Lumberock

May 26

May 18

May 11

May 11

Meeting · Weekly sync on the Lumberock website rebuild: dev tuned up the sample picker form and imported a handful of sample pages using auto-generated content from Erin's writing to test the migration workflow.

Meeting · Weekly Lumberock website refresh sync with Erin Dyer and Matt Nelson (Dawn out for a family funeral).

Meeting · Weekly sync on the Lumberock website rebuild: Chris walked the team through WordPress-converted building blocks (homepage sections, swatch explorer, image grids, stacking cards) and confirmed most components are now live in WordPress.

Meeting · Chris recounted a stressful pool-safety client site launch, a smooth $17K project with 350/hr effective rate, and pitching a holding company CMO ~$35K across four more sites plus landing pages, and he's building maintenance retainer tier...

Meeting · Chris recorded build instructions for Lumberock's WP Engine site, directing a developer (Andrew) to build three page templates from Figma PDFs using existing content blocks.

Meeting · Weekly Lumberock website build check-in: locked the layout for the problem/solution page template and confirmed the four collection buckets (Backyard/Deck, Waterfront/Dock, Historic, Custom/Specialty).

Meeting · Consume Media is on track for a June 8th go-live with recordings needing to be verified on the backend, Primo/ASP discovery work is 25% done and due this week ahead of a Tuesday client review, and Lumberock work moves next into a...

Meeting · Worked with Erin Dryer and Matt (Elkins) at Lumberock to restructure the site navigation from a collections-first model to a customer journey model organized by project type (backyard decking, dock and waterfront, porch and histo...

Meeting · Worked through how to organize Lumberock's product collections (Coastal, Genesis, Classic, Historic/Veranda) into homepage and collection page structure, debating whether to group by region or by customer type.

Meeting · Chris and Dawn walked Erin Dyer and Matt through the latest homepage and collections page designs for the Lumberock site, including a new contractor-focused resources tab idea and a swappable texture/color system for different produc...

Meeting · Reviewed new Lumberock homepage designs with Erin Dryer and Matt Nelson, focused on a hero section that lets visitors self-select into product lines (mountain, historic, coastal, suburbs) via tabs rather than leading with confusi...

Meeting · Chris walked Lumberock's Matt Nelson and Erin Dryer through mobile-responsive behavior of the new style guide blocks, explaining how a content migration specialist will map their existing 50-60 unique page blocks down into the new li...

Meeting · Working session with Lumberock's Erin Dryer and Matt Nelson to figure out the homepage story and layout for the new site, since Chris's designer hit a wall on the wireframe without clearer direction on customer decision-making.

Meeting · Chris walked the Lumberock team (Erin, Dawn, Matt Nelson, Matt Elkins) through a consolidated style guide reducing ~45-50 disparate website blocks down to about 15 reusable blocks with variable colors and textures, aiming to unify th...

Meeting · Chris LaFay onboarded Elisabeth Hedge, a content import specialist referred by David Feldman and the Wiser sisters, to help with WordPress content population for Lumberock, a new client with a decking/construction conglomerate be...

Meeting · Kicked off design/process alignment for Lumberock's website rebuild, covering hosting (client-owned server), the QA review workflow (bulk feedback collected in one sitting rather than piecemeal to avoid conflicting revisions), and pl...

Meeting · Chris walked through WordPress/Gutenberg concepts (blocks, patterns, custom post types, ACF, taxonomies) using an existing site and the upcoming Lumberock rebuild as examples, and Edward mapped each concept to its HubSpot equivalent,...

Meeting · Sales call with Erin Dyer of Lumberock to scope a website rebuild after a frustrating experience with their current, unreliable agency.