Local Jungle - Current

Chris LaFay: Sam. Good morning.

Gavin Taylor: Good morning. Good morning.

Chris LaFay: How's your weekend, sir?

Gavin Taylor: Oh, it was good. My. I guess my nephews now. Nephews and all, whatever, nieces, that's what is. We had a party. Yep. So it's been a long weekend. We had a birthday party and then dropped the kids off to grandparents house, and me and the wife had a good Valentine's Day. So it's kind of a low key, stay in type of date. Grab some food.

Chris LaFay: There you go.

Gavin Taylor: We're not huge crowd people, so we wanted to avoid the Valentine's Day crowd.

Chris LaFay: Yes. I have not resonated with the sentence so much before that at 100%. Yeah, we don't. We very rarely do anything like out and about on Valentine's Day because of that. Because all. So a, the waits are long, and B, everything is more expensive because that's how supply and demand works. I understand it. It makes sense. But I could go do the exact same date plus one week or minus one week. Or heck, I'll take minus one day and it would cost me half. So I don't need the special Valentine's Day experience where they just cover the floor with roses and charge you an extra $100 for that. I'm like, you know, I don't need a restaurant to do that for me. I want the food. I want the food.

Gavin Taylor: It's funny, I'm. I'm the bougie guy. I would go out and pay 100 bucks for really good steak. My wife, 100%. My wife is complete opposite. She hates. She hates going out to those fancy restaurants and all that stuff. So I kind of lucked out on that. We have this chicken place out of se. It's not raising canes, but it's very similar. That's all she wanted. So I was like, you know, I'm good with it.

Chris LaFay: So my wife has definitely gotten more bougie over the years. We'll do probably like two or three nice dinners that are like, you know, in total, like 200, 250 bucks for like, you know, a few times a year maybe. But I have a buddy of mine who, he's married. He's married dude, and his wife does not like going out to nice dinners. And he's like, I. I enjoy a good steak. I was like, I enjoy a good steak. And so he and I will go to like decent restaurants together every so often because for me it's like half price. Like normally I have to buy like two meals. Now I can have a steak dinner for only 100 bucks. And it'd be really good rather than the 250 that it is when you tack on, you know, a couple stuff and possibly drinks and things like that. I'm like kind of sad.

Gavin Taylor: When you can go out to Ruth Chris and justify the price. That's when you know meat prices are getting insane.

Chris LaFay: Yes. Yes. I don't, I don't know if I've been to Ruth's Chris before. I've been to a couple. There's the ones. I'm very, I'm very thankful. In Atlanta we have a handful of really good local joints. And so because of that I'm like, oh, Ruth Chris is like well known. It's a chain. Like I'm not going to go to a chain. I'm going to go to like mom and Pop down here. Right? Huh? Exactly. Yes.

Gavin Taylor: Yeah.

Chris LaFay: So I do have a hard stop at the, at 11 Eastern, so top of the hour and so I want to make sure we're. We, we need to also cover scheduling other meetings as well too because you picked the middle, not the middle option, but the next one up. And so I do have the next couple of weeks and also in March in general, I have a couple of things where I'm going to be out of office. So I'm going to try to treat this more of like in total we're looking at about eight hours worth of meetings. That actually is my first question. Do you want it to just be meetings or do you want there to be research and stuff as well?

Gavin Taylor: It's probably going to fall into research and stuff too. I chose the eight hour one just to be safe because there might be things where I reach out by. Hey, we're running into this. So whatever the case may be, I think we should.

Chris LaFay: Sorry, go ahead.

Gavin Taylor: Effort. I don't know. Let's play by ear right now. And then towards the end of the month if we are like, oh hey, we're not gonna actually hit this, we'll set up more meeting to tackle whatever we need to tackle. We'll. We'll leave about 10 minutes on the end for that. But one of the things I want to cover is last time we talk about multi site. Multi site is an option now, but how we would talk about it is not. So subdomains. If we're splitting up the website and then the PPC pages, we cannot do the subdomains. And the reason being is with how we're running the PPC ads, how pmax has been working recently, it will learn about that page but not the whole site. So you're running, you're running to it and it's not really learning much about the site. So Craig had a hard no on that. Now he is looking into something called Astro. I'm not too familiar with it, but apparently it's supposed to be like blazing fast. You pay a developer once to set it up and it's like super blazing fast. Don't know the whole story behind that. Have you ever heard of Astro?

