Meeting
Sourfish Events (Gordy's Pumpkin Run) - Sales Call
Gist
Sales call with Erik Young of Gordy's Pumpkin Run (Sourfish Events) to scope a rebrand and website consolidation project. Discussed moving off the split WordPress/Shopify setup onto a unified Shopify site to improve SEO and simplify content management, with race registrations still outbound to Run Signup. Verbal quote given: roughly $25k/2 months for a straightforward build or $45-60k/3 months with custom branding and animations, targeting a January launch; Chris will connect Erik with branding partner JC at Tree Bird Branding.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions3
- Erik decided to consolidate onto Shopify rather than keep a separate WordPress site, with race registrations still outbound to Run Signup subdomains
- Agreed to pursue a paired approach where Tree Bird Branding handles rebrand and Classic City handles the website build
- Agreed to target a January launch and avoid launching between December 15 and January 15
Risks and blockers2
- Current brand assets are outdated (dating back to 2012) and need a full refresh before the site build can be finalized
- Timeline is tight given branding work must complete before the build starts and launch is targeted for January
Open questions3
- What will JC's (Tree Bird Branding) pricing and timeline be for the rebrand
- Whether Erik will proceed with the paired branding + web build approach after talking with JC
- Final scope/cost depending on how much custom animation and high-touch page design is included
Next steps4
- MeReach out to JC at Tree Bird Branding and share context/recording from this call
- MeFacilitate an introduction and scheduling call between Erik and JC
- MeSend follow-up email with pricing and timeline details
- ClientDecide whether to proceed with the branding-then-build partnered approach
A record of what was agreed, not a task list — nothing here was scheduled.
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