Logan Lyles

Chris ran a brand/design discovery session with Logan Lyles for the Demand Shift rebrand, which is shifting from a webinar-services agency positioning to a media-company model where client webinar series (e.g. Gunder, Common Mind) run as segments under one Demand Shift banner to build a larger shared audience. Bulk of the call was visual style discovery using off-topic art references and competitor sites (Creator Science, Exit 5, Marketing Millennials, a designer named Jack) to hone in on a light, 90s-nostalgia-inflected aesthetic with blue as a base color and a separate CTA accent color, avoiding heavy monochromatic or dark 80s-retro treatments. Chris will send a Loom with proposed fonts and color palette directions (not final-locked) within a couple days, targeting wrap-up in roughly 2-3 weeks given his travel and a big discovery call next week.

Casual check-in between Chris LaFay and [[Logan Lyles]]. Chris shared he'd closed two solid new deals in one day and was having a good personal and business week. Logan discussed a deep engagement with a contact named Will Rico at Common Mind, building an AI-visibility/GEO survey and report turning into a webinar series, with Chris riffing on how client work can flywheel into content.