Chris & Nathan | Content Overview (Publicom Website — Final Review Prep)

Chris LaFay: It.

Nathan Ross: Hey, Chris.

Chris LaFay: Good afternoon. How's your week been starting off for you?

Nathan Ross: Oh my God, so busy and just trying to get everything out of the way to go on vacation next week or on Friday actually.

Chris LaFay: Oh, that's right. Because we put this meeting right between when I got back and then you left every. I forgot about that, huh?

Nathan Ross: Yes.

Chris LaFay: Good.

Nathan Ross: Yeah, so I was just. Yeah, I was just going over your email. Looks like you knocked out most of the notes. Yeah, yeah, I'm aware on the copy that's missing. I'm gonna try and hit that on Friday while I'm in the car and get the rest of that done. It's just, it's. It's one of those things that like, I have to be right in the, in the right head space to do it and I have not been in the headspace to do it for a couple weeks.

Chris LaFay: I, I totally get it. And are you good with just submitting that content in the same way that you have been? Just use the tool, type in the text for those sections, push submit. Does that work for you? Fantastic.

Nathan Ross: That's what's best for you.

Chris LaFay: That also. Yeah, that works out great for me. I did a twice over. I did some of the edits. I did a lot of the edits yesterday and then I kind of did a little once over them again today as I was writing up the email. So I feel pretty good about everything. I'm sure something got missed just because human nature is human nature. But I think, I think we're, I think we're pretty. Not to oversimplify things, but I think we're in a good spot. Once those pages of content get done, we just. Your website live for survive.

Nathan Ross: Yeah, that's, that's great. That's exciting. I was just looking at, were you, were you able to get those, those blocks fixed for mobile? I was just about to do that. Oh yeah.

Chris LaFay: Now it might not be. It might be cached on yours, but I did test it in a couple of different ways and they were fixed. Yeah, it's fantastic. So the only, the biggest thing, the biggest question you were talking about, equipment, tech specs, that was all just scraped data. Now AI scraped that data for me. I gave it, you know, the brochures and also the websites and stuff like that and it created those obviously scraping tools and AI can lie and put things in there that are not real. I did not do a one to one comparison on every single one of those. So if they are all real, great. Fantastic. If everything is made up and the points don't matter, like whose line is it anyway? We can also just delete them if they're all fake and bad. That's a very easy. Like, if you realize like all of those are not right and you just don't want them, we can just push delete. So.

Nathan Ross: Okay, yeah, I do need the specs there. I mean, I guess I don't because they're in the brochure, but I'll check and make sure they're right.

Chris LaFay: You just don't might. I am a fan of having for PDFs that are not updated on a regular basis. I like having all of the data on the site so that you don't have to click and download and then read a new newly, different, a differently formatted thing than what you're used to. Yeah, the data is there. It should just be there. Okay, so that's my user experience opinion on the matter. So I realized you probably had a chance to go through everything in the last two hours, but did you have any other questions at the moment?

Nathan Ross: Let's see. Did you. I sent you that logo set. Did you get that? Did you mention that in your.

Chris LaFay: The logo said. Hold on, let me see here.

Nathan Ross: I emailed it.

Chris LaFay: Oh, no. Okay. So. Yeah. Did I get it? Yes, I did. I did not. I did not comprehend it. So these are the logos that'll go at the bottom of the.

Nathan Ross: Yes. And then I also was wondering the best way to just put a comprehensive list of. Because that was something that my dad, you know, the founder of the company, wanted to include, was a comprehensive list text of all the clients. So I didn't know the best way to do that. I think it's probably fine with just the logos because it's a quick glance thing, but it would also be good to have SEOC that you know, where those names are associated with the site. So I didn't know the best way to include that list. And I think I attached the Excel file.

Chris LaFay: I did see that. I did actually, I did think about that. Let me. Hold on, let me pull something up really quick. If my, my Internet decides it wants to work today, it might or may not. There we go. Now it's back.

Nathan Ross: Don't need Internet, right? Exactly.

Chris LaFay: Who needs. Who needs this grab? Who needs this stuff? It feels really like I've had a lot of issues with Google, like Google Meet and stuff recently. And it's mostly just my computer. I know it's my computer. My computer's fine. I just know I'm putting my computer through a lot of stress at the moment and doing a lot of stuff. And it just feels weird being the web guy. And then every so often your video conferencing tool just crashes. I'm like, it's not a website problem, it's a hardware computer problem. It's not. These two things are very different from one another, I promise. Yeah, but with all that being said, there's not really a good way to just list a wall of text.

Nathan Ross: Right.