Chris LaFay: No, I have not. Astro, is that a.

Gavin Taylor: Like. It's. It's similar, it's built on WordPress. So it's similar to WordPress. But how he explained it is, it's not fragile. So it's more for. It's more for static pages where you're going to build up the page, you're not going to have a bunch of changes on it and you're not going to have updates that are going to break certain scripts, which I think we're running into right now because we're seeing a page speed decline across the board to the point where it's like half page speed.

Chris LaFay: Hold on a second, let me call time out here really quick. So Astro is a. It's it. If what I'm looking at is correct, I'm on a website called Astro Build. And, and by the way, pardon all of the mess that's right here. I had my notes on my desktop, which is where my notes Normally are, but GitHub did something over the weekend and was not happy with me. And so I'm now taking notes on my laptop while trying to talk to you on my desktop. It's a wonderful thing. The problem about knowing too much technology is you know too much and you can break things and you try to do weird crap with technology.

Gavin Taylor: Perfect example. That's WordPress. You know too much about it and you update something that breaks.

Chris LaFay: Okay, so Astro is this Basically this like JavaScript, what appears to be this JavaScript like library to build out. It's. It's like it's built in React. It's like a web framework is all that it is like it's nothing I don't see here that it's built off of WordPress. I think it's its own separate thing. So the timeout that I wanted to call is our. My gut reaction is that we're trying to solve a problem that right now feels important, but in six months won't be important. Let me rephrase that. The. The crux of the issue of getting up ad landing pages faster is because the website build process has Been taking two to three months. So you want to run ads before that. If the website build process takes a month or less, preferably two weeks, which is the goal here. Why, why have a whole separate website for ads? Why not just. Have you also mentioned that you know the ads pages were very templatized. Like it's literally just like it's almost the same content. So, so why not just have a. Almost like I'm not, I'm not 100% vouching for this, I haven't thought through this yet. But like have a single custom block that the only the variables inside that ACF custom block are like the toggles of like the phone number or the, like the address of the location or something. You know, like, like company specific things. You drop that block on a page and you're done.

Gavin Taylor: There's three factors that go into that and that's what I actually just this morning I had a meeting with one of our senior developers that we have on upwork that we work on like templates and stuff like that. He's built us out a new template that should make it easy for just about any level developer to spin up one of these sites similar to what we were talking about. Like hey, we need to optimize the template itself and then go from there. So we've already kind of started working on that. So there's a couple different factors that go into answering your question. I thought about, hey, let's just template the PPC pages, throw it on the actual website template itself and we can spin it up really quickly. No big deal. Couple things that go against us is number one is page speed is Craig's like utmost. He will kill a project over page speed not being where he thinks it needs to be. And in his head, and I don't have the data to come to him say hey, it's not, is not what you're thinking. But in his head if we don't have like a 85, 90, 95 performance score on page speed insights, the pages terrible. Now that's a whole nother conversation. But that's one of the reasons why he thought about Astro in the first place. His page speed number two is separating the template and the PPC pages. The idea is potentially while we're developing the website correctly, we can ultimately get the PPC pages out in two or three days versus two weeks. Now because of them being PPC pages, the hidden, there are no index. We might have two or three pages that we need to edit versus a hundred on the main website. Which makes it really easy to spin up PPC pages. And lastly, he is trying to future proof this as well. He feels that Astro is kind of with the times. I haven't done my research into it yet, but he feels like with how it is headed, it's going to be much more likely to upgrade with AI and everything else like that versus WordPress which I still feel WordPress is a little bit behind with all the new.

Chris LaFay: 7.0 is coming out at some point, like April, May I. I haven't done all my research on it yet, but they're gonna have some AI stuff inside of it, but I don't know what the extent of that's going to be.

Gavin Taylor: Yeah, you have trade offs, right? You have a company that's tried and proven and been around for a while while now. And those kind of companies, yes, they're stable but they're a little bit slower to react to the market. Whereas Astro, it's with the market right now and apparently shown some bombus that caught his attention. So that's kind of like all the three different things. So keeping up with the times, which is last priority. Let's go top priority down speed to implement page speed. Yep.

Chris LaFay: Yeah.

Gavin Taylor: And then.

