Andy Milligan - 1:1

Andy Milligan: Hey, what's up, buddy? How are you?

Chris LaFay: Hold on. Do this one and this one during it. Right now, it's not a. I need to figure out how to use my laptop as, like, my main machine now that I have it. I need to get, like, a docking station, all that kind of fun stuff. So I do all my work here and I do my meetings here. I need to figure out how I want to use my two computers in conjunction with one another and not die. So how are you? Are you in your house? Is this.

Andy Milligan: Is this.

Chris LaFay: Is this house, Andy?

Andy Milligan: Yeah, this is. It's a work in progress, but we are here. Yeah.

Chris LaFay: Who's we?

Andy Milligan: One. Yeah, it's been. There's a lot of. A lot of stuff we got to do, but it was good. We got some stuff done this weekend. I'm doing a lot of digging around the outside do. Funnel. Funnel away from the foundation. It's in a little bit of a hole.

Chris LaFay: Yeah.

Andy Milligan: Mode. I have an electrician and a plumber coming in this week. We fixed the gutters and the downspouting, so I had to run, like, some plastic tubing away from the foundation.

Chris LaFay: Oh, dang. Did you take all this into account when you're talking about small price of the site, not the site. Did you. When you were. Did you take all of these things into account when you bought the house?

Andy Milligan: Yeah, that's why we. That's why we got it for 200,000 four bed, two bath. It won't be. It won't be too much more. Also do the. The fours and then the. The paint. Then it'll be ready to. To post online and get some tenants on here and then have them fill up the. The downstairs bedrooms.

Chris LaFay: So just FYI, you're very laggy at the moment. It doesn't matter to me. I can. I don't feel. I don't feel bad talking over you, but I don't know what your. I don't know what your setup is right now, but if you do client calls, just be aware of your. Like, I've. I've started talking, and then you've actually launched into a new sentence, like, at an odd time. Not because you're rude, just because of a lag. So just keep that in mind if you're doing client calls in this way later.

Andy Milligan: Sorry about that. I. I don't. I don't know what the. I have the wife thing. I'm not sure what the issue is, so I'm sorry about that.

Chris LaFay: The joy of homeownership, man. You just. You have to learn the nuances of the house. You got to figure out where's the best spot to put my stuff. What kind of Internet did you get? Like, what was the, like what, what company? And then what was the, like, what was the package?

Andy Milligan: It's T Mobile. And I called six different providers and I started comparing quotes and all of these going like, they're just like terrible sales people. Like, I, I literally, I, I, the first person I called was Spectrum. I don't know, I told you this already, but the first person I called was Spectrum. And they were $80 a month for, they all promised like 100% broadband, whatever, no downtime, perfect for multiple devices, whatever. And they were $80 a month for the first year and then $110 for three years after that with the contract. And I was like, all right. And then I called and then I told them I had a rate from T mobile that was 45amonth flat for five years with no contract. And then they immediately said, oh yeah, we can, we can do 50amonth for the first three years and then, then, then we'll go up to 110. It's like instantly like, yeah, like no, nothing else changed. So I ended up going with T Mobile and there's no like lock in. So if it ends up being bad I could just buy another one or go somewhere else. But yes, T Mobile and it's supposed to be 4G, supposed to be 400 megabits, but they all, they all say, they all say up to 400, 400 some, I don't know, bad.

Chris LaFay: We have gigabit Internet. So what you see and what you have seen is gigabit. I don't know anybody that has actually used T Mobile's WI fi. Like they're like home Internet thing. I have personally not had good experiences with T Mobile in general, but that was, I do know people that have had good phones, like cell service stuff with them. Like, I literally, my house is in a very dead, dead, dead, dead zone. Like I switched to T Mobile and was like, I literally could not make phone calls. If I were to step outside into the middle of the street that I live on, I could make phone calls, but I could not do it at my house. And so that is something to be aware of. Like, you're basically, your Internet is all over the air. There is no wired connection. And so depending on where your house is and how the cell towers overlap and also how busy the cell towers get, your Internet could be hit with that. So yeah, that's the Nice thing about having something wired in is that for the most part, it's all about your usage and nobody else's. So. Have you ran a speed test?

