CMILC - Current
Chris LaFay: Good morning.
Erin Dyer: Good morning. How are you?
Chris LaFay: I am feeling better. Last week I was, I was down, but I also wasn't down. So normally. Sorry. Normally when I get sick, I'm dead for like two days and then I'm kind of okay for like three weeks. Like, it's stupid. Last week I was at like 40 to 50% all week, which is not normal.
Erin Dyer: Yeah.
Chris LaFay: Like, I had enough energy to do some work, but I also wasn't tired enough to go sleep. But then I was drugged up, so, like, my brain was like a pinball machine. Yeah, it was a very. It was a very weird week. I'm glad. We have a lot of things happening, like for work and personal. We have a lot of happening right now. And I'm thankful that pretty much everybody else in my life was also slammed and everybody was gone doing things. Like a lot of clients were like, had a fire to put out last week and I'm like, God,.
Erin Dyer: Did you have like the flu?
Chris LaFay: I didn't. I got tested twice because I went to the doctor twice.
Erin Dyer: Wow. Yeah. You watch your bed going bad.
Chris LaFay: I. And I don't normally, like, I, I go to the, I go to the doctor when my, like, the rhythms are out of whack. Like, if I'm really sick, I'll go to the doctor. Like on day one if I, like, can't function. But if I feel just kind of meh, I'll wait a couple of days and then see how it progresses. Yeah, but no, it was. Yeah, I felt bad for dawn because she asked me like 25 questions and I answered like three of them last week. And I'm like, I'm sorry, sorry, sorry. I was up till 4am most mornings doing things. But yeah, you know what?
Erin Dyer: And here's the thing. When I was younger, I would like power through everything. And now I know that powering through everything just means it's gonna last forever.
Chris LaFay: Yes. Yep, yep, yep, yep, yep, yep.
Erin Dyer: So you gotta, like, give yourself the permission to love yourself enough to take a break, you know, have a rest.
Chris LaFay: Exactly.
Erin Dyer: Yeah. Well, before we. Oh, sorry.
Chris LaFay: No, no, you're good.
Erin Dyer: I was gonna say, before we went on vacation, every single person in my house got the flu. Every single person. My husband got it. My son, who's 13 friggin crazy, he never wants to miss like, his like, social activities. And I remember going into his room on Friday night, I'm like, hey, you want to go to this thing? And he was like, you. Yeah, just give me a second. And then he just like blacked out on his bed. Like that's how sick he was. And then my 10 year old got it. I have a 10 year old daughter too, dawn, by the way. Nice. Yeah. And. But I was the only one who didn't get it. So, you know, you're just mom living your life, doing all this stuff and then everyone in your house is sick.
Dawn Audano: And then you're like, do I feel guilty for not wanting to be near them or am I being smart? Because they're going to get all their energy back and I'm still going to need to feed them. So I can't cuddle you if you want food.
Erin Dyer: Oh, no, not my daughters. There's no even. Even at almost 11 because she'll be 11 in October. She is such a baby when she's sick. She's like, snuggle me, be with me. Okay, okay. We snuggle. And we're the same size, but my.
Dawn Audano: Older one threw up. So we, we take like, we take what we call urban hikes. We walk from our house to like the center of town where there's like restau and stuff. So she loves doing this and she got all the way to the center. I didn't go on this walk because I'd had a long run in the morning and I was fried. And she gets there and we are at bar there at Bar Taco, which she loves. And my husband calls and he's like, laurel doesn't feel well. She wants you to pick her up. So I go and I pick her up and she's whiny and whimper. She's my 10 year old. She's whiny and whimpering and everything. And then she throws up in the car. I'm like, that's the worst. And so I said, if you're gonna do that again, you had to roll down the window.
Erin Dyer: Yes, absolutely. I know my daughter. I gave her some magnesium Friday night, she couldn't sleep and she goes, I don't feel good. And I'm like. And then she just threw up. That girl throws up all the time. I don't even know. I don't know what her problem is. Go to response for everything.
Chris LaFay: I'm glad that's not mine. I know. No, no, no, no,.
Erin Dyer: No.
Dawn Audano: That's what my cats and my kids have in common. It seems like, like, you know what? We're just gonna throw up.
Erin Dyer: Yeah, my husband never does. My daughter all the time. Anyways, Matt Nelson, welcome to the conversation. But you guys didn't get that.
Dawn Audano: Let's tell, tell us how you tend to.