Chris LaFay: Okay, so hold on, I, I have some thoughts in the back of my head. I'm trying to y un jumble them. So does that mean. Let's pretend, let's zoom forward in time. Let's say that we're talking today and the website process is pretty much at two weeks plus or minus, you know, a few days. We're there right now. And because if, if the site is launched in two to three weeks and page speed is vital, that means that hypothetically speaking, these templates that are built within WordPress. Sorry, these websites that are being built within WordPress with templated blocks and structures and this and the other to make it faster, have a solid page speed score or else you guys wouldn't launch them. So if all you're doing, I guess, okay, I guess this is, I think this is, this is my core, I think this is my core like mental hurdle to hop over is relative time. So to me, the way that my head's balancing this and I'm, I'm definitely external processing here, so pardon if I use a lot of words.

Gavin Taylor: No, no, no, it's fine.

Chris LaFay: Is that sure. I, I get the two to three days versus two to three months argument of separation. Like that's, that's, you know, that's 90 days of ads. Like I get, I get that if what I don't get is if a website is going to launch, we'll just speak loosely here. Between 14 and 21 days, two to three days versus 14 to 21 days. That delta is pretty tight in that current. In that new website also has the page speed standards. It has all the styles already embedded in it. And now you don't have to manage two separate systems. And I to go to back to the point of like Astros with the time is more likely to upgrade with AI and this and the other blah blah, blah. That's all great. But you're talking about, it's an important fragment but you're talking about a handful of tiny pages specifically for ads versus the entirety of the website. So you're creating a whole other system for just two or three pages to bridge a. And I know you would keep all the ads over there, I understand that. But to bridge a 10 to 14 day gap.

Gavin Taylor: And now you're managing two sites. You're seeing inside Craig's mind for the first time. This is not the only system that he's done this with. No, I agree with you also.

Chris LaFay: I don't want to beat a dead horse either. If the horse is dead and it's not worth like talking about it, then the horse is dead. Let's.

Gavin Taylor: I think he's a run with us. It's going to be his little project while we work on doing it right on the actual website. That, that's what I want because let me give you a little bit more insight. We just had a launch on Thursday and it went flawlessly, honestly. Like we had a few bugs in the back end but it took me, it took us about 20 minutes to settle all the dust after the launch and it took exactly three weeks or three weeks and a couple days to do. However, the, the problem with that one was actually I think that was a good standard because it was a multi location site and we had to develop that into the existing template. So let me actually show you this. We had.

Chris LaFay: I'm not rubbing my head because I'm frustrated. I'm rubbing my head because my head hurts a little bit. So just, just a, just a heads up if you see me over here like doing this, it's not like I'm not, I'm not upset.

Gavin Taylor: I get, I get migraines. I fully understand. Okay, so this is a site we launched within three weeks. So I've taken the process effectively from two months down to three weeks. Now I'm going to say a month. So two months, two to three months down to a month. Reliability, reliable. Now this one, I think we could have gotten out sooner, but we had the different location pages and then we had to sort out the header. There's a bunch of stuff into that. Either way, I think we are getting better on the template itself. Now, what I want to focus our time on is I have a developer working on the base template that we actually use. In this template, it's upgraded, it's updated, it has custom blocks. So that way, wherever in the site if we need to develop a section, it has custom blocks and we can add more custom blocks to it if we need to. So the template itself, we're already working on. Now, where I want to spend the majority of our time is refining the process from template to launch and cut out the bottlenecks of qa. Now, like I told you last time, we have two consultants right now, technically three. We have three consultants right now working on different parts of our process with new clients. We have one specifically to get pictures. We have you specifically for the websites and the website process. And then we have a agency CEO typo consultant who looks at the whole thing from top to bottom and kind of. Yeah. Anyway, so all that to say is where I think we need the majority of the help is, right? Yeah. So I don't know if I've shown you this before.

Chris LaFay: This was. We went through this on the. In the first meeting in terms of, like, we have a lot of QA checks involved and y.