Chris LaFay: I was like, one of the things I was thinking is we could divide it up on a per industry basis. So like for fitness centers, for education, for whatever the other ones are and have the industry pulled up at the moment. But the pages are already kind of long. Not like in a bad way, but they're like the, they're the right length. Like, I don't want to add another. I don't want to really want to add another block.

Nathan Ross: Right.

Chris LaFay: That just says here's some clients that we've done work for. Now, on the flip side of that, what I would be a larger proponent of is if on the industry, individual industry Pages, we showcase 3 to 6 logos of clients within that industry that I could get on board with.

Nathan Ross: Okay.

Chris LaFay: So that way it's, it's specific. But the thing is, I haven't done a one to one comparison here of logos that were in the Dropbox versus the laundry list of texts that you gave. Obviously there are more listed out names than there are logos in the Dropbox.

Nathan Ross: Right.

Chris LaFay: Are there enough logos to put on each of the industry?

Nathan Ross: I think probably. And, and we could actually, you could lose the blocks on the industry pages that have 50 years, 5,000 plus people check their BP every day, 48 hours. Because that's already on the main page, on the about page. So we could replace that with the logos. I can make a note of that right now.

Chris LaFay: Okay, great. That sounds fantastic. Let's do, let's do that then. Okay. And then I have the drop. I just, just downloaded the Dropbox of that and here's the Excel list. Okay. Actually they're both in the, they're both in the same email. What I will do is I will have my scraping tool take the Excel document because it has it divided up by industry, and then the logo files and combine the two and basically say, what logos do we have on a per industry basis? And then put those blocks on their associated pages. So. And if there's any that looks sparse, I will let you know.

Nathan Ross: Did that just come through to you? I just made the note and I got an error. And the error Went away before I could read it to you.

Chris LaFay: Let's see. By the way, has leaving feedback in this been simple for you? Yeah, fantastic. Love it. I do not see it. And normally it's pretty instantaneous.

Nathan Ross: Oh, okay.

Chris LaFay: Hey, maybe the Internet's not working for you now.

Nathan Ross: That would be happening. It's not unheard of. It happened the other day. I had to restart everything. It's like. It's like. It's like rebooting Jurassic park when you have to do that.

Chris LaFay: Such a really good metaphor. That's what I feel like whenever I have to actually have to like turn my computers off and get. Even though it literally takes less than two minutes, it feels so draining. Even though it does not say like, computers boot up like this now. It's like you push the button. Like, I remember when you saw like the Ms. DOS screen pop up for a second, then the Windows load screen and you waited for it to actually go. Yeah, you just push the power button logo for two seconds. Login screen.

Nathan Ross: Well, I have to. I have to shut down multiple servers. I have to shut down a router. I have to shut down multiple like onts and gateways and pieces of routing equipment and all the. All the client computers. So if I have to do like a full everything restart, it can take 15 minutes.

Chris LaFay: That's nuts. That's. That's nuts.

Nathan Ross: Like our. Because everything, our phones, our security, our door access, our routing and our WI fi and networking all runs off the same equipment. So if one thing goes down and I'm not able to that that specific service, I gotta restart everything.

Chris LaFay: That. That makes perfect sense.

Nathan Ross: Oh, type this again and I'll copy and paste the text on to type it again. That's kind of inspired. Okay, let's see if this submitting feedback. Turning feedback submitted. It worked that time.

Chris LaFay: Okay, great. And voila. There it is.

Nathan Ross: Okay, I know you did not update the bottom picture. Did you get. I think I. Did you get a note on that? I thought I sent a note on that.

Chris LaFay: Which. Which bottom picture?

Nathan Ross: What's the bottom picture on most pages, it's like a woman with her mouth open.

Chris LaFay: Oh, oh, okay. So I swapped it. So I must not have read that correctly. I swapped it on the one. So on the homepage. Okay, go to the homepage. And that's the one, the one that you wanted to expand. Like it was a vertical image that you wanted to AI and which I expanded it. It was easy. The day and age that we live in to where it's like, I like this vertical photo. Make it horizontal. And the fact that we can just do that now is just stupid. I did not realize. And you probably put it in there. I just missed it. Of swapping that photo out across the board.

Nathan Ross: Yeah, that would make the most sense. I don't. I'm not. Because that's the way it was. Right. The woman with her mouth open was at the bottom of all the pages.

Chris LaFay: Yeah. It's not. It's not all of them but it's a lot of them.

Nathan Ross: Whichever ones have the image. And it doesn't have to be like it looks great horizontally on the main page. It. It doesn't have to be that.

Chris LaFay: That high.

Nathan Ross: You know what I mean? Like so on some of the other pages it's not that vertically tall. So if you want to compress it and just get them from like get like from the left dude's elbow up and the right chick's shoulder up, that would be totally fine.