Erin Dyer: Chance to meet Matt Nelson. Last week on our call, he was traveling. He was down in Florida. Matt is my boss. He runs the sheeting division. But he has a great deal of experience in the marketing space. So he is also partnering with us on this venture to make sure that we are all in alignment and branding is going where we want it to be and we're using all of our best practices, so.
Chris LaFay: Sounds fantastic.
Matt Nelson: All right, thanks. Aaron,.
Erin Dyer: You introduce yourself, too. I just thought I'd throw it out there.
Dawn Audano: Yeah. Did she cover it well? Did you have good travel in Florida?
Matt Nelson: What's that?
Dawn Audano: Did she. Did she cover everything about you and did you have good travel last week?
Matt Nelson: Yeah, yeah, yeah. I was up in New Jersey and.
Erin Dyer: I do have New Jersey. Sorry.
Matt Nelson: Yeah, I have a pretty long history in marketing, so, you know, I'm just here to add maybe a little bit of horsepower to the conversation. So kind of my. One of my wheelhouses, if you will.
Chris LaFay: Awesome.
Dawn Audano: Excellent. I'm glad to have you. Well, I'm gonna just. I have a few things on my agenda. Just want to make sure we cover that and then I'm going to pass it off to Chris, go over everything. So we have. I think I've been. I. Erin, I saw that you've been adding stuff all morning and I appreciate that. So I'm going to go through. I had like a list of missing deliverables, but I'm going to go through and just double check what is still missing and what I still need. I appreciate you getting all of that over. And then, Chris, I believe you're going to go over the building blocks. Is that what is correct for today? Great. So I'll pass that off to Chris to review the style and the design and if you have any other questions. Is there anything else you wanted to discuss with us on this call today?
Erin Dyer: Well, I will just share. I did message Chris this morning and told him that I had was a little bit inundated last week with things and so I wanted to make sure we were still good to go today. I know that that brand guy that I sent over on Monday really encompass a lot of those questions, you know, with the kind of the different colors and fonts and everything. But I am filling in the asana. I love the way it's broken down. It looks great. Haven't gotten any unicorns yet, but I'm waiting for that.
Dawn Audano: You have to click complete. Once you click complete, you'll get your unicorn.
Erin Dyer: And so it's a great way for us to work. I think that's going to be super productive for everybody.
Dawn Audano: Great.
Chris LaFay: Fantastic. Fantastic.
Dawn Audano: Excellent. Go ahead, Chris.
Chris LaFay: On to me. Awesome. So last week we went over kind of the. The laundry list that is the blocks that you have on your current website. And there's about 45 to 50, give or take, and that's probably not even comprehensive. And so the goal here is to consolidate down and then within each of those consolidations, give variation. And so one of the things that I did last week while sick, because I get ideas and I just run with them no matter how I feel, is kind of a methodology and structure of how we could kind of tackle that. And I'm realizing as I'm verbalizing these words, did Aaron, did I send you a loom video of what I came up with?
Erin Dyer: I don't know if you did or not. I did not see the loom video. I got an idea that I want to share, but I don't think I saw a video.
Chris LaFay: Perfect.
Erin Dyer: Great.
Chris LaFay: Nope. That's probably where I left it then. So what we're going to do here is I'm going to share my screen. And so what we're going to look at is something that we call the style guide. It's where we start out with a lot of our clients. And what. Basically what we're going to look at is a. A lot of different building blocks here. And some of them are stuff that we just normally create by default. Some of them we've added in because of the looking at everything we did last week, and there's about 15 of them on here, and there's a couple of different variations within each of them that I kind of. I want to focus in on because the. The through line of our conversation last week was the general aesthetic is good. It's very scattered and not consistent. But we also need a little bit of flexibility to kind of denote the different lines because, you know, some of them are more beachy, some of them are mountainy, but you also don't want to use 25 different fonts either. So how do we. How do we tread that line? And I think I found a way to do it to where we can use all the same blocks, adjust the colors slightly, but then also adjust a couple of small things to where everything looks and feels the same. But each of these sections might just have a. A little different of an angle that doesn't feel contradictory. So with that being said, starting out with color.
Erin Dyer: Sorry. You're good.
Chris LaFay: Go for it.
Erin Dyer: I will tell you. Also, I found the original design that was supposed to be like the homepage and stuff. And I'm going to send it to you because I feel like when you look at it, it's like, okay, this is way less chaotic. The execution is kind of all over the place. But I'm going to share some of that original stuff with you too, so you get where it started.