Gavin Taylor: So we have two QA checks and these are bottlenecks because QA has been a pain in the ass. Now, we did hire a marketing assistant. So this typing thing right here, this is just stuff that I really should have done earlier about kind of dropping here, just different codes and stuff. While I'm doing marketing pre work, my marketing assistant is going to be doing typing. So the whole idea of it is this, the website framework, the. The updates on the color scheme, the logos, the whatever, the pictures, and then we go into technical. That's going to be everything else. Now, I don't know if this is the right thing to do. Now, the reason why we split this up is because we have a harder time up here in the onboarding process that we're trying to resolve right now. So I know that the majority of the clients, If we are still waiting on something in onboarding, I can be proactive and I can start most of this web design right. I can't do too much about all of this until the design's done. We got content, we got pictures, all that, so that's the reason why I set this up to be more proactive, to start the website sooner if we have the ability to. Ability to. Because it hasn't been very strict on the fact that we are not starting to. We have everything. So we have deadlines. Like for example, Empire Auto. Right. I didn't mean have all of the stuff until the 14th of last month. And we, then he came back like, oh, hey, I want to launch on the first. I'm like, well, let's get started then. Yeah. So that's kind of the mindset of splitting these two up. So first and foremost I want to know like what's the opinion on the design process? Do you, do you think it's viable to split this up or do you think we need to do it in one go?

Chris LaFay: Whenever you split something up. And so this is coming. So back a while ago, this is years and years ago, I, I tried and failed and launch, tried to launch like a $5,000 30 day website thing. And the reason why it failed was because we took our custom process and literally just tried to squish it in to 30 days. We didn't remove anything, we didn't put any constraints on anything, which is why it didn't work and because we didn't invest in the technology to make it simpler so there were less choices to happen. So the thing that I learned through that and still learning through, even still doing larger sites than that now is the more times the, the ball is passed and then the more times where the ball is just like being like dribbled and waiting, the timeline, I won't say increases exponentially, but the likelihood of the timeline increasing is a lot higher and the amount of time that you have to spend on it is higher. So like one of the things that I did not realize and this is it wasn't with the $5,000 website, but this was we were going from like 50k down to 20k, still good custom pricing, but obviously a third of the cost or about a third of the cost. We still tried to keep every single meeting cadence static and we basically just took the same budget, 20,000 and spread it over three months rather than taking a $50,000 budget and spreading it out over three months. Three months. So we had less money and less time to work with. But that constraint should have been there to where we don't work on this as long. So all that being said is my hearing all of this, my personal preference is that you have a, I'm going to call it an onboarding document. Don't take that literally. There's going to be some iterations around that. Of here is all of the things that I need in order to start the process. So like the website process does not start until all of that is had. Because then if you have all the stuff that's under web design client and also even like some of the marketing pre work as well too like accounts to like, you know, social media accounts, stuff like that, so you can get like API access, all that jazz. Like all of that should be done in one. I mean if you had all the API keys ready to go.

Gavin Taylor: Yep.

Chris LaFay: If you had the screaming Frog site map, you had a list of like based on the Screaming Frog site map. These are like the 10 core page types that we need to have. So make sure that you know all.

Gavin Taylor: That is exactly what this is. Right. So yeah, yeah, I'm on the same page with you. So we get the technical onboarding and this is verifying all that and making sure we have it. So timer doesn't start until it hits right here 100.

Chris LaFay: Because then. Because one of the things that you mentioned last either last time we talked one of the times previously that the initial round of web design is just like the basic 10 pages basically it's kind of the stuff that you do. It's like the copy of the website, the application, the theme, the colors, like all that jazz and then the duplication of like the 10 pages that are like in the navigation bar and then you do a little bit of QA and then the site map comes into play. I would love for you to see the whole frickin site in one fell swoop. Because if you're working with the same template over and over and over again, there shouldn't be any technical qa. It should just be like you copied a page, but instead of using headers and paragraphs, you literally just use all header tags. What? What's wrong with you? Yeah, so I the where my head goes. I'm actually working on this right now for my own business is I got started on it last week is obviously I have access to the code of like our core like website template. I chucked that entire website template into Claude code and said look at the structure, understand it and write documentation on what things have to change on a client by client basis and give me a questionnaire so that when I launch a new site you ask me these are the questions I need from you and then write scripts that you can then run with that information so that when I activate this theme you will then go and load in all the things in the WP options table, in the settings settings table and all this jazz. Now, am I in the process of doing that? 100%. Is it fully tested and all this jazz? No, it's not. But I did run a couple of tests last week and it worked very close to the first try. So my thinking is, is if you knew what at the first step, my thing this is, this is my gut is if you had all of these tasks from technical onboarding, marketing, pre work web design and even like site mapping and all that Jazz, you had this all documented and you basically created this, for lack of nicer terminology, this like prompting script of like, here's all the things and then it organizes all of your thoughts for you and puts everything in one like thing. You can then pass off a document that's exactly the same structure time and time again to whoever is doing that entire process. Okay, does that mean I, I rambled for a little while there?