Chris LaFay: I'm putting a ticket in for this right now actually so that I remember it. So don't you have to worry about it. On the home page there's this pre footer vent uses it.

Nathan Ross: Yeah, this is all getting very close. This is great. Everybody is very impressed so far that I've shown this too.

Chris LaFay: Okay, there we go. Assignee. There we go.

Nathan Ross: Did you get my note about the form, the contact form where the emails need to go based on the subject?

Chris LaFay: Yes, that's all done. I didn't realize that you could actually filter it by a drop down menu but we can. There are four different stuttering starting over. There are four different administrative notifications going out now based on the subject line.

Nathan Ross: So.

Chris LaFay: Okay, that is in there. So the note about that pre footer section, I have a note to change that across the board. And then you sent in the note about the Excel spreadsheet with the logos and then we'll put logo, little logo sets on all the different industry pages in the same location.

Nathan Ross: Cool.

Chris LaFay: Awesome. That sounds good. So those two things plus content for the different industry pages and then we'll be able to launch and be good to go.

Nathan Ross: Awesome. Yeah. One more change I'm going to make is on the about publicom page at the very top I'm going to give. I'm going to give you an image to put behind the about publicom like you have on some of the other pages. Or, or we could put it below that blue block above the R company. Whatever looks best. I just want to give some sort of imagery to impart like a feeling of like big city corporation Got you.

Chris LaFay: So my recommendation. So that, that header. That header section is very, very thin. It's not going to show much of anything there. Could we make the. Our company block. Could we just transition that to a two column block where we have an image on the left and all that content on the right hand side?

Nathan Ross: Yeah.

Chris LaFay: That way the image is more of a square and you see more of it and then the contents on the other side.

Nathan Ross: That would be. Yep, that'd be great. We can do that.

Chris LaFay: That sounds good. Did you submit that already or.

Nathan Ross: No, no, no. I need to find the picture and decide whether I want it to be actually the city that it is in or a different city. Because Roanoke, Virginia is not a big city. The downtown. The downtown is only like. Like eight square blocks. So.

Chris LaFay: Yes. Okay, let's see. I'm gonna go ahead and put. So I'm gonna go ahead and load up this with a crappy and intentionally crappy image. There we go. Save.

Nathan Ross: There's a decent one.

Chris LaFay: I thought you said that's a decent one. I'm like this literally, the image that I'm deleting across the. They use the picture of the one with her mouth open.

Nathan Ross: No, here, I'll shoot. Well, I'll shoot you one as soon as you put that up. I just found one that looks pretty good, at least for now. And I made a lot of this too. I may tweak later after we go.

Chris LaFay: Live, which is fine. If you refresh the about us. If you refresh the about page. The two column block is.

Nathan Ross: Oh, God, it's the mouth open woman again.

Chris LaFay: I know, exactly. It makes you want to switch it, right? It's very obvious.

Nathan Ross: Terrible. I'm sure she has a name, but.

Chris LaFay: I'm sure she's a wonderful human.

Nathan Ross: Yes.

Chris LaFay: Cool.

Nathan Ross: So I have the 123rf ID here. Place with. And then.

Chris LaFay: Cool.

Nathan Ross: I think we're. We're pretty good then. I just sent that to you.

Chris LaFay: Lovely. That sounds great. All right, that'll all get done. Will the industry pages. Yes, This goes here, please. Thank you. All right. And that's odd. Sorry, I noticed something you need to save really quick in a different way. Okay. Awesome. There you go. That's all. That's all put together. Delightful. So in terms of schedule, let's see here. You are out of town next week.

Nathan Ross: And I'll be back the week after that.

Chris LaFay: Okay. Are you envisioning having the content for these industry pages done by the time you get back home?

Nathan Ross: Yes.

Chris LaFay: Is that what you're wanting to do?

Nathan Ross: That's the goal. So if you wanted to do a final call like the week of the 13th, later in the week, like the 15th and the 16th, that would be ideal. Otherwise we can push it out to the, to the end of July.

Chris LaFay: No, that should be fine. Let's see, let's see, let's see, let's see. I. Yeah, we're doing that on. Let me get rid of this. That was stupid. Can you do Monday the 13th? I realize it's not later in the week. I understand that, but could you do Monday the 13th at 2:30?

Nathan Ross: Oh, Monday is going to be. I'm going to be so ragged because I will have just gotten back.

Chris LaFay: Oh, okay, wait, hold on. Okay, I'm sorry, I'm doing mental math wrong. Sorry. Okay, so that's right. I had an extra week buffered in there. Would Wednesday afternoon work for you then?

Nathan Ross: Yeah, that would be better.

Chris LaFay: Okay, let's do that. 2:30. Yeah, I'm just gonna make it for 30 minutes just because we're not gonna have much to cover website approval.

