CMILC - Current

Chris LaFay: Morning. Did y' all have a fun Memorial Day weekend where you did nothing but relaxation and got it rained?

Matt Nelson: It rained the whole weekend almost.

Chris LaFay: Right, right, exactly. Yes. We had to drug our dog last. Night because of the thunder and whatnot. And so it was. It was fun.

Erin Dyer: Oh, you got one of those under anxious dogs.

Chris LaFay: And she can't be left alone either. And so I'm very thankful we have. Our my in laws. Live in the neighborhood. And so they got the luxury and joy of taking care of our dog while we were out in Atlanta with. A thunderstorm as well too. So the drugs kicked in and so. Everybody was safe and happy.

Erin Dyer: My dog gets bothered by nothing except people coming to my door. Other than that my dog is happy, but boy, do not approach my house. He is crazy.

Chris LaFay: Oh, man. Matt, how are your weekends?

Erin Dyer: Matt, you're.

Matt Nelson: You're muted.

Chris LaFay: Sorry, I intentionally left it vague just to see how. See how that worked.

Matt: I'll say. Soggy. How about that?

Erin Dyer: Soggy at best. I don't know. I hung out with teenagers all weekend. I couldn't wait to get back to work today. I'm so ready for work. It's way less.

Chris LaFay: Oh, man.

Erin Dyer: Girl teenagers or boy teenagers? Because there's a big difference. Well, my 10 year old I consider a teenager. Oh, interesting. You met her and then my almost 14 year old, she's almost 11. My son's almost 14, and I had extras, so it was a lot.

Matt: All right, guys, let's get into it here. I see we've got Matt. I think, Matt, you've been largely out of pocket on this, but you can get up to speed and see where we're at. It feels like we've been making some good progress over the last couple of weeks. You guys agree?

Chris LaFay: Yes, very much so.

Erin Dyer: Yeah, absolutely. I was looking over what you sent over, the layout of the homepage and the collection pages again, and I love them. I think they look great. I think that what we discussed last week is going to be. Is going to fall really easily into this layout.

Chris LaFay: Wonderful. Fantastic. From a site map, we have basically two loose ends. When we met last week, one was the layout of what I'm just going. To call the problem page, which will. Kind of filter in that one kind. Of that general sitemap that you created. Last week kind of in that subcategory. Of kind of core problems and pieces for those pages. The other loose end was taking a Look at the 45 to 50 pages. Within the site map and seeing how those consolidate down into kind of this updated structure. So we have the. We have the layout for that problem. Page here that we'll talk through and. Look at here in a moment from a sitemap perspective and just figuring out how the content from these existing pages. Kind of fits into this updated architecture. Aaron, did you have a chance to look at that this past week?

Erin Dyer: So I have started to look at it. I need to really wrap my brain around how we're taking all these new columns and the organization. Right. How we're going to. Because it is very different. Right. I think that we can fit a lot of these under there. I think they are going to need modifications and that's going to take some work on my end. Can I follow up with you on Wednesday about that?

Chris LaFay: Yeah, that's fine.

Erin Dyer: Tomorrow already maybe Thursday.

Chris LaFay: Today is not Monday. Just a good reminder for everybody. Today is actually Tuesday.

Erin Dyer: Yeah, I'm trying not to rush because I don't want us to come back to it again, you know, after we start building pages out and be like, this doesn't work at all. But I am actively working on getting them straightened out and figuring out what needs to be modified based on our updates.

Chris LaFay: That all sounds good. So basically, after today, we will have. We will have the layout for the homepage locked and loaded, which kind of already has been the layout for the. What we're calling the collections page. But we'll end up kind of being the. The product grouping, whatever we want to call that, whether it's by. By location or by the. The types of things that they're doing. And my brain. I'm having a brain fart moment at. The moment to where I was like,. We actually outlined these last week and I do not have them pulled up. And they were good. And I don't remember what we called them. And I'm sorry about that.

Erin Dyer: It's okay. Just looking at it. Let me pull it up real quick because it's like residential decks and Waterfront, I think.

Chris LaFay: Hold on. Waterfront. And then also historic as well was another one.

Erin Dyer: Right, right. So backyard decking dock and waterfront decking portion, Historic, custom and specialty there.

