DemandShift - F2F

Chris LaFay: Good morning.

Logan Lyles: Hey, man. How are you?

Chris LaFay: It's been a good for like, on a number of different levels, and me and the wife have gotten to do a lot of stuff. We're gonna do some more stuff later this week. And I signed two new deals yesterday, and I cannot remember the last time I signed two contracts in the span of 24 hours. And so needless to say, good on the personal side, good on the business side. It's been a good week.

Logan Lyles: That's always good. Two deals in one day.

Chris LaFay: That's what I'm talking about. They're like decent deals too. Like, they're not like, they're not little, like, tiny things. So I'll. I'll take it.

Logan Lyles: Yeah.

Chris LaFay: What about you? What have you been up to that's been exciting or out of the ordinary?

Logan Lyles: I am been working on one client. We kind of did something beyond the. The webinars that I haven't done for any other clients yet. Oh, by the way, do you mind letting my fathom recorder in?

Chris LaFay: Oh, I didn't see that it popped in. Yeah, yeah, I got you.

Logan Lyles: It's okay. I know you probably got recorder on as well, but.

Chris LaFay: Yeah.

Logan Lyles: Was it gonna say, oh, do you know Will Rico at Common Mind?

Chris LaFay: The name does not sound familiar.

Logan Lyles: Actually, he's in a couple agency communities we're both in. He's working with Chris Dubois as well. But I've been working with him since I launched last summer, and he's really niching down focusing on B2B SaaS. Focusing within that on verticalized B2B SaaS spot specifically. So, meaning like your SaaS product is for lawyers or for construction or for education. Right. And it's kind of going from being full service to focusing more on the whole AI visibility and geo area, which is a hot topic. And so we actually did a survey that we're turning into a report that we're working into as webinar series and sort of finalizing the report and doing kind of the initial release of it tomorrow. So that's been a big undertaking, but it's. It's been cool. And actually, for AI visibility, original research is one of the best things you can do. And so I was telling him yesterday, like, oh, we could, like, I love some meta content. So we could talk about the process of building the survey and the report as, you know, more on this topic.

Chris LaFay: So anyway, isn't it wonderful when the work you do for your clients and then you learn something new could then turn into content. Content for yourself that will then help your other clients think differently about what they're doing, which could then snowball into more work for. It's just this great little flywheel. Yeah. Just a heads up. It doesn't matter to me, but I don't think your microphone is turned on. You're coming through clearly. But I only mentioned that because I know that if my default wasn't the thing that I paid money for, it would drive me nuts.

Logan Lyles: Yeah, that's probably better, right?

Chris LaFay: There you are. That's the now.