ASP Global - Current

Hi, good morning. Did y' all have a. Do you have an exciting weekend? Parker? Wow, that sounds extraordinarily stressful and tiring and exhausting. What did we do? Went to a concert on Saturday and also played some DND on Saturday. So it was a very relaxing weekend, but in a very different way. Now. Do you live on a lake? Very nice. That's awesome. Well, we'll. Not. So the initial landing page concept, that's all simple and straightforward. So if there is anything this, the. The sample page that you sent is about brushes and tool usage and things like that. So if there's any particular. Whatever the topic is going to be about, if you can provide some specifics there, you can do that in email as well. That's perfectly fine. We can go ahead and build out a landing page structure for that. Put some assumed content inside of there. We're not going to know all the technicalities unless you send it over and then you can just go back and then just rather than having to create it from scratch, you can then just go and edit it as you need to and then duplicate that for any future one off courses. In terms of the. The next phase to that, it depends on how legalistic you have to be about it or how, how legal you have to be about these ceus. My, my thought, my initial thought when you say all this for like the video series and stuff like that is to do something like a. Where people have to log in and then they have to like. It's almost like a, like a course effectively. So it's like you go watch this. You can't push the next button until that video has been completely watched. Now is there some development stuff that we could do that basically would say that next button is not available until the video is actually done? Yes. On the simple version, could we technically build a landing page that has six YouTube videos on it? Yes, we could. It just. Requirements you have to go. What requirements? You have to be able to safely give out those credits, get reprimanded for it. Well, the, the secondary. So you kind of have. You have three levels. One is you build a landing page for signups. Two is you build basically the same landing page with YouTube embeds on it and you trust that people actually went through all of them. Option three is an actual signup process with technology to make sure that they actually watch everything. Technically speaking, options one and two are the same. They're just build a page and toss some videos onto it. Doesn't really matter. Don, I saw that you raised. That so, yes, so the way that I would. Yes, so the way that I would recommend doing this, because I don't want to balancing what's in scope for right now versus what could. What it could be later. The way that that would be in scope for right now would be is if we basically built you a page as private, not. I shouldn't say private, that the URL is not in the navigation bar anywhere. It had the videos. And at the bottom there was a basic web form like a Gravity flex, something on WordPress, basically to where people could type in their email address once it's. Once they're done. And basically whatever you want that email, that. That response email to say, just think of it like a contact form submission at the end of the day, so the email that gets sent to them, and then there would be an admin notice to you saying, you know, Joe Bob finished the course. Whatever you want that email to say would just be the contents. Sorry, let me back up. Whatever you want the certificate to say would just be the contents of that email that gets sent over to them. It's very low tech, but it's something that you guys could very much like rinse and repeat, copy and paste with very minimal work. So whether that's. That y' all do in house or whether Mickey's crew over at Green Melon does that for you, that's all stuff that would fall under that. That kind of, kind of copy paste, content management bucket sort of thing. If we wanted to go the route of like an actual PDF and stuff like that, that definitely gets. That definitely gets farther out of scope than we're. And. Yeah, correct. Yes. Okay, awesome. Perfect. It. Yeah, that's fine. No, I think that's. That's fine. I just tossed the. Toss the, the sample page into that as well too, that Parker sent over for reference. It. Yeah. Yes. Like, yeah, very much so. And then if you find out that the only reason I would recommend otherwise is if there were specific individual products that were the primary reason why people were coming to the site. So if you said, you know, 80% of our sales is this one product, then I would recommend against that because then you're kind of creating multiple clicks to get to the main thing. Like, for example, like with me, all we do is web design development. Now for a while we did other marketing related services, but if you wanted to get web design development, that was the first thing that you could click on on our site. And then later there were other. But you know, down below, farther down the page, there were other like you know, PPC management and branding and messaging and things like that that you could dive into. But web was the number one thing and that was easiest. So given that that's not the case for y', all putting the primary buckets there and letting people then drill in, even though that's one extra click, it's not going to really matter too much. So. And these are all things that you test. So like you know, if there's a, if you're about to, when you get the, when you do the pillow stuff later, perhaps you replace, you know, the, the, the one of the call to action sections on the homepage that has all the different sections. Maybe you demote that a little bit and you promote the pillow as the thing and just see what happens. And then if that doesn't help and doesn't work, then great, you just add the pillow in the line of products basically. So like it's all just a big, it's all just one big test at the end of the day. So. You don't have a lot of metrics right now. Like. It, Hey, third time's the charm. It's 9am on a Monday. Come on. What? Also from a, from a general stats perspective, you have a single page website right now. So you don't have any sub pages to showcase. Like literally the only thing you can showcase is time one page. And the thing is given you have a one page website, your bounce rate of people who go hit the website and then leave immediately after and it's going to be 100% because there's nowhere for even if they bounce over to the, the APS site technique. From an analytics perspective that's a bounce because they're going from your domain to a separate domain name. So there's not, I'm not trying to paint this like overly negative picture. There's just not, there's not going to be anything to really showcase. So. You could actually, you could actually there. I'm not a Google, I'm not a Google Analytics 4 expert. I used to know a lot more about the, the previous version but then when they released GA or it basically became its own programming language at this point. And so there are, there should be ways to see where traffic got the word to key in on is referred from. And so a lot of times you can tell like especially like with social media and stuff like that, you know this set of page views was referred From Facebook or LinkedIn or Twitter or whatever it, whatever it is. And so that should also account for other domain names as well, like Don was talking about, but referred by or referred from is probably the words you're looking to focus on. Not too much of a help there. I do apologize about that. Also. What? Go ahead. Sorry. It. I have not. I've never heard of this movie and it got really good reviews on Rotten Tomatoes. Holy crap. It's actually in theaters right now. Interesting. Oh, nice. That's the other thing we did. Went to go see Hail Mary. Interesting. Wow. This is actually a really simple website. Holy crap. Like the Pixar site. It's just a couple of blocks of text and that's it. Really interesting. I learned something new today. Yeah, it's not super. It's not super put together at the moment. Yeah, that's. I'm gonna. I'm going out of town Wednesday through Sunday. So my goal is to get it to. It might not be 100 done with development, but it should. There should be a lot of stuff there. So. Yeah. Yes. Like I said last week, y' all wanted to move fast and y' all are actually moving fast, which actually allows us to move fast and not drag you behind. So we. I have done many a project where we're like, we want to move fast and then it doesn't. And so thank you for being one of the first people in my 20 year career where it's like, we want to finish a project quickly and you actually do. So words and actions combined together. So much appreciated. Awesome. Much appreciated. Catch you later. Bye.