Chris LaFay: So those are the what from our, like, general scope of work, calling the. Collections pages, realizing they're not actual. The collections of products at this point. But those are the four, the primary pages we want to drive traffic to. As quickly as possible. The buckets. Yes, to use a very technical term. So then I'll go over this problem area page, which will fit into that. Key problem section, which you're going to. See a lot of the. The similar building blocks here. Because that's kind of the point. We want to keep things nice and. Consistent, walk through this layout and if there's no initial like gut reactions like, oh, we need to change this, then we'll basically have all of our building. Blocks locked and loaded today. The rest of development can begin. And while development is happening, that content. Conversation can be happening.

Erin Dyer: Okay, the plan perfect. Sorry. And I didn't mean to, I didn't mean to cut off your last sentence there. I did hear from Sophie this week with Matt about that because she would like to be part of the structuring of things if we're going to move forward with that. She said she spoke with you as well.

Chris LaFay: We talked, we chatted a little bit. Off and on via email this past week. Not so we didn't have a chance. To actually connect at length this week. But if y' all are gonna, if, if that's going to happen over the next week or two, that you are going to move forward with them, then yes, the conversation about like, I think the overall structure of the site map. That you laid out, I think is the right one. And so then taking that and figuring. Out what types of SEO research and content creation needs to be done within that, that's a good follow up to that. Development in general will take somewhere between. Three and four weeks. So we have kind of that next. Month of time as the buffer to figure out what does that content structure look like. The actual like guts of it, meaning not the structure. We've already laid out the structure. So.

Erin Dyer: But yeah, yeah, I think she just said if, if we're going to, then we need, you know, it'll help her preemptively to go ahead and make sure that we're making all the best moves to begin. And I agree with that. And then of course we real realized last time that we made a mistake and not having someone more thorough come in and cover all of those bases. Right. Like we lost that market share on pages that are like the one by six board or the two by six board. So you know, that'll those will be good things to collaborate on. Just throw that out there.

Chris LaFay: Absolutely, that sounds good. Well, I will go ahead and share. My screen. And we'll go through the sample problem page and these are general content buckets. We didn't really hone in. We honed in on water a little bit. But there is going to be a lot of lorem Ipsum text. So I kind of, I'll talk to the various different headings and what we're thinking through Each of them as well. So this is going to be that water tolerance problem page where we define what that problem is and then do a little bit of a description of. What that solution looks like. Good CTA here for either requesting samples. Or requesting a quote. I could go back and forth between either. I think both are good options. I don't really have a leaning one way or the other. There obviously some good photography. If there is a particular location bucket that this particular problem goes with, adding in that associated texture here would be a good idea. So in this case marine grade is going to be sand. So that makes sense to tie that. In together. Really getting into defining the problem. If you're, if you're familiar with kind. Of story brand methodology. The idea of actually making people feel the. The weight of like you actually understand. Their core problem as much as you can.

Erin Dyer: Familiar with story brand back right there.

Chris LaFay: Yeah, exactly. It's because I'm realizing now it's becoming more and more of a throwback which also makes me feel older. But such is life. It is what it is. Going back to kind of one of the homepage layouts that was created, this. Was kind of that tabbed section. But this would be a great layout to use especially in a problem area. To where we need to get like. A handful of bullet points, kind of. Punch list of like this particular type of board solves these problems. Check, check, check, check, check. And also adding an imagery wherever possible as well too. Then we kind of bring back our sliding cards here. Very similar to the collections page or. Those bucket pages that we're talking about. These can be problem oriented. These could also be solution oriented. The the goal here is to as you kind of scroll down these pages,. The more and more detailed you get. So you start out kind of with. A kind of like a wide net at the top and then as you. Go down the page you get more and more detailed. So I'm actually very open to what these content sections could be. I lean toward kind of like problem solution pairings. But I also realize that we're on a specific problem oriented page. We might not have that type of content there. So I'm kind of open to what, what we want to interpret these sections as being. We could also reduce it to 2. We could reduce it to 1 if necessary. If there's any stats, let's go ahead and throw those there as well. And then lastly, if we do have any video content, this would be a good place to put it. Or we could substitute this in for just like almost kind of Like a. Photo with the smidgen of like a testimonial type of emotional pull as well. And then lastly some more of these, more of these like testimonial cards we talked a little bit about on the. Home page and then our final cta. So that is the general layout for these page. I do think that there's a good amount of content that we could put. On each of these pages. So I definitely wanted to go a little bit more detailed and have some more options because I would rather, Aaron, you be able to say on a. Page by page basis, let's remove certain sections because they're not needed, rather than. Trying to come up with what, what section do I want to add here? So I definitely went more. Wanted to go more detailed and more. In depth so that. Because removing things and from a content perspective is a lot easier than trying. To figure out what to add. So that is our problems page.

