaging tool while attendees just type without worrying about visuals
- Attendees will pair up with someone they don't know to workshop messaging together
- The NightWise animation work will be scoped as a project-based engagement (~$4k) rather than retainer, focused on the exploding pill graphic
Risks and blockers3
- A newly launched client website is being flagged as pornographic by email filters, blocking it from being browsed
- One scheduled video shoot participant may not show up
- NightWise's exploding pill animation uses blue, which reportedly gets pushback due to dye concerns
Open questions3
- Whether the existing blue pill video/graphic can just have its color edited rather than being redone
- What the final scope will be for the NightWise Wednesday working session with Andrew
- Whether Jaci and Chris should formalize a referral arrangement to avoid competing for the same clients
Next steps5
- MeSend Jaci the build.classiccity.com URL and workshop code so she can test the tool before tomorrow
- ClientCreate a test account, add a document, and try to break the saving feature for about seven minutes
- MeSchedule a call this week between Lauren (senior designer) and Andrew (lead developer) on the white label project
- MeHold the Wednesday working session with NightWise and Andrew to scope the animation project
- MeFollow up on the 'websites pornography' email flag for the newly launched site
A record of what was agreed, not a task list — nothing here was scheduled.
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