Meeting
ASP Global - Current
Gist
Chris walked Parker Hoda and Bella Tuo through the new homepage design for Primo (heel offloading/pressure injury products), focusing on art style, triangle-based logo motifs, and flexible building blocks rather than final copy. They also reviewed Primo's in-progress logo redesign options together, with Chris giving design feedback (favoring a rounded/flower-like icon over the sharper triangle one) and suggesting a display font pairing. Agreed to start development on the homepage blocks immediately while designing a few more flexible blocks, with Parker to deliver product story content and Salesforce form decisions by mid next week.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions5
- Approved the overall homepage design direction and art style
- Will swap triangle textures for rounded/circle shapes to match likely new logo direction
- Will hold off coding final textures until logo direction is locked
- Will not launch with testimonials since photos/content won't be ready in time
- Forms will be built and managed through Salesforce rather than embedded gravity forms
Risks and blockers4
- Primo logo is still undecided, which affects texture and shape choices across the site
- No one at Primo is a Salesforce expert, risking delay on form setup
- Ongoing Primo trademark process may restrict use of a new display font
- Product photography and testimonial content unlikely to be ready before launch
Open questions3
- Which final logo option will Primo's chief product officer approve?
- Will Primo redesign the logo font/display type or leave it as is?
- Will Monday's meeting happen or be cancelled depending on designer's weekend availability?
Next steps8
- MeDesign 3-4 additional flexible building blocks (alternate hero, icon block, etc.)
- MeStart development on homepage blocks this weekend or Monday
- MeSend Parker a font file (zip) to consider for the display/header font
- ClientPitch the idea of changing the Primo logo font/style in this afternoon's internal meeting
- ClientWrite up product story bullet points and record a Loom walkthrough of product page story direction by middle of next week
- ClientDecide on and start building contact/lead forms in Salesforce, possibly with help from Chris's dev Andrew
- ClientDownload and organize images from current website
- MeConfirm whether Monday's meeting will happen based on designer's weekend progress
A record of what was agreed, not a task list — nothing here was scheduled.
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