Meeting
CMILC - Current
Gist
Reviewed new Lumberock homepage designs with Erin Dryer and Matt Nelson, focused on a hero section that lets visitors self-select into product lines (mountain, historic, coastal, suburbs) via tabs rather than leading with confusing product names. They agreed on the overall direction, discussed adding thin CTA strips between sections driving to samples/quotes, and explored replacing formal testimonials with authentic real-customer photos and stories, with Erin to start collecting these over the next month or so. Matt flagged that professional product photography still needs to be sorted, including correcting how porch boards like Veranda are photographed.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions3
- Approved the generic-label tabbed hero section concept (mountain, historic, coastal, suburbs) as the direction to move forward with
- Decided to lean into authentic, real-customer photos/testimonials instead of heavy case studies for this phase
- Decided to add thin call-to-action strips between homepage sections driving to samples or quote requests
Risks and blockers3
- No real customer testimonials or photos have been collected yet
- Full professional photo line for all product collections is not yet complete
- Product photography needs correction (e.g., porch boards like Veranda must be shown laid perpendicular to the house)
Open questions3
- How will the new page's aesthetic be applied consistently when other site pages are transitioned to match it?
- What exact wording/labels should replace the placeholder generic category names?
- What is the best method to collect testimonial quotes, selfie photos, and potentially video from customers?
Next steps4
- ClientStart developing a plan to collect customer testimonials, quotes and photos over the next month
- ClientExplore social media or email marketing outreach to drive testimonial submissions
- VendorApply the new double-header, tab, and icon-row design elements to the existing block library across other pages
- ClientSort out and coordinate proper professional photography for the product lines, including correcting board orientation issues
A record of what was agreed, not a task list — nothing here was scheduled.
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