Gavin Taylor: No, no, no, it makes sense. It boils down to get all the we need up front and dump it into one task versus two, which I've been kind of leaning into a little bit more and more. Now you mentioned using the theme where we're using SiteGround migrator. There's little deviations there. And the only reason why we're using SiteGround migrator is because I know that if I update the template on the live template, if you will, we update that and optimize that. As soon as they use this, I got my data, it's already going to have those updates. So that, that's essentially, and I'm not a developer, I don't know code. So I get, I get so lost in WordPress it's not even funny. And I don't understand like I've gone through and in High level, for example, I written the most complex CSS to complete, completely customize high level accounts, do all sorts of different things. I log into WordPress and I'm just completely overwhelmed. So I try to keep this simple for myself and then I know if it's simple for myself, you need to vote. That's going to know it. So here's my, like. I don't know what to call this. Here is. Well, I am thinking, I just want to get clarification. This is kind of similar. Same what you're saying. Okay, so we go through our onboarding, we're sending something called Content Snare, which is essentially the onboarding for.

Chris LaFay: I know, I know, I know all.

Gavin Taylor: Of what content Snare is perfect Content St. So after that me and Dan hop on the technical onboarding. This is where I'm getting access to domains, everything like that. This part we get caught up and that's another conversation I want to have with you here in a minute. That's short conversation but I'll have that expand that again.

Chris LaFay: Can you explain that again?

Gavin Taylor: Yeah, it's very straightforward. Click access all the things and then it, this is what it is. So I need to make sure that the name servers on our cloudflare we get access to the registrar. So I could actually do that for them. If they have a website, I get access to that which they will. The appointment schedule, Callvail Tech Patricks, Google Analytics, Stack Badger.

Chris LaFay: So you may. You're just basically collecting all of their scripts. You're. You're collecting all of their script tags and all their logins from this.

Gavin Taylor: Exactly. Okay. Exactly.

Chris LaFay: Okay.

Gavin Taylor: So we're gonna do the technical stuff, get access to everything and marketing pre work now marketing pre work and piping. I have this separate for right now, but it's essentially the same thing. This is going back and pulling those.

Chris LaFay: Yeah, totally.

Gavin Taylor: Yeah. Getting all that and giving that to the developer.

Chris LaFay: If you already have that information, why not just give it to the developer in the first version and just let him do it when he sets everything up? Why wait?

Gavin Taylor: In my experience specifically working with overseas developers, if it's not black and white, if it's like hey, here's a new task, here's the scripts for that task, things like balls get dropped. My thought process was like, okay, let's go pull those codes. That piping task, if I go in and do it, it takes me 10 minutes to do and I can go in, copy all of it, leave the comments on it, spin up the task so I'll complete this, it automatically activates this one. Copy and paste all everything that they need. So my thought was if we actually combine the web dev technical and the design into one, we can actually combine piping and pre work into one as well, which will simplify it a little bit. Now I'll have to be a lot more front loaded on the content, on everything like that. Because let me share another example with you. I think it is.

Chris LaFay: While you're pulling that up, I have another question. So back to what you just you how you responded to my previous one of how to be very specific with overseas developers. If you know what the like I'm going to oversimplify here for a second. If you know that all of the script Tags just get loaded into the head section.

Gavin Taylor: Yeah.

Chris LaFay: And then from 8 from an API key standpoint like send grid, you know, the plugin that you're going to use and you have the API key. All of that can be done very clearly here at the top of the document. Here's all the script tags to inject in the head or at the bottom of the body tag, whatever it is. Here's our list of five or six core plugins that we use for all of our marketing activities. HubSpot, send Grid, you know, whatever they are high levels, what I'm saying. Here are the client specific API keys for these five things and then attached to each of those names is the URL of the plugin to then go and download, install and apply the API key. Like how could that not be documented? Well, at the beginning, with everything else.

Gavin Taylor: Too, it could be. And that's why you're here.