Andy Milligan: I have not. No. It's a good. It's a good.

Chris LaFay: You should go.

Andy Milligan: Is there a website you can do that on?

Chris LaFay: Open. Open up a new tab and go to speedtest.net. Because the quality of your video and the lag of your video tells me that you're not getting 400 megs, which is fine. I understand that it's up too.

Andy Milligan: But.

Chris LaFay: This doesn't. To give you an idea, I pay 100 bucks a month for my Internet and I get just Internet.

Andy Milligan: All right? I'm running the test now. That's why I. I watched the video. I think it was a Marquez Brownley video where he said anytime a company and they're talking about pro specs on like new. New iPhones, androids, things like that. Anytime you use the word up to. You can say anything, you know, like, yeah, technically, up to. Technically I can run up to four minutes a mile, but I just can't hold that for the whole mile, you know, because it's like.

Chris LaFay: Yeah. Huh.

Andy Milligan: It says download 616, 48 and upload 116. Yeah,.

Chris LaFay: Because that. That's like. That's a great speed. That's a fantastic speed to get. But your video quality does not showcase that.

Andy Milligan: There's also an upload speed and that's 45.

Chris LaFay: Upload's always going to be lower, like drastically lower. You're not. You're not. You don't get a giga. You don't get a gigabit up. It's. They always. They always showcase down download speed.

Andy Milligan: Okay, So I don't know.

Chris LaFay: Interesting.

Andy Milligan: I'll keep testing it. I know. Dude, tell me about your week. Last week it looked insane. Like you watched four sites in one week.

Chris LaFay: Search I showed you. Hold on one second. Not to.

Andy Milligan: It's just for sp. Hey, nice shirt. Hey.

Chris LaFay: Yeah, I slept in it last night. Actually, I sleep in it about once a week for the most part. I'm glad that you brought me a large. Like a very large shirt. I needed. I actually legitimately needed more sleep shirts.

Andy Milligan: It's. It's a smaller bar.

Chris LaFay: Say again? It's.

Andy Milligan: It's a smaller large. Because it's really fits me too.

Chris LaFay: Yeah.

Andy Milligan: So.

Chris LaFay: Last week, did you. Okay, first off, did you see the graphic that I sent you on Sunday night? The pool graphic?

Andy Milligan: Yeah, I. 1.

Chris LaFay: I have never wanted to throw somebody out of a building more than I Did that night I, we. This dude Approved his website 100 and I took it live. And he's sending me emails at 10 o'clock@ night saying, the website that you created for me is not converting against all my ads. I need you to swap in the hero image and I need it to be this. I want it to be exactly the way I designed it. His website doesn't look like this, mind you. Like, it's not his style.

Andy Milligan: Exactly. He's all the exact way that I designed this. Yeah, because he designed this photo. 100.

Chris LaFay: Yeah, 100%. And so I was like, hey, we. I can't do that. Like, I can't this. I was like, I can attempt to recreate it, but I can't. I can't use the image. Like you can't just plop an image. Because he was like, he sent me the image and was like, can you just put one of the like call to action buttons right below the little pods? I'm like, that's not how websites work. You can't. You have to program every, like, every time the browser resizes, that image resizes and it's at a different coordinate. You can't do that. He's like, I don't understand. I want it exactly the way that I have it here. No changes. And I'm like, and this is all happening at like 10 o' clock at night. And he wanted a phone call. He called me at 10:30pm Say what,.

Andy Milligan: What website is it?

Chris LaFay: I'm gonna. It's spelled weird, so I'm gonna, I'm just gonna text it to you. The site, the whole site in and of itself does not actually look terrible. And so it's a, it's a. They have a. They do pool safe defenses. All that Jazz and WordPress engine, screw that was one that WordPress engine screwed up. They have this new txt record that you have to add to the DNS to verify the domain name. But we moved the DNS from one location to another. And so they saw all the A records and the C name records, but they didn't see the text record. And so his website was down last Thursday for like five hours before I pointed it back to the old website. And so he's already losing his mind. You know, with some rains it pours like that's this dude, like everything that went wrong could have went wrong.