Nathan Ross: And then what do you want to do? You want me to like, give you access to the old one and one DNS records or what's the best way when we get to that point?

Chris LaFay: You're hosted on Flywheel, right?

Nathan Ross: We will be hosted on Flywheel.

Chris LaFay: You will be. That's right. That's what it is. Because we have to create the new site, the whole nine yards. Okay, so how comfortable are you with updating DNS records?

Nathan Ross: I mean, I know how to do it if, if you can give me, if you can tell me what needs to change. It's one of those things that I do like once every three years. So I'm.

Chris LaFay: I feel that what would probably make the most sense is.

Nathan Ross: We could do a screen share.

Chris LaFay: Let me also. This is going to sound like a really blunt and dumb question. How vitally important is it for you if there's some downtime on your website? I'm not talking about days and weeks. That's not what I'm suggesting. I'm just talking about like, is this like one of those things where it has to be done within like a five minute window or else people are going to be sad?

Nathan Ross: No, as long as the site's not down for more than like an hour.

Chris LaFay: Yeah. Okay, perfect. And 90% of the time that is all very much well and true. There are a couple of caveats that when you change DNS records, they take a long time to like propagate throughout the Internet. I can count on my hand the number of times that that's happened. One time it happened recently, but that was a hosting service problem, not a DNS problem. So I would say. I don't want to necessarily. We could. We could take it live. Oh, that's right. We wanted that. We want Flywheel. Flywheel has that migration assistance. So on Wednesday the 15th, let's add the new site to your Flywheel account and get their migration assistance thing moving so that they can then take the website from my hosting account into yours. That will just. It might take them a couple of days to do it, but that way it'll be done correctly the first time. Because there's a lot of weird things that happen when you migrate code from one to the other. And rather than pulling my hair out trying to figure out what the little things are missing, we can let them pull their hair out. So we'll let them copy the website over to their server. Then once we get the green light from them that the site is ready to go that following week, the week of the 20th, we can then put it live. I will be out some that week, Wednesday through Saturday. So we will probably want to hopefully do that on Monday. On Monday the 20th. Okay. So then in case anything goes wrong, Monday is there and open and ready Tuesday, we can make sure that everything is still good, and then they'll be fine at that point. Okay. That sound good to you?

Nathan Ross: Yep.

Chris LaFay: Monday the 20th. Let's go ahead and get something on the calendar. Does 11:30am work for you on the 20th to do a DNS swap over?

Nathan Ross: I generally don't do stuff on Monday, but if we need to, I can.

Chris LaFay: We can do it on Tuesday just with the knowledge that I will not be around Wednesday through Saturday. Now, does. Does do things randomly break a day later that doesn't happen.

Nathan Ross: So we can do that? Yeah, we can do it Tuesday.

Chris LaFay: I have no problem with doing it Tuesday.

Nathan Ross: We'll just say Monday to be safe, I guess.

Chris LaFay: Okay.

Nathan Ross: Can we do it? Can we do it later on Monday, though?

Chris LaFay: You want to do two?

Nathan Ross: Yeah.

Chris LaFay: Okay. I'm gonna block an hour off for that one. And Chris, now this is all granted, like that Flywheel migrates. Like when we meet on that Wednesday and we start the Flywheel process that they get their crap done in three days. So I assume they do this a lot. I'm not too terribly concerned, but as long as. Cool. Excuse me. Got the hiccups. Mark that and let me edit this website approval. I'm going to edit the description of the one I just sent you. Website approval. And. There we go. All right, so there we go. We have both of our events over the next couple weeks set up. I'll get all the content moved over. I just wrote Keith. I'm sorry. I apologize. Not Chris and Keith. It's Chris and Nathan. I literally. I just got off the phone with a Keith. And so it was very kind. I've been confused. Freak. I did it. I did it. I did it both times. I did it both times, man. I promise. I'm not.

Nathan Ross: Sounds like you might need as much sleep more than I do.

Chris LaFay: Good night, man. Okay, the meeting invites have your actual honest to God name in it.

Nathan Ross: Now.

Chris LaFay: I did not send it to a person named Keith. I did send it to you. They just had the wrong first names in there. Good grief. Okay, awesome. Next week, when you are done writing content and you've put all that stuff into the system, just shoot me an email like you have in the past saying, hey, it's all there for you, and I can get that process rolling. So.

Nathan Ross: Okay.

Chris LaFay: That sound good?

Nathan Ross: Yep, all good.

Chris LaFay: Any other questions before we wrap up today?

Nathan Ross: Nope, that's it. Thank you for your help and I'll be in touch.

Chris LaFay: Sounds like a plan, sir. Have a good rest of the day. Enjoy your vacation.

Nathan Ross: Thank you. Bye.