Erin Dyer: And the problems page. Because I don't have that document that I sent you up either we laid out. So. No, I think that problems pages need sub problems. Right. I mean, I know it says problem one, but wood rot specifically. I put out an ad on Facebook the other day that did really well that was talking about how wood is the center of, you know, degradation for docs and decks. Right. Like that is all the problems come from water. And it had tremendous response. So we know that that is a really important thing. I have that problem myself with my deck. Right. We have a rotted wood board and replacing rotted wood boards is one of the biggest, I think, you know, convincers for moving to composite because you won't have to do it anymore. Like we say, it's the last deck board you'll ever need. You're not going to have to find a deck board and hammer it in because it's rotten. So I think that. I think that there are going to be at least three issues that we can address with all of them. My question is when this comes to. Yeah, there you go.

Chris LaFay: Not to cut you off. Sorry. I just wanted to go ahead and. Put the visual up for the folks that weren't here.

Erin Dyer: No, yeah. Where you can definitely have three points for all of these. Right. Marine grade. Why that's important, Bill for decks, low maintenance, cooler and safer underfoot. We might have to talk about the cooler and safer underfoot. We might need to change those actually. Even though I put that in there, just, you know, make them specific. But yeah, so yes, I think that's fine. I think having three points for all of Those is good. When these come up on a mobile environment, how do those lay out like that since they kind of, you know, fold over that way.

Chris LaFay: These. So on a mobile, on mobile, what these are going to do? So first off, the image will stack. On top of the content, so they. Won't be side by side for each. Of the individual rows. But then on mobile they just won't do the, they just won't have a slide and cover. They will just be. Think of them like cards. There will be an image on top, content on the bottom. That's one card. They will literally just be stacked on top of one another and you'll just scroll past them like you would pretty much any other content. Yeah. And the same general concept with this, like, this image will, this image will go above. It'll probably actually get squished to like a 16 by 9 aspect ratio so that a square image on mobile takes. Up a lot of vertical real estate. So chances are a lot of this, more square images on mobile will get. Chopped to a rectangle and then this content will then go below it. There will be some that do more. Of a like horizontal scroll for cards. Think like when you're on Amazon and there's like the related products and you. Kind of side scroll with your thumb. Typically when we have like three column. Layouts or more, that's typically when you see the, the horizontal scroll pop through.

Erin Dyer: So and at the bottom here, would it be at all possible or beneficial if these were blogs? Right. If we don't have a ton of customer testimonials, but we could really speak to. And I think from an SEO perspective that would be good too. Right. Because we're drilling down even more on the problem.

Chris LaFay: Exactly.

Erin Dyer: But maybe we consider this more of a blog area since we're kind of tight on testimonials, but we're, we definitely have things to speak on.

Chris LaFay: Yes, 100 perfectly fine with that. And the same could be said on the homepage as well too. Going back over here. For that, I, in reality, I would love for these to be more testimonial oriented. But the card concept in general, these, this, the card layout here is going to basically be the same for these like quasi testimonials and also blog posts. Like blog posts will just have this kind of bluish bold text as the. Title of the blog post and then this will be the link text for the. Read more about this blog. And this will probably be the, the. Category that it falls under here. So you're going to see this card layout in A handful of different ways, just altered slightly. So I'm perfectly fine with those being blog posts.

Erin Dyer: Yeah. And I think the only other thing for me that, like, still just giving me a little bit of pause is the colors are really different from our core colors. In some ways they're similar, but they're not quite there. So green is more of an accent color for us. Those blues are the main colors for us, like that navy or navy blue. And the. More like. I don't know what you would call it exactly, but I'll send you kind of what I. What I think, and I'm okay with changing it. It's just. It would be a departure from what our normal branding is.

Chris LaFay: We pulled these colors. This, like, green color, this navy blue,. And all that jazz. We pulled that from the website. So maybe there's something on screen share that's making them pull up differently. Don actually noted that one of them was slightly different. I changed one of the codes a. Couple of weeks ago was slightly off. But I did double check with our designer, and I. I'm fairly confident that. The hex codes are the same as what's there. If they're not, I mean, in. In programming this, these will all be. Every color will have its own variable. So if we need to change it, whenever that color is used, it changes it across the board. Yeah, go ahead.

Erin Dyer: Sorry. Okay. I know we can change it. I just. I also. I kind of wanted to bring it up to everyone else too. Like, is that okay, should we do that? It.