Chris LaFay: Awesome. That sounds great. So where I like to start off is color palettes. And so a, we want to define what is our primary CTA color. Like, this is going to be the call to action color no matter what page you're on. And so we like to define what is the main one and then what is that slightly alternate. So you kind of see the. The dual colors here. So things were like hover states and stuff like that. And then you had a couple of different kind of sub palettes within each of the different lines. One was a little bit of the darker, like, more toward navy. One was a little bit more toward, like, that paler blue. And then we had this seafoam greenish blue. If my wife was here and hearing me describe these colors, she would kill me, because I'm probably not describing them well. And then we have both our lights and darks because we try to stay away from pure white and pure black. We like to have a little bit of texture there here. Two is looking at headings. And so on the current site, both your headings and your body content is all fairly narrow. And so I wanted to play with having the heading font just be a little bit wider and just a little bit different. Not a standard Google font. We don't have to stick with this, mind you. This is just a sample, but I at least want to kind of showcase kind of what that difference might look like on the web. And if we liked it, we could then permeate it. If we don't want to, we can literally just shove the other one back in here and all is well and good. No harm, no foul.
Erin Dyer: Now, just so you know, the Barlow Sands, that was a something that's been here for a long time that was picked previously, and it really applied more to the CMI brand, so I think that we're all okay with modifying that as needed.
Chris LaFay: Awesome. And we're going to keep the Barlow down here, I think. I don't normally like thinner fonts inside the body section, but when I. When I paired these two together, I kind of liked it, especially in buttons and whatnot. And so the good thing about all this is both of these things are changeable with, like, a single line of code right now. So if we Wanted to play around with a couple of other things. We could definitely do that. And we'll see how these kind of kind of piece together here shortly as well too. And so. And by the way, on my screen currently I don't see any of yalls faces. So if you are raising a hand or trying to interject literally just interrupt me please. Here we got our buttons. So I like how the buttons look kind of with the all capital letters. Using the Barlow here we got both outline and solid colors. And here's where we get into the actual blocks are about to look at the thing of these as like the LEGO bricks, if you will. So we took everything from that Figma file that was huge last week. And then this is just basically a laundry list going down the page page. And so we have our H1s here which I. This kind of this balance here between the thick, bold, wider font, the narrower font and then the slightly larger buttons. I like this. I like this font balance. I think it works out well. I also like the idea of putting in a very subtle texture in the background. I'm not 100% bought on kind of the grid style, but I'm. I'm a big fan of adding texture in places and you'll see that coming up here shortly. This obviously the exact execution of this as it worked out. Not 100% a fan of, but I do like the idea of having this big hero section with text. We probably need a little bit of a drop shadow behind it. And then this is where we start adding in texture in very subtle places. You're going to start seeing it some more is wherever there's a background color applied. I would like to give you guys the ability to apply a couple of predefined textures to that. So I'm thinking of things like wooden textures, sand textures, things along those lines so that you can pair the color of sections with a texture that'll automatically make each of these different page sets feel just a little bit different. But they're all structured exactly the same. So here we kind of have this wooden background texture in the back.
Erin Dyer: I can't really see the wooden texture there. It's.
Chris LaFay: This is hard.
Erin Dyer: So it's super subtle. I would say just to keep in mind, like instead of wood, a lot of times what we do is we actually have a very specific texturing to our boards.
Chris LaFay: Totally.
Erin Dyer: So they're very. They're the same. They're streakers. It's always looks. I'm sorry, it's not stickers. It's a. I Don't. I don't know exactly what we call them, but they always look the same. So I would rather use something like that. So it kind of like builds the like psychological familiarity.
Chris LaFay: Yeah, 100%. And if you have vectors of what those lines look like, like please send them over vectors.
Erin Dyer: But I've built my own kind of like in Photoshop through like. Yeah, and I'll send those over.
