Meeting
CMILC - Current
Gist
Chris walked the Lumberock team (Erin, Dawn, Matt Nelson, Matt Elkins) through a consolidated style guide reducing ~45-50 disparate website blocks down to about 15 reusable blocks with variable colors and textures, aiming to unify the Classic, Coastal and Genesis product lines while keeping each feeling distinct. The team agreed on navy as primary with orange strictly as the CTA color, and discussed replacing generic wood/sand textures with Lumberock's actual board-streak imagery once Erin sends real texture photos and product shots. Erin will send brand guide docs, ~50 product images, and the original homepage design concept so the designer can mock up new large-imagery blocks and a homepage layout for next week's call.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions4
- Consolidate the ~45-50 existing website blocks down to about 15 reusable blocks with color/texture variations
- Use navy as the primary baseline color across product lines with orange reserved strictly as the call-to-action color
- Avoid fade-in/load-in text animations due to script reliability risk, favor subtle interaction-based animation instead
- Replace generic wood and sand textures with Lumberock's actual board streak/texture imagery once provided
Risks and blockers2
- Current site imagery is too zoomed-out and not product-specific enough to work well with the new design blocks
- Erin was inundated with other work last week and deliverables were delayed
Open questions2
- What will the final homepage layout look like once new large-imagery blocks are designed?
- Which two or three new large-imagery blocks should be added to round out the block library?
Next steps7
- ClientSend over texture/vector images of Lumberock's actual board streaking for use as design textures
- ClientSend zoomed-in product photos (~50 usable images) from Erin's library
- ClientCompile and deliver full brand bible/messaging documentation including customer profile
- ClientSend the original homepage design concept for reference
- ClientUpdate Asana with all missing deliverables
- MeHave designer create a couple of new large-imagery blocks and a draft homepage layout for next week
- VendorMatt Nelson to review the call and put together branding/marketing feedback
A record of what was agreed, not a task list — nothing here was scheduled.
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