Andy Milligan: Does he pay well though?

Chris LaFay: No.

Andy Milligan: Oh man.

Chris LaFay: Yeah. So I'm sure I will have an email from him today requesting a phone call to do more stuff. And I'm like, no, I don't really want to. I have. Say what.

Andy Milligan: The faces of the people on the.

Chris LaFay: Oh, wait, are they, are they bad? I didn't know that. Wait, are they actually bad?

Andy Milligan: I just zoomed in on it. They've. They've got some, some. They've got a little dysphormy. It's not, it's not terribly noticeable.

Chris LaFay: Oh, I see. The woman's face is a little. I see that now. Interesting.

Andy Milligan: Unless. Unless he says anything. I'll change it.

Chris LaFay: Oh, no, I'm not touching it. I'm not touching at all. I am not. Like, it's not a bad looking website. It really isn't at all.

Andy Milligan: Especially I saw a LinkedIn post of a a from a web designer, his client. Basically it was an email from his client as a screenshot. He said, hey, I ran our website URL through quad and there's a ton of issues on this. We need to have a call. And I was like, oh my God, if this is something that starts happening, then you know, I'm gonna have to put a.

Chris LaFay: Everybody's an expert now. It's a wonderful thing.

Andy Milligan: Y. Y.

Chris LaFay: So that was the majority of my stress last week, but it is what it is. It's fine. I survived. And then next week I'm going. Actually, speaking of next week, I will be at the beach next week. So I am going to go ahead and preemptively decline. The 15th.

Andy Milligan: That works.

Chris LaFay: Trying to get better about declining meetings. So what's up with you, man?

Andy Milligan: No, tell me more about some of the sites you launched last week. You had that one and you had mini app and you have like two other ones too.

Chris LaFay: Yeah, there's a, there's an app that we, we have a client named Witson. They do event production and I've been working with them for like 12 or 13 years. And IHG like the big hotel group, we have this little mini app that we built for them. I kid you not. Like, actually we did. I built it for them back like 10 or 15 years ago. And every couple of years they come back with updates to it and this, that and the other. So we re. I actually, I took. All they had were design updates and I had an AI file. Like a. Sorry, like an Adobe Illustrator file. And I, I tried something new and I was like, hey, Claude, code. Here's the code repository, here's the AI file with design updates. Can you just push them together and just do them? And it did, and it did it really well. And so we of course had issues with them because they're. It's an email sending. It sends out emails to people and so we had to set updated email records and we sent them the wrong ones. So we had to get ihg, a big multi billion dollar company to change their DNS records twice in the span of three days because one of my guys accidentally copy and pasted missed a letter basically when he created the. When he created the new ones, he missed a letter, sent them all the DNS records with a missed letter. But you can't just edit it, you have to create a whole new one which creates all new DNS records, blah blah blah. But it's working. Yeah, it's going well. They're happy. So yippee. Kaye did that and then we had a. I had a launch of a. It was a site that I charged 17 grand for that needed to be done by June basically by June 1st. And I had two meetings with the woman. I had 48 emails sent, but two actual meetings. It was the best project I've ever had. Like they submitted their feedback using the tools. They were highly descriptive. I could use AI to actually go and grab all their updates and things actually apply it to the website. Like I didn't log my time but I probably spent less than, probably less than 50 hours on it. And if you take 17 grand and divided by 50 that's a 350 an hour effective rate. I'll take that all day, man. I'll do it all freaking day.

Andy Milligan: So it's amazing. And now website is out.

Chris LaFay: Also spelt kind of odd. Gonna text it to you. It's not, it's nothing super sexy. It's a Texas construction website. So that's live. Yeah. All that happened last week. I was wondering why I was so tired and stressed out. So when I wrote up, I wrote that, that multi pointed text to a couple of people. I copied and pasted and sent it to you and I realized like oh, maybe this is why I'm not getting a lot of sleep right now. Shocker. So I'm gonna, I'm in a pretty good spot though at the moment.

Andy Milligan: It's good to, to hustle a little bit right before you leave for vacation. You know, kind of empty the tank.

