Meeting
Mickey Mellen - Current
Gist
Mickey Mellen and Brooke Desmond brought Chris in to scope a website rebuild for Sherman Phelan (a law firm client of GreenMellen's), covering ~10-12 pages, form and blog migration, and individual service pages, with GreenMellen handling copywriting and staying involved on client calls while Chris runs the project. Chris estimated pricing around 13-15k given GreenMellen owns content, and will send an emailed scope of work (with and without pricing) plus comparable site examples before end of day. Timeline targets a mid-summer start, likely early June, working around Chris's travel in mid-to-late June; SEO migration isn't a major concern since organic traffic isn't a current priority for the client.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions6
- GreenMellen will run the client's money through their own company for simplicity
- GreenMellen will handle copywriting internally (likely Robert or Erica) if the client wants it done for them
- Content will be written in a Google Doc and imported into WordPress rather than written directly in WordPress
- Chris will keep the site built in Elementor rather than switching to Beaver Builder
- Chris will send two versions of the scope of work: one with pricing and one without, as plain email text
- Mickey and Brooke will introduce Chris to the client only after first discussing service/copywriting options with them directly
Risks and blockers3
- Client's website has no strong SEO strategy in place, and a real migration would need a dedicated SEO specialist if pursued later
- Client submitted a large, somewhat self-contradictory style/inspiration board that will need filtering
- Chris's own June schedule (beach trip plus a Florida convention) creates a hectic window right after a proposed early-June project start
Open questions3
- Will the client choose to have GreenMellen/Classic City handle copywriting, or do their own editing, or nothing at all?
- What is the final page count and functionality scope once discovery with the client is complete?
- When exactly will the client want to kick off — early June as hoped, or later?
Next steps6
- MeSend an emailed scope of work with general phases, timeline, and pricing (two versions, with and without price) before end of day
- MeSend over comparable website examples (clean business sites) to share with the client
- VendorSend Chris the 35-page messaging/brand strategy document Robert built for the client
- VendorSend Chris the Canva style/color board GreenMellen created for the client's social content
- VendorDiscuss copywriting/service options with the client before looping Chris into a call
- ClientNail down project start timing with the client after the scope is sent
A record of what was agreed, not a task list — nothing here was scheduled.
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