Matt: I. I think what I'm seeing here, when I look at the existing website, there's a lot of pictures that are, like, into the background with these colors, and I'm wondering if that's maybe impacting your perception there.

Chris LaFay: I mean, I didn't think there's a lot of. So, like, for example, this. Yeah, it's probably that dark navy color, but it's only at about 70. If I had to guess, I think.

Matt: The driver of the difference that you're seeing. Aaron.

Chris LaFay: Yeah, that would be my assumption as well, too. Like, because this blue also feels different. Actually, I think we pulled the call. There was a branding document that you sent over.

Erin Dyer: Yeah, yeah, that's.

Chris LaFay: That. That's actually what we pulled it from. I apologize. I didn't pull. We didn't pull from the site. We pulled it from that branding doc.

Erin Dyer: Go into that later. I just. It was curiosity on my part more.

Chris LaFay: Than anything else because, like, the coastal color here, this is definitely a different blue tint. Yeah. But if you go over Here to coastal. No, actually, no, we. We actually made this recommendation. I apologize. Never mind. Like, that is definitely a different blue. Like, absolutely 100. That's different. This would be my recommendation because one of the fun. I'm gonna go back over here to share Figma. One of the thoughts and one things we talked about over the last couple. Of weeks is that each of the. Collections, whether we want to call them. Collections or these buckets for, like, the. The customer type that is going to be on them, the idea of making them feel slightly different is obviously the texture that we've talked about a lot, as well as what do we want. That page's primary background color to be? So in this case, kind of the coastal waterways areas. This, like, off green color, bluish green color. Now would be a good time to. Think about for each of these. Let me go back to my. Go back to the site map. Each of these sections here. So Backyard, Dock, Porch, Historic, Custom, Specialty. Which of the colors in your palette do you want to be that primary color for these? So that there is that slight visual. Difference between each of them to make them feel like they're on a slightly different page. Not gonna. It's not gonna be an overhaul by any stretch of the imagination. Just those background colors will be consistent across the board. So that would be. My suggestion is thinking about the site map over the next week or two. Which of those colors in the palette do you want to denote? Backyard, Waterfront, Historic, Custom.

Erin Dyer: Can I share something with you real quick? Can I share something real quick? Yeah, I share this again.

Chris LaFay: Oh, share screen. I thought you meant, like, we were. Going to talk about something. I was like, I'm. I'm ready. I'm listening. I'm good. Let's go. Talk to me.

Erin Dyer: What is it?

Chris LaFay: But, yeah, taking sure you went ahead and canceled mine.

Erin Dyer: All right, where is my. I don't know if it'll let me. Well, let me share canva on here. I don't know why it's not showing me that here. We'll do this. Okay. So this is just what I was thinking of. Can you guys see my canva?

Matt Nelson: Yeah.

Erin Dyer: So when I originally redid this, you know, we had. Our primary colors were this blue and this blue. This is the colors that came from OG Lumber Rock. Right. So I tried to create a little bit of a kind of its own vibe. Right. Because the backyard was more outdoorsy and woodsy. Like, this to me, was very like, you know, our U.S. parks Department or REI, you know, the primary colors being this darker navy and then leaning into these accents a little bit. So for instance, Genesis got kind of this green treatment, and this was more of our call to action. And this was just kind of, you know, to put in places where you want to put a little of emphasis or just have a different, like, color to it. And then coastal, I kind of flip flopped it. So these were all kind of existing in the plane of, you know, lumber, rock. But coastal, I made this color, the primary color. And then these kind of the accents that just kind of denoted, okay, we're in a cooler color scheme. You know, we're. We're psychologically kind of pointing you in the. In the direction of the ocean. It's not. We're not in the woods anymore. We've like moved from that space. Not to say that's good or bad. It was just my original thought behind it. And then every time I did a new logo, like, you'll see the coastal logo leans into those two blues, right? Or all the accent blues. And then the Genesis kind of was the only one that kind of veered off into that green. And then when we get to Artisan, we had more of that navy with an orange punctuation. We don't have to continue that. It's just that's kind of the brand materials were kind of made in that direction. So I don't know if we want to honor that or. I want to do it the best way. Let me say that I want to do it the best way. Whatever you think.