Chris LaFay: Okay, cool.

Gavin Taylor: Got it.

Chris LaFay: Okay, okay, got it, got it, got it, got it. Okay, cool.

Gavin Taylor: Yeah, no, no, that's exactly why here. So yes, in a way, like hey, there's as a skeleton, I want to kind of follow this, but the meat and bones and how it looks and how it functions, that's what I want your opinion on. And I think like a core element, I think we're on the same page. Hey, we need to get, make sure that we have everything on technical onboard the marketing pre work. The first part of it is verifying that we have absolutely everything. And I mean that could even go up here. But the pre work is getting all the scripts, providing it, getting the content that we need. And I'll explain a little bit more on the content side. The photos are the only thing that I would want to wait until after development because I want to be able to like see like how the page is looking before I say, hey, use these photos. Right. I can't imagine very well. I'm not that creative person where I'm like, oh hey, this would be good if I look at the page side by side with the different photos the client provides us, it makes it a little bit easier. But other than that, get everything done in the pre work section, provide everything to the developers and then do a qa. I think the skeleton of that, I think we're on the same page. We just need to refine the inner workings of that process. And that's why I'm kind of sharing this with you now because this is another site. This is actually more of a custom site. We actually had a designer come into play here and Built out this whole design, which I think is really great. But the client themselves didn't have any service phases and they just had. I hate the current site. So don't, don't judge me. I didn't oversee this site. Yeah, they had this. So I'm like, okay, this is on every page. I'm gonna go ahead and make all these AS service pages, which is going to help with the SEO. So I had to come up with all that content. Now I don't do that on every page. So we need to acknowledge like the nuances from site to site like that. So while.

Chris LaFay: Are y' all guaranteeing that every website that you launch is going to be 100 pages of services like that? Like if they don't have service pages, then you're going to write all of them.

Gavin Taylor: I mean, we're gonna write it just because we know it gets us better. Okay. So every time I explain this, it blows anyone's mind. That's in the agency world. We don't charge for the websites that we're building, which these websites are easy. Five ten thousand dollar websites for how much work that we put into. There should be no reason why we don't. But the reason why we don't is we also don't charge retainers. What we do on our client billing. And this is going to make a lot of sense for you here in a minute is let's say G and G Auto House down in Las Vegas. They spend $20,000 a month in marketing, right? Google Ad, SEO, whatever the case may be, what we do is say, hey, instead of paying $20,000 a month with your retainers, with all this stuff, give us the $20,000. We are going to improve your results in the next 60 days. And our goal with that is one, we know that nine out of 10 agencies out there don't know how to run PPC or get lazy with it. So we can improve the ppc, drop the lead cost and then SEO is really important to us because the more organic stuff that we send them, the less that we pay in ads. And if we can get them, let's say 10 better results and spend half the marketing budget, there's our margin.

Chris LaFay: So basically you figured out how to take taking a website, apply good SEO principles to it for the long game and intermediate, build it quickly so that you can then start running ads. And because you know how to locally, because all these are going to be local. It's not like a shop in Atlantis. Yeah, like it's so hyper localized to like even like the 10 or 15 mile radius. Like you're not going to have these shops competing. So you already know what terms are good for auto repair shops. It doesn't really matter the locale and the smaller the city, the cheaper the cost is going to be. So if you already know the words that trigger purchasing, you then just apply it to a website structure that you've already tested. And so PPC gets leads coming in the door, automatically gives SEO time to kind of, you know, do its little rumble jumble thing. I don't know what rumble jumble means, I just made that up.

Gavin Taylor: We make a lot more than the last agency you make.

Chris LaFay: You make money, you own the website. You're sticky.

Gavin Taylor: Like the, like we actually give them the website.

Chris LaFay: Yeah, no, exactly, yeah. Oh, oh, like if they leave, you give them the website.

Gavin Taylor: Yeah, yeah, we'll give them the website.

Chris LaFay: But it feels sticky though because if you built the site, you're doing the ads, you're doing the SEO.

Gavin Taylor: Like it, we own the ad account, we own, we manage all the name servers, we manage all the call tracking, manage all of that. So it's very sticky, which is why we've lost one client over the last like 10 years.

Chris LaFay: Yeah.

Gavin Taylor: So the reason why I even brought that up is yes, it takes us upfront investment and development hours to build these pages, but we know that this is going to get those local rankings in general.