Chris LaFay: Perfect. Yeah. And so this one in particular, this is very. And also on screen share things are a lot dimmer. This is not a light black texture on kind of a medium green is not going to show up very well. But you'll see it in other places as well too. Kind of our standard image column blocks here. Nothing too special there. Here you like actually start seeing like the sand texture pop in. Again you can add. If you can add a color background, you can typically add a texture on top of that color. Standardizing our icon pods to where we're actually pulling from a library of dedicated icons that all look and feel the same and are structured the same. Here's a more prominent example of kind of what that streaking could look like kind of on a two column layout. Definitely a little bit thicker over here because white is a lot more contrast heavy. Also with this wider font we talked a little bit about doing the outline. Still not 100% sold on this, the doing kind of the outline texture. But switching the fonts up to something a little bit wider and bolder does make that outline pop a lot more. And so I'm not opposed to this, but I do want to play around with it a little bit more before really like solidifying it. Kind of have some call out quotes, some quote cards, etc. Doing some more image cards to where you could actually have images that are all linked out to other other pages. Do little subtle zoom effects in here. Standardizing the documentation cards as well too so that these aren't taking up so much space like they were in other one ones. These would all be automated as well too. You upload the docs in one place, you load them in one. Like this is all be completely automated for you FAQs process rows again kind of like icon rows and like a grid format here as well too. Again another kind of section that's similar to what you guys have now, but then again applying that texture to the actual content sections of this to kind of pull in some of those themes. Being able to do image galleries and whatnot with text on top of it. More textures there. So this is kind of where so we have a lot of the same block structures that we talked about last week. Just organized better, structured better, having variation within each of them and then being able to apply those textures appropriately. That's the general direction that I would like to take this. What is your overarching thoughts here?
Erin Dyer: So I'll start. I think it's very clean. I think that being able to see it probably on my own screen would help a little bit with the. With the, like, better understanding of it all. I think we're just in a lot of green and a lot of orange, and our branding is typically in the blue palette. I do like those for the accent colors. So I think when I share the brand guide, we have all the different colors. Blue is the central theme, and then really anything that's like the green family or the yellow family, the orange family, is an accent. Like, that's more of a. For emphasis. When we redo this, I want to rely a lot more heavily on big visuals to show our product, because now that we can create really nice images, I think that we want to sell it with that. I think the blocks are really good, but I think that when we start to build out the homepage and stuff, we're really gonna have to look at our competitors and be like, hey, what is the big. And I know this is just blogs. The blogs look good. There might be some things I might want to work with a little bit, but. But I. I do like the direction that you're going. I like this. Like, we talked about having the overlay there. You know, always good to have these boxes that we can work with are these. So when you. Are those, like. I don't know, do they have, like, movement to them, I guess. Or do they, like, have an action like the boxes when you scroll up a little bit?
Chris LaFay: So. Yeah. These right here. Yes.
Erin Dyer: Yeah. Okay.
Chris LaFay: So, yeah. What we typically do for animations and things like that, one of the things I try to lean. I try to lean away from is animations that load text in, because there's a number of times where those scripts don't load.
Erin Dyer: Gotcha.
Chris LaFay: And if that content doesn't show, that's not a good thing. And so I always lean towards animation that is subtle, and you almost. You almost kind of touch it, if you will, rather than things like fading in to view. Yeah, that. I'm not. I'm not a fan of those at all. I feel like they. I get that they elevate. They feel elevated in a way, but there is an inherent risk that there. No, I like to avoid that.
Erin Dyer: And we want. We do want that with the website. One thing I think I. I really like the cleanness of it, and I really like how consistent it is, because that's definitely something that we're going for. I do want to keep in mind that when we think about the different elements. So there is. There's classic, there's coastal, and we have genesis, which we did not have when we build this out. So classic and coastal, while they exist, they're like counterparts of each other. Right? We have the mountains and, you know, that tough terrain and that darker blue. And, you know, it has a little bit. It has like a. It has like, the orange accent and has a green accent, I think. And the Coastal leans more in that kind of secondary palette where it has the same colors, but we kind of flip flop, flop. The who's taking ownership in that space, like, what's dominant, and that has more of the, like, sand in it or anything. I want those, like, psychological elements to still exist. You know what I mean? Like the waves and all of that. I want there to be a distinction, even though it all comes together in the end. But, yeah, so.
Chris LaFay: So this is. So what. What I'm hearing overall is the. The darker blues are obviously the more. The primary baseline colors, which. All of the colors that you saw here are all modifiable and changeable. You'll have. They'll all be. All will be toggleable. The general direction of consolidation for the blocks, what we just looked at here was all fairly good. Like. Like the general direction, like the. Be being able to swap colors, do textures, things along those lines, having all those things very consistent. And then the. The plus here is. Is let's figure out what are the two or three, like, new blocks that we want to design that are large on imagery that could definitely be used on homepage elements and stuff like that that can then be added to this list that we already have here, thus kind of rounding out what would then be the homepage design, but then also a very thorough block library page as well, too. And basically just getting in a couple of more elements that have very large scale imagery that's really in your face, effectively, not in a bad way, but in a very, like, looking at what competitors are doing and trying to figure out, like, what are the few things that we can kind of pull in from here to add into this thing that we have.
