Meeting
ASP Global - Current
Gist
Chris walked Parker through open questions on the ASP Global/Primo proposal before Parker's team decides whether to move forward. They agreed to keep the ASP and Primo sites as separate builds, deprioritized heavy SEO investment since the site doesn't directly drive conversions, confirmed Primo/ASP would keep hosting/maintenance with Mickey Mellen, and leaned toward custom post types (roughly $25-30k, five extra) over WooCommerce for products to allow richer storytelling on Primo's product pages. Parker expects an internal go/no-go decision by Monday or Tuesday, with kickoff to follow within about a week given the April launch deadline.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions4
- Keep the ASP and Primo websites as separate sites rather than a multisite setup
- Deprioritize a dedicated SEO strategy at launch since organic traffic doesn't directly drive ASP/Primo's sales
- Continue hosting and basic maintenance with Mickey Mellen rather than Classic City
- Lean toward building custom post types instead of importing to WooCommerce for product pages
Risks and blockers3
- April launch deadline is tight given projects of this scope typically take about two months
- Custom post type approach adds roughly $5-7k to the project cost
- Final decision depends on other stakeholders at Parker's company who were out of office
Open questions3
- Will the product pages use a templated/dynamic structure or fully custom drag-and-drop blocks per product?
- Will Parker's team get internal approval by Monday or Tuesday?
- How will WooCommerce product data be exported and migrated if they switch to custom post types?
Next steps5
- ClientGet internal approval from stakeholders and confirm decision by Monday or Tuesday
- MeSend over the contract with deliverables, QA rounds, timeline, and payment schedule via PandaDoc
- MeSchedule the kickoff call once contract is signed
- ClientEmail over the designer's Figma wireframe for Primo's look and feel
- MeTalk with Mickey Mellen about hosting arrangement for the new site
A record of what was agreed, not a task list — nothing here was scheduled.
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