Chris LaFay: This is my general, general thought here is each of the lines should have a dark color, a light color, an accent. That's not the call to action. And then the call to action across. All of them is the orange color. So that no matter what page you're on, you see that orange, you know that that is a button. It's a get in touch, it's a request, samples, etc. Yeah, those first three colors of dark,. Light and accent, those are the. Really, the only colors that you need. On a per line basis is for the website. Now you could expand that for print. And all the other kind of fun. Stuff, but in general, you need a dark background color that white text pops on well, a light background color that. Dark text pops on well. And then whatever that accent color is. Should hypothetically work on top of both the light and the dark.

Erin Dyer: Okay.

Chris LaFay: That's the, that's the mix.

Erin Dyer: Okay.

Chris LaFay: And if you have those, and they don't have to be wildly different, like your coastal could be like a slight, like take like kind of like that. Pale Blue of like, what the ocean looks like when you're kind of zoomed. Up in a thing. But the artisan could be the more navy blue with maybe like, the accent color of that being like a bright. Blue accent for like, you know, little tiny text, little headline, tiny text, and then orange pops on all of that. So you can actually play a lot with like, the subtle differences of blues into blue greens across the board, but really only having those three colors per line, that's going to give you that. Slight difference that you're looking for.

Erin Dyer: Okay.

Chris LaFay: Complicating it, I think.

Matt Nelson: This is. This is a. This is a. A bigger brand discussion, I think, and I think we're going to need a couple days to kind of sort through this.

Chris LaFay: That's fine.

Matt Nelson: Because we execute whether it's online or something as simple as a backdrop for. For a. A trade show. I think we need to be mindful of. Of this strategy. That's all. That's my. My, my thought here. But it is. I like the logic behind the light, the dark, and the accent and then the call to action, color itself. So, you know, I'm. I'm in agreement, but we just need to make sure that we understand the ramifications or the impact across all of our branding.

Chris LaFay: I also think, Aaron, that you have. It 85% of the way there. There's just.

Erin Dyer: There were.

Chris LaFay: There's six or seven colors inside each of them, and I think we just. Trimmed that down some.

Erin Dyer: Yeah. Yeah, totally. Yeah. I just. I just want to make sure that. And again, it may look different on my screen, too. Then it's looking on your screen. You know, with color, we find that all the time. I just wanted to bring it up. I know that we are, you know, on a tight timeline today, so what I'm taking from this is that I really have some action that needs to be taken over the next few days. And if you want to follow up at all, you know, in between now and when we meet again next week in regard to the sitemap or any, you know, thoughts on how we're going to lay this out, I'm happy to do that, and we'll be available.

Chris LaFay: I also have some drive time back and forth to Atlanta this week, so if you wanted to chat about anything, I could chat during one of those. Drives back and forth. So if you wanted a sounding board, that's also. That's also fine with me, too. So thank you.

Erin Dyer: Appreciate that.

Chris LaFay: Sounds good. Awesome. Anything else?

Erin Dyer: I have my marching orders. Wait, Sagan, I said I have my marching Orders.

Chris LaFay: Yes. And then we can go ahead now and start just to make sure we're all good. All of the layouts there all look good to you guys, right?

Matt: Yeah, I think that's the right way to go about it.

Chris LaFay: Awesome.

Erin Dyer: Perfect.

Chris LaFay: So we now have enough of what we need from a design perspective. We have our building block library built out now at this case, so we can go ahead and make adjustments to the existing block. So we already had in our disposal. Proposal from meeting number one, make some adjustments to those, plus go ahead and. Start working on the new ones that Claude designed over the last few weeks. And go ahead and get that library. Developed out over the next four weeks or so. And so really, the next four weeks, these meetings are going to be mostly. About content, site map structure, et cetera, et cetera.

Erin Dyer: So I'm famous for making wireframes for people. Like, that's my favorite thing to do is like, hey, look, I'm going to lay this all out for you. So. So if you send me the new problem one, I can kind of, you know, start building building blocks, you know, just images I can share and be like, hey, I like this image for this. Here's some information on content. I think that'll really help make it fast for you guys.

Chris LaFay: Yes, and. And dawn will send over once we get some of these more once we get the development started and we figure out exactly once we lock in that sitemap. This is because we have a laundry list of pages that the original idea. Was to basically just copy and paste them over. We now have more structured pages that we're doing that are going to take. A little more more time. So we basically need to figure out the three pieces that we're working with here from a scope perspective are how many pages are we going to be very intentional about. Now that number is increased, which is fine. How many pages are we going to. Be SEO conscious of? In general, all of them. But how much time are we going to spend on that and then the remainder, what pages are going to be. Copy and pasted over? As the plan was, that's kind of the three prong content discussion that needs. To happen so that we can make sure that we're all in alignment on this is what we're focusing on. And doing more QA on this is what we're not focusing as much on. And we're basically just copying. And so that's kind of the next. Bigger chunk that we'll have to figure. Out and so we can get development started. In the midst of having These other. Discussions, and once we lay those three things out, dawn has a plan of. Attack on how to then have you write content and give it to us. So that we can then import it as efficiently as possible for y'.