Chris LaFay: Yes. And I'm. I'm happy with the text bolt site. There's nothing special about it but it looks good. Like it's a fine looking site and.

Andy Milligan: It kind of reminds me the three. Every time I see those 3D shadows I think of your brand. So it's kind of reminds me of It a little bit.

Chris LaFay: I. Yeah, I have a look. I definitely have a look, but I like it. This, this client, this text built client, the CMO is actually a part of a, a holding company. So as soon as this one launched, she was like, okay, one website down, four to go.

Andy Milligan: Nice.

Chris LaFay: Two of them are landing pages, so two of them are only going to be four thousand dollar landing page sites, but the other two are basically the same scope. So I basically pitched her like 35 grand for two sites the size of text built plus two landing pages. And I got the two landing pages approved. They're gonna go live in the next few weeks and then after that she'll get the other two major sites accomplished. So basically, probably by August I'll collect. Probably by September I'll collect. 1734.

Andy Milligan: Jesus Christ.

Chris LaFay: Yeah, right?

Andy Milligan: Did you, did you, did you do all the dev on this yourself?

Chris LaFay: Yeah, I didn't even get a project manager on it, dude. Didn't even get a project manager.

Andy Milligan: Oh my God, dude.

Chris LaFay: It's just, just cash, bro.

Andy Milligan: That's like the. I feel like I. Every. Anytime I get down on like, because there's just so much opportunity. Like anytime I feel like I've been working, you know, and I'm just like hitting a rod. I'm just like, what's the, the phrase? It's like I heard of it make, make hay while the sun shines. Something like that. Like we're in that phase now. It's like, yes, this is, you know, so like, dude, great job man. That's awesome girl for you.

Chris LaFay: Absolutely stoked about it. And I. And then on top of all of that, and this is my last little part, I realized I was looking back at the text message that you were asking or you were making notes on the, the maintenance plans. That's with Mickey, by the way. Totally. Like, yeah. So I threw up a services care page on the website at the end of last week because I'm hoping. I have three hopes. One is this text built client with all their subsites. I can get them on some type of maintenance package and then white label Mickey's like maintenance services with that. I would love to be on like a $2,000 a month retainer with them to cover all of their stuff. That'd be preferred. Two, the government agency that I'm building a website for needs support after it launches. So I'm hoping I can get them on like a $750 a month plan. And then one of the other clients I'm meeting with this morning called Lumber Rock, who we've been working with for the last like month and a half. They also have a parent company and they also all need websites and I'm hoping that because they like me so much that they'll put at least one, if not two of these sites on about a 750 to a thousand dollar a month plan. So.

Andy Milligan: Nice.

Chris LaFay: I basically tried to figure out ways to. I don't want to only do copy and paste maintenance work because that, because I mean there are options for that. But I wanted there to be more than just one tier of care plans where people actually got like legit dev hours worth of stuff. And so I took Mickey's two plans that he has which are number one and number two on that page I just sent you. And then that third option is a custom option that is adding in time for, for me basically.

Andy Milligan: Crap. Okay.

Chris LaFay: I have a call at 9:30 because we just launched a website and we need to pitch them support packages. I did not realize that I tried calling them last week and they didn't pick up the phone. We have a meeting with them at 9:30. Okay, I apologize. So I still got, I still got 15 minutes though, so like I'm good.

Andy Milligan: Okay. Yeah, no worries. I. I have a sales call this at 3 with a inbound weed that. It's kind of weird because I've. This is the second time it's happened now but since we've repositioned the company I've gotten two sales calls from like qualified people. One of them was the ambulance company that ended up going through but this one is for. It's a company called Stryker Pharmacy and they have like a bad website and I can't find any of their people. It's one of those weird things where like there's no LinkedIn company page not listed on the website. They all have like the domain email and so I'll just email them beforehand to qualify them, give them agenda for the call. But I have them at three and then I have the. I should be hearing today on the. $35,000 Project and we still have our call book for Friday to talk about it. So.

Chris LaFay: Good. Hey, good. Fantastic. Nice job sir. Nice job.

Andy Milligan: Thank you. Finally did something right.

Chris LaFay: What have you heard from the 35k people in this, this in between time at all?

