Meeting
Aires Tech - Current
Gist
Recurring Aires account sync covering the pivot to selling only the LifeTune One device due to supply chain issues on other products. The team agreed to build a dedicated advertorial landing page for the One, redesign its PDP, and later revisit the homepage hero (currently featuring a podcast/Gary Brecka instead of the One). Also flagged a broken membership product page (bad redirect, broken quick-add-to-cart, incorrect sale pricing) that Bobby Gillespie and Aires need to fix since Classic City lacks pricing edit permissions, and discussed converting a backlog of PDF science content to HTML with SEO metadata.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions4
- Focus all marketing and dev effort on selling only the LifeTune One product for now
- Turn off product bundles while pushing the One as primary seller, but allow bundling the membership subscription with a One purchase
- Prioritize order: 1) advertorial landing page for the One, 2) redesign the One's PDP, 3) homepage layout changes (lower priority)
- Publish PDF science content with just page title and meta description first, defer full SEO best-practices pass to phase two
Risks and blockers4
- Supply chain issue has depleted stock of all Aires products except the One, not expected to resolve until Q3
- Membership product page has a broken redirect, broken quick-add-to-cart, and incorrect sale pricing showing $499 crossed out to $99
- Classic City does not have Shopify permissions to edit product pricing
- Client (Aires/Chris) has not signed the contract despite ongoing paid work
Open questions3
- Where is the membership page redirect actually coming from if it's not in Shopify redirects or the visible codebase?
- Should the broken membership product page be taken down and rebuilt, or should a Shopify redirect override be created instead?
- Can PDF-to-HTML conversion for science content be automated instead of done manually via Acrobat?
Next steps8
- MeInvestigate and fix the membership page redirect and broken quick-add-to-cart
- VendorSend over Google Drive/Dropbox folders of lifestyle images featuring the One
- MeBuild advertorial-style landing page for why customers should buy the One
- MeRedesign the PDP for the One with better-organized CTAs
- MeTest pointing some meta ads at the new landing page vs. homepage for conversion comparison
- ClientHave Aries fix the $499/$99 pricing display issue on the product page (Classic City lacks permission)
- ClientSend 4-5 unconverted PDF files to test an automated HTML conversion approach
- MeDeliver baseline page titles and meta descriptions for converted PDF pages
A record of what was agreed, not a task list — nothing here was scheduled.
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