Erin Dyer: And so, yeah, I think that we are kind of ahead of the competition in how good we're doing with our AI imagery. Right. But we're able to be fast and flexible and versatile in what we can do. I also think that the video part, we want to lean into that more as we build and we are able to do that. And so I want to make that part of the forefront of our thought too. Especially if you look at Timber Tech and you look at Trex and you kind of see this is very lifestyle. It's not very instructional. It's very lifestyle. We, we want the instructional in there, but we want to lead with the beauty of the product because that really is what engages people with, with this particular product.
Chris LaFay: Yeah, Timber text. Sorry. Yeah, go ahead.
Matt Elkins: No, I was just gonna say kind of my observations from this, I really liked your, your wood texture in the background. I think that that's appropriate. And you know, if we have some E1 type embossed area that would show through. Okay, that, that might be better. Yeah, but I think that should kind of be like the standard emboss and then the sand should be only as it relates to coastal.
Chris LaFay: Yeah, 100% exactly. Yep. And that's my, that was my thinking of like, how do we create elements that 95% of them, the structure of them are exactly the same from, from page to page, but you're able to add in these small little tweaks to them that will make them just feel a little bit different.
Erin Dyer: Different.
Chris LaFay: So by changing both the color and the texture now you, you, your clients don't feel like they're on the same site, but that page just hits a little bit of that different emotional note. And that was like. Because if we can do that, that means you're not managing a library of 50 different things that are all unique in 25 different fonts. You're managing 15 blocks that have a couple layers of variability to them, which gives you a lot more flexibility down the road. And so, and a lot of the places that you saw images you would be able to then apply videos into because most of those are just a drop an image here. So if you just dropped a video here, it would all be the same thing.
Matt Elkins: So Aaron, as we talked about with the, with the pictures and everything, yes, it is a lifestyle, but it's got to have our product more prominently portrayed in them in these newer photos.
Erin Dyer: Right, right. So when we made the first website, like I, I think I said the AI just wasn't there yet. And so that's what we have such opportunity this time. We had to kind of like keep it at a little bit of a distance because you could tell that it wasn't exactly our product. But now it's so good that we can mimic it perfectly. And we're going to want to lean in a lot of the newer stuff we're doing really leaning into the texture, color and look of the board because we can do it. So that'll be the focus.
Chris LaFay: Okay, awesome. So overall takeaway from this is one is if you can send over whatever texture images that you have that we could possibly extrapolate some, like, some vectorized versions from those so that we can then apply those as textures rather than the basic wood ones that we found to. If you do have some of those what I'm going to call more zoomed in shots, that would just be helpful to go ahead and have some of those things just so that we're kind of looking at the same types of things. And then three, we'll get our designer working on a couple of other updated blocks that won't be necessarily inside of the style guide per se. They'll probably be inside of Figma when we looked at it before, of a couple ways to showcase detailed images with calls to action, stuff like that as well, too. And then that's what we can then go over next time. From there, we'll basically have our pattern set and then we can start talking about what does that homepage layout look like at that point. In fact, I might actually have my designer go ahead and take all the stuff that we've done here with the contents of this call in the previous one and go ahead and lay out a homepage with these elements kind of all in play. And so my. I don't know. Aaron, did you send over kind of that brand messaging documentation?
Erin Dyer: So I. I did. I sent over that one piece that's pretty encompassing, but I actually have like, like a brand bible kind of right where I like put down like words and phrases and, you know, the whole, like, customer profile and everything. So I'm going to find that I was looking for it for you this morning and I'm going to put that together for you and deliver it. I think everything you need to kind of get into the head of Lumber Rock, I do have. And I'll make sure that you guys have everything today so you can move forward with that. Now I'm still going to have to spend time on pictures. That is going to be something because it just takes a long time to get it right. But I will through my library and I think I probably have about. About 50 that are really good.
Chris LaFay: That's fine. That's plenty for right now. Like, yeah, don't, don't worry about creating anything new yet. Just go ahead and send us over anything that's, you know, above the that's fine threshold. Like, that's because I know a lot of the images that we have right now are all the zoomed out shots. And so I know being a visual person, even seeing some of those things inside the style guide, if they had the right images that would have clicked that. That's going to help click things in a lot more. So I know that's how my brain works. If it's not 100% right, then it's destroyed.
Erin Dyer: I know, I know. And I, and I totally. I do understand all that. Do you mind? I will share my screen for one second. Can I do that?
Chris LaFay: Should be a little button at the bottom.