Andy Milligan: I sent her a LinkedIn message. She said she was sharing with the team when I was on Friday, but not since then. No.

Chris LaFay: What are you right now? What does your annual revenue look like with like contracted stuff out and things like that?

Andy Milligan: Yeah, it's it's behind goal. So it's about the same as last year at 200 with slightly higher costs. So I'm not worried. I, I knew that the, the repositioning was going to come with a bit of a live period. But yeah, I'm gonna be all right. Just.

Chris LaFay: And I'm keeping in mind that when you say slightly higher costs, your profit margin last year was like 80%. So you're fine. I know you know this what I'm telling, I'm also just telling you and reminding you like you're fine.

Andy Milligan: Yeah.

Chris LaFay: So yeah, leads me cold. I feel like you've talked to me a lot about cold stuff.

Andy Milligan: Yeah, yeah, they have. I mean except for the one on Friday. But I mean that's kind of where the especially a good call out they have been more so than usual.

Chris LaFay: That means something you're doing is working. Meaning Whether it's your LinkedIn content, what, whether it's literally just organic traffic coming in. Because of your repositioning. I'm going to try to launch a series of blog articles over the next month or so in hopes to kind of start gaining some traction on the, the AI search engine side of things specific to Atlanta rather than trying to compete against the entire market, try to just go after Atlanta pretty hardcore because I've gotten a couple of people that have said they did some cloud searching, but it was mostly around Shopify specifically and we have a great case study up on Shopify with a major client that I'm sure they found and then we have a link in there as the developers. So that's easy win. That's an easy win. Just be like from a search engine perspective because the client's name is so large charge. So I'm thinking that if I spend some time talking about WordPress on my own. Sorry, yeah, spam call, then that might help. So I have a. I work with Claude over the weekend and did some brainstorming on what good articles would be, what good structures would be and I have a little system to where it looks at my LinkedIn, my LinkedIn articles, my LinkedIn posts and my blog post and views them all in one ecosystem so that it can pull stories from all of this stuff. So like my newsletters that are going to go out are very much like website teardowns and then my LinkedIn posts are going to be more along those same lines so that when blog posts are written it actually pulls in actual like tear down concepts that I've created myself rather than just being generic blah. So trying to get it all kind of interconnected without saying. I talked on my newsletter this past week about blah, blah, blah, that doesn't matter.

Andy Milligan: So yeah, yeah, I, I started something I'm going to do more for content. It is just doing like thumbs up thoughtful reviews or teardowns of like other healthcare slash healthcare adjacent websites that are on webflow that we could do SEO or maintenance work for. Because I did it for a company called Function and I just love them as a company. I use their product Function Health and their CMO actually DM'd me afterwards. And she was like, yeah, no, like she was actually like half. It was kind of weird because she was like halfway flattered and halfway like poignant. But she was wrong and I was right and I was like, I still buy the video. So I said, I gave, I spent like the whole like first half of the video being like super glazing them up. Like everything's like really great design and just like subtle details like cook consent is working like a bunch of small stuff kind of like show expertise, all that. At the very end I did like three things for recommended improvements and one of them was putting pricing in the top nav because that's like something that everyone recommends.

Chris LaFay: Yeah.

Andy Milligan: And she said, and she said, love the review. The team loved it. I will say though that we do include pricing on our B2B page and you can see, you can see it at this link and she sent the link and it's this exact same page I reviewed and pricing is only linked in the footer. So litter wasn't on there at all. So it's like, hey, thank you. I'm glad you loved it. I was and I thoughtfully said it again. I was like, yeah, I'd stand by my review just because it's not very accessible or public facing.

Chris LaFay: Yeah.

Andy Milligan: But we ended on really. But the thing is like they see it, you know, especially if you tag them in it.

Chris LaFay: Yeah.

Andy Milligan: It was also fun to do and it took me like 30 minutes to record the video on Tela and go through and you know, design thumbnail.