Chris LaFay: And I understand there's nuance between like repair shops, but like I see this list of we'll call it 40 different services in general are. Could, would it be logical to say that 75% of those services are basically the same site to site to site?

Gavin Taylor: No.

Chris LaFay: No. Okay. I figured everybody would have like break.

Gavin Taylor: That's where the PPC pages come into play because 90 of all about PPC pages are the same services. Like it's, it's very much the same. No, some people will like focus more so on like Asian auto repair, domestic auto repair and then it really depends. This is where the niche specific terminology comes into play because European auto repair, things like Mercedes, like those services are going to vary drastically versus a general auto repair which this shop is those course of. It's like AC repair, things like that. Sure. But not all of them will actually do that. Some of them will be very hyper specific on their services. But rule of thumb, all these shops do oil change. Yeah, that's one thing I know that every single one of these shops do. Okay, Okay, I know. This is another like call where I just dump a lot onto you too. So this is one of the reasons why I chose to do the eight hour thing. Do you think it will be beneficial if I give you access to ClickUp, you hop in here into the processes and then we meet whether it be later this week or we will meet next week of you kind of going in depth about each of the process and the suggestion that you would change.

Chris LaFay: Let's do this. So this week I have a couple of. I'm driving into the city a couple of days which makes my days.

Gavin Taylor: Well, I actually just did eight hours so that's two hours a week. So if you spend an hour look over the processes and what you would change. Like we'll just meet next week that we already have scheduled.

Chris LaFay: Yeah.

Gavin Taylor: And then we'll go over the.

Chris LaFay: In general just so you have a. Like this obviously is not locked and loaded. Typically speaking any two week period. I have meetings not always booked. But if we meet on a Monday, typically the next like that week and the week follow that week is typically already done. Not always but. But that's mostly the case. And then the following week is about 60% then the week after that's typically pretty light at that point. That kind of gives you an idea of kind of like the calendar rolls and obviously those are over generalizations. So like next week actually is fairly light right now. Yeah. Let me. If you can give me access to this, I would also. Is there a staging site that I can just look at the back end of something?

Gavin Taylor: Yes, there is one that. I don't know why this doesn't have. Hold on. Let me log in on my side see if I can have access to the press. No.

Chris LaFay: Or just spin up at a separate. Like just pull the template or take a current site that's kind of like 20 done and just do that whole thing.

Gavin Taylor: Let me show you. Hold on. Where the actual template is. I don't know why for whatever reason I don't have access to the WordPress thing on here. Usually I do. Okay. I have my developer that we were just talking to. He just sent me over the updated template that we're going to be using Moving forward. He is supposed to be uploading this to our siteground today.

Chris LaFay: Okay.

Gavin Taylor: This is. I guess this is a theme. I don't really understand any of this.

Chris LaFay: Seems to remedy in code. Suppose admin page and PS4 the same variables.

Gavin Taylor: Okay.

Chris LaFay: Awesome.

Gavin Taylor: Okay. He's talking a little bit about what we've been talking about.

Chris LaFay: Yeah, absolutely. But it does probably be available at A minus seven. They're not set. Could you Actually send me that zip file. Yeah, I would like to see it on the. I would like to like if there's a site on like when it gets uploaded to SiteGround. That would make life simpler.

Gavin Taylor: Absolutely. I will get you access to it, no problem. I will send this zip file to you so you can see what we will be using. Keep in mind, he's very much in your mindset where he's like, hey, just upload the Steam versus using siteground. But I mean it's the same concept. So I'll get that sent over to you and then I'll get you access to click up and then I will just send you a message and click up with a link to this template. That way you can just review the process. This is like all the old stuff, so don't even worry about this. Anything that doesn't say old version will be what's actually live right now. And the change that I am impending to do is take piping and pre work and consolidate into one or have it trigger off at the same time. So just keep that in mind. Okay.

Chris LaFay: No, that all, that all makes, that all makes perfect sense. Okay. I don't know what my recommendation I would normally like to be like, so when we meet next week, after I review all this, this is what my deliverable is going to look like for that I don't know because I don't know what this stuff is going to look like right now. And so that's fine.

Gavin Taylor: I understand. There was a lot of me just like dumping, hey, this is what's going on. And I feel like that's really good early on. If you get the whole picture in my mind, like I mentioned to you, you saying inside of Craig's mind for the first time. Right.