Erin Dyer: So I thought this was interesting because I found this today and I think that if you see this, it's gonna have like a kind of a better show anyway. Okay. I think that this is. Can you guys see this? Okay.
Chris LaFay: Yes.
Erin Dyer: Where we were more go. This is what it was supposed to look like. I think if you look at it like this, you see, like where it was supposed to lay out a little bit differently with the colors and just a little bit more clean with like. Okay, here you have. This is the call to action color. And we have the blues, but we have a little bit of an accent with the green and the orange. And then this has the blues, but it has a little more of the coastal blue. It has the same kind of layout, but it just has a little bit more of how that was supposed to kind of mesh together and how these were supposed to kind of lay out. I don't really did that, you know, at the end of the. But I'm gonna share with you the original designs. So I think it'll give you more of what was supposed to happen. If that makes.
Chris LaFay: Do you like the general story structure of the layout of that homepage?
Erin Dyer: I think there can be improvements to it. I don't think that the way that it's on the homepage right now is good. I think I have a final homepage that I will send you. I think that I do like the way that we were trying to move it. I think that it's a mishmash right now, but I think that you can take those elements and you can take that theme and you can help us tie it in together so that it converts better. Cool.
Chris LaFay: That all sounds good. Because when I, when I look at that, the PDF that you send over, there's Elements of that that look very much like a print design and not as much web design. And so using. There were a lot of colors used across that, that page. And orange was used in non call to action sections as well too. And so the idea of basing the homepage and kind of that navy feel within the appropriate orange strips to provide that action kind of that, that click effectively and then using more images that are more zoomed in that talk about the product in the story mode that you'll send over that I'll read through and get a better idea of the combination of all those things with the more consolidated blocks, I think is going to make for a much more impactful homepage structure. And so that's, that's good. So as long as we have that general idea of kind of what that story needs to be, which we'll read through, that's going to be relatively simple at the end of the day.
Erin Dyer: And I love where you're going and I want to lean on you to be the expert and what really converts on a website. I just think that if you can see where the vision started, it'll help save you some time on trying to make up one too. You know, we can kind of.
Chris LaFay: Yes.
Matt Elkins: But I do think we need to simplify and not quite have, you know, if we don't need eight different colors, let's settle it down to the four we need and just move forward from there.
Chris LaFay: Exactly. And that's what we're going to do with that. That's what the. So each of them will have those three line colors, effectively. The navy, the greenish and then the, the lighter, paler blue will then use those on sub pages, but primary pages will probably stick to the, that navy and then orange will just be our CTA color across the board. So the goal is if you see orange, it's action. Obviously over time that wains, you know, you end up adding a little bit of orange here and there in places. But the goal is at the beginning, if it's orange, you're trying to draw your eye to it to do something. And so that is, that is the plan. So that all sounds good. Any other questions today?
Erin Dyer: I love the mats go first.
Matt Nelson: No. Well, no, actually, I gotta play catch up here and I, I'll do that today and I'll, I'll put together some feedback that's, you know, that's relevant to what I've seen today. But I, I do like the whole strategy with the orange. Call to action. I love our color palette. I just think we need to Spend a lot of time to come up with the right pictures, the right visuals that speak to the product and, you know, make it uncomplicated, but, you know, it looks. You know, looks. Looks good. So.
Matt Elkins: Yeah, and all I would add is I just want to make sure, Aaron, that you've got your list of all these deliverables that. That we have to provide, and we get those out ASAP for these guys.
Erin Dyer: Well, luckily, they're on asana, and dawn is very good about adding those things in there. And, yeah, I communicated with Chris today. We. Last week, we had kind of a lot going on, but I'm gonna make it my super focus at the beginning of this week to get them everything so they have a good. A good starting place and everything that you need.
Chris LaFay: Fantastic. That sounds. Well, we are off to the races at this point, so I'm glad that we got a lot of that lined up. I'm glad that we're in alignment with the block structure and the I. The general idea around all of that. That definitely puts us steps that pushes us through the process, and that definitely helps. So fantastic. This all sounds great. And next week, the goal will be to look at a couple of updated new blocks and possibly even a potential homepage layout. We'll talk with our designer about where. What his workload looks like this week, but we should be good with that. And so that'll be the plan.
Erin Dyer: Thank you so much.
Matt Nelson: Okay.
Chris LaFay: Of course. Thank you. Yes. Likewise. Have a good rest of the day, guys, and we'll catch you all later.
Erin Dyer: All right, thanks.
Matt Elkins: Bye.
Erin Dyer: Bye.