Chris LaFay: So it's something that I, I want to do more of. I did. The ones that I have in the hopper right now are all large websites. I'm basically picking apart one element on the page and then saying this is what is good, this is what's bad. So basically trying to make it bite sized for like the, the article stuff. And I'm, I'm writing all of this up and I'm trying to make it to where it's this is what this section's supposed to do. This is what the section did right and wrong. This is what you could do on your own website without any technical expertise. Go think about this in this way and go do it now. And so I'm trying to make it fairly actionable is my plan. Yeah, but I had. And I've only picked on picked up major websites at the moment. So I think I've got like six screens. So I got like eight screens, screenshots across six websites. And then the goal at that point will then be to I have a really good structure down pat. And so now I just need to go out and find more of them. Do some smaller businesses, not just major companies, and then push those out as well too. Because the more. Dude, that's if I can create, the easier blog post creation will be as well too. Because then I have like actual real examples of stuff with screenshots, the whole nine yards. And so like longer form blog posts about specific topics will be so much easier with real information. I'm also thinking about talking to Sahil Patel because they have a lot of analytics and so I'm wondering if we could do some. If I do a handful of these posts, if he would collab with me on some stuff because he wasn't able to make my freaking meetup last week. Which sucks. But it is what it is.

Andy Milligan: That's what you could kind of like suddenly play on that like, hey, we're looking forward to seeing at the meetup. By the way. There's another thing we can do instead of kind of like, you know. Yep, use it as a. But dude, I, I tell you what, look, I know you have to jump off your here soon, but I'm really stoked on, I think probably for the first time ever to be completely honest on the podcast and YouTube content. Because it's actually I have, I have a subtle theory that is starting to lead to some of the more cold book calls because I've been uploading. Yeah, I've been uploading them as articles to the website based on a Transcript. The last three. Three multiple I've so three of the last five podcasts will have over 100 views on YouTube.

Chris LaFay: What? That's a ton, dude.

Andy Milligan: I know, dude. It's like it's becoming a YouTube native show because the editor is doing such a good job. We have our workflow down to where he'll basically we use a software called filestage and he's so freaking quick with it too, dude, it's amazing. But he'll just Output. He'll just edit like the first one minute intro and then he'll go straight into the. The ad read which I've been doing afterwards like immediately after the intro and then. Then go straight into the. The episode like on a cold open and I'm just like I'm exc. It's so exciting to see like what he comes up with and it's just reinforcing to keep doing it and making content. So. And the Ryan Hawk episode is coming out this week which is. He said he'll share it with his audience and he has you know, a lot of you know, it's not like healthcare related but he you know has a lot of his massive network so I'm excited.

Chris LaFay: Interesting. Dude, that's freaking stellar man. I love it. I'm gonna look this on marketing. I want to see what one of these intros looks like.

Andy Milligan: Yeah. The last. The one with Danielle. She sent me a lead too already for supposed to Start in Quarter 3 was a 3K a month webflow maintenance. Yeah, it's. It's not a. Yeah well that's the worst thing ever for services business.

Chris LaFay: It's less private. This is. It's so good. What people refer to is as strategic buyers. If you focus on the things that.

Andy Milligan: Investors acquirers care about, it's only going to benefit you. When you're building a service refer to referral business.

Chris LaFay: You know, service business based on referrals, reputations, everything. Right. So that. That is something that you can use.

Andy Milligan: To your advantage here. I reached out to 15 different business owners asked for like 45 minutes of their time to learn about the market.

Chris LaFay: Just to understand kind of their lessons. All 15 said yes. That's not going to happen in New York.

Andy Milligan: Right.

Chris LaFay: The website is live now is when.

Andy Milligan: The real world starts. While it's never been easier to build a website, the same is also true that it's never been harder to make a website actually work hard for you. Digital Inc. Is never dry. The moment your website launches is the best. Thank you.

Chris LaFay: That's good stuff man.

Andy Milligan: Thanks. It's kind of. I appreciate that. Made me really happy. But part of it is like the before something that's creative is actually business effective. You kind of have to treat it like it is actually.

Chris LaFay: Wait, hold on, hold on one second. Hold on one second. I think I have another thing. Hold on.

Andy Milligan: More consultant but in solo versus scaling an agency. So kind of like the positives and negatives of both from your experience.

Chris LaFay: Yes.