Erin Dyer: All.

Chris LaFay: So. Yeah, does that sound good?

Erin Dyer: Yeah. And actually I also met with the people who are doing the integration between our websites and HubSpot on Friday. I had a really good call with them. I have another hour call set up with them this week. FYI, Matt, we discovered we're gonna be working together a lot on figuring out the right pieces and parts and that is also going to impact the website tremendously. Right. So they need to know where things are going. They know that we're making a new website, that there's going to be calls to action, how we're going to, you know, bring things in HubSpot, how we're going to gather leads, how we're going to do the Google Ads. So just know that that's going to be another discussion coming.

Chris LaFay: In general, Most implementations of HubSpot for like small to medium sized businesses are very simple. What it typically, what most of it boils down to is we need the. Tracking code that we can just toss on every page.

Erin Dyer: Okay.

Chris LaFay: And then typically speaking, there's like two,. Maybe three contact forms.

Erin Dyer: Okay.

Chris LaFay: And that's. And they're all embedded. It's literally just copy and paste the script in and it's done. It's typically not much more than that. So as long as you know, and we have two of our primary calls. Action defined, which is one is request samples, the other is request a quote.

Erin Dyer: Right.

Chris LaFay: As long as those forms are built out and we have the embed codes for that. And then third, we have that tracking code, More than likely that's 95 of. The lift of integrating the two websites. So it's typically not that much.

Erin Dyer: Okay.

Chris LaFay: If there's other things that we should. Be aware of, definitely let us know. But that probably covers 90 to 95%. Of any HubSpot implementation that we do for clients.

Erin Dyer: Okay, that's good. That's good.

Matt Nelson: Yeah.

Chris LaFay: So that all sounds good. Any other questions or thoughts before we wrap up today?

Matt Nelson: Looks good.

Chris LaFay: Awesome.

Matt Nelson: Making progress?

Chris LaFay: Yes, absolutely. Thank you guys very much. I appreciate it. And we'll chat next week. And Aaron, if you decide that you want to chat at some point this. Week, just hit me up and let me know.

Erin Dyer: Awesome. I was looking forward to seeing you in your orange shirt. I just realized it's orange every time, isn't it? Do you wear orange always?

Matt Nelson: Hey, that's called Action Color.

Erin Dyer: Call to action Color. He knows. He knows what's up, right?

Chris LaFay: Exactly. I decided it was just easier to not have to think about how am I going to of not blend into my background every time. And then when I do, when I. Go out and do like events and stuff like that, I always wear it. Primarily because I hate introducing myself to somebody that I don't know. But if they recognize me, they'll come. Up and say hello to me because. I've said, hey, you're Aaron, right? And then it's not been and then I have to go tuck my tail. And I hate that feeling.

Erin Dyer: Yeah, me too.

Chris LaFay: If I wear the same thing and. The image is in my email signature, it's on my LinkedIn, it's on the website. If you've heard from me, you will more than likely recognize me something. So that means people will say hello to me instead.

Erin Dyer: Yeah, that's some of the best branding I've ever seen.

Chris LaFay: I, I basically took my personality flaw and turned it into somebody else's problem. Like I don't want to say hello to you, but sure come up, like say hello to me. It also works out well when I host events and I, there's people attending that I don't know. If I'm out in the front, people are like, oh, you're Chris, right? Are you the, the guy that's doing the topgolf thing? Yes, I am. And now I don't have to guess either.

Erin Dyer: So very smart, very sad.

Chris LaFay: Give myself a crutch. Instead of improve my mental awareness and my, my ability to memorize names and faces, just put a little crutch next to me and call it branding. I'll take it.

Matt Nelson: There you go.

Chris LaFay: Oh, man, you guys. Well, I hope you guys have a wonderful rest of the afternoon. We'll get Dev start started. Aaron will look for you to get some of the sitemap stuff rolling and you have any questions, let us know.

Erin Dyer: That's good. Thank you.

Chris LaFay: Take care, guys. Yes,.