Andy Milligan: But it's mostly all about you, your career. I want to talk a little bit about Columbus too, here.

Chris LaFay: Sure. I. Okay. This is my favorite thing. This is my. This is the thing that I hate the most about most. What I'm going to call small podcasts and even large ones too. It drives me nuts when people start off the episode, and in your case, it's cold open ad and then the episode starts. It drives me nuts when the episode portion starts where it's like, hey, Andy, thank you so much for joining me today. Thank you so much for having me, Chris. Looking forward to it. And I hate that. I hate it so much. I hate it. And what I was. What I paused you for and I interrupted your train of thought was I got past. I just got past the ad and I wanted to see if you jump straight into the conversation. And you do.

Andy Milligan: Yeah, dude, that's like the most manufactured thing ever. It's like. Yeah, I appreciate you saying that too, because then it's. That's like the. It's like the craft of it, you know, it's a conversation.

Chris LaFay: I also like the fact that you have crap on the table. Like, you have the. Like the big old water bottle, you have your phone down, you have your laptop. Like you're looking at stuff and they like. It feels like a. It feels like a converse. Like you're actually having like a real person conversation. And it's not super duper staged, even though it looks profess. Professional.

Andy Milligan: So thank you, Ren. Thank you so much. It means a lot.

Chris LaFay: That's good stuff. Like, before I interrupted you.

Andy Milligan: No, you're good. But I was just basically gonna say, like, before creative stuff, like content or something like that actually becomes like, really business effective, you kind of have to treat it like it already is. So I'm confident if I keep investing to it, keep doing this and get. Keep ramping it up a little bit, then it'll be a source of, you know, more predictable referrals and. And weeds, maybe sponsorship and stuff like that down the line. So.

Chris LaFay: What. What. How much does it cost you per episode to get it edited? Because your space is free. That I know. So what does your video editor cost you?

Andy Milligan: He is work out a deal for the first month. It was going to be 25 an episode. We just finished four episodes.

Chris LaFay: Wait, $25? 25. 25. 20. What the.

Andy Milligan: This is why, like, everybody. This is why I didn't want to tell everybody, like, who he was because he's so good, dude. Golly. Yeah. Now it's 30 though, so.

Chris LaFay: Oh, dude. Oh, no tears. See how many tears I'm crying for you. None. Zero. They don't exist.

Andy Milligan: I. I know, dude, but it's, It's. He is good. I put him on the website to, like, make him happy. Um, this is why I didn't want to tell anyone who he was, you know, because I had three or four people reach out and ask.

Chris LaFay: Yeah.

Andy Milligan: And I was like, huh? Yeah. I was facing a dilemma for. He just edited an hour and a half long. Dude, this is why I'm getting. So I know you have this sale, so we're going to talk about this next time. Yeah, that's the. The hard cost. And then rotos is like 8 bucks an hour to go in and upload and do the article. Upload the article to the website and upload the YouTube and the Spotify and everything. So.

Chris LaFay: Dude.

Andy Milligan: Yeah.

Chris LaFay: And now you're not doing any of that work. Yeah, Outsource all of it for like 40 bucks. You outsourced all of it except for prep and actually being there.

Andy Milligan: Yeah. And I get to do like, the creative direction, which is.

Chris LaFay: Yeah, but you kind of had that, you kind of had that down, though. Like, you kind of know, you kind of have your, your flow and your rhythm down. Like, that's not hard. I know what you mean. But you put in the hard work on figuring it all out and now you're just kind of reaping the benefits. All that hard work, basically, and not having to pay 150, 200 per episode to edit it. Because, like, my call, when I was doing mine, it was 150 bucks to edit the virtual stuff that I was doing. Which still is not actually a bad deal, mind you. It's a guy here in the US that cut it all up and did everything and did a fantastic job with it. I would recommend him, but.

Andy Milligan: Okay.

Chris LaFay: I'm tired of these 9 o' clock meetings. I'm gonna go do my 9:30 meeting and I'll catch you a little bit later, sir. Sorry for the jostling.

Andy Milligan: No, you're good, man. This is a great chat. Have a great day, man. Appreciate it. Appreciate you so much.

Chris LaFay: Bye.