Chris LaFay: It's very noisy. It's very similar to mine actually. I'm like, I know what having pet projects feels like. That's.

Gavin Taylor: Yes. So our number one goal here obviously is get the process down to under two weeks. Yeah. So I feel comfortable. We got that process down to under one month. So we have two more weeks to like consolidate and this is where it's going to get nitpicky because it needs to be duplicatable and there are the nuances that I feel like it's going to push it over the two week mark fairly regularly. So having a core template, not even just the core template, but like multiple core templates. So we'll have the one that we optimize now, which is the one I'm sending you today and then we'll duplicate that template and then make it look a little bit differently or something other version. I want to have like three or four different templates that we can utilize in the same process. So that way we know, okay, this template works. Tried and proven, but I have different options.

Chris LaFay: So in case you get an inkling to go crazy with templates now that you kind of have one at your disposal before that happens, and this is the developer side of me talking here is I would rather.

Gavin Taylor: Hold on.

Chris LaFay: I'm gonna, I'm gonna oversimplify, but this then expands greatly. Let's pretend that the only things that you have at your disposal that need to be customized were primary color, phone number and logo. So obviously there's a little more than that, don't get me wrong. But in terms of like static stuff, those are the three I would rather see. You have a. Are you familiar with. I know you're not super technical, but are you familiar within WordPress the idea of like a parent and child theme?

Gavin Taylor: I've heard it mentioned a lot, but.

Chris LaFay: So in general, let's put it this way. A parent theme stores. This is not 100% accurate, but it's going to be close enough for this conversation. A parent theme holds all of the like, main configurations. So like, let's say that it's a theme that uses Elementor as its page builder. It would have Elementor installed, it would have some custom blocks in there. It would have all the settings panels and everything. It will have like baseline styling. Like, you know, how does a grid look and how does a column set in a blog post? Like a child theme absorbs all of this, but it just, it simply just applies the, the art style on top of it. Whereas like, you know, the parent theme might kind of be like a white screen with black text and an aerial font with like default like paddings and margins and stuff like that. The child theme would take all that structure. It's not going to move an element around. So I'm going to take a blog post pod and say instead of going image header, description, I want it to go description image header. It's just going to style it up. So what I would rather see you have is a parent theme that houses all of your variables and all of your settings and then a child theme that you then activate on a side by side basis that then takes all those settings so that when you're doing the setup process, no matter which template you choose, you're setting it up exactly the same way. Okay, does that make sense?

Gavin Taylor: And we can do that by taking it one step further. Right. So I understand, I fully understand what you said. Basically, parent theme and then have a couple different child themes side by side basis. That's what we do now. Taking it through, I keep bringing up, but SiteGround Migrator is my oversimplification of the spit up a site type of thing. Because with the SiteGround migrator, it pulls the parent theme as well as the child theme. All we're doing is we can develop it just like you're saying. We can save it in that aspect, but we can roll it out on the template basis so it's still exactly what you built up and then duplicate it with SiteGround. The reason I want that is because eventually as we grow what you're talking about having someone go in and do the edits from one settings menu, I think a junior developer can do that very, very well. That's internal to us. And if we oversimplify so many different aspects, there's not a place he can screw it up. I have PTSD from a launch we did a couple months back that everything went wrong. We pressed the launch button and the site broke. Like it reverted back, took content from another version of the site. It was absolutely terrible. I was working all weekends, 16 hours a day. So to prevent that again, I very much think that I'm on the same page as you. We just throw it into siteground Migrator.

Chris LaFay: Yeah. You have in your site Ground Migrator, your primary. Like what whole website template has parent theme and then multiple child themes and then that thing gets duplicated and you choose which child theme you want to activate and then that settings panel, a side by side basis is identical.

Gavin Taylor: And I think this file I'm going to send you has both the parent theme and child theme.

Chris LaFay: Oh, cool. Fantastic. Yeah. Take a look at that.

Gavin Taylor: Yeah. If you could give me heads up on that, I would appreciate that. Okay, I'll get that sent over. I will let you go. I know you do have a call coming up and I'll get you access right now as well. And we'll go from there.

Chris LaFay: Before we wrap up, do we want to schedule a second meeting next week? So right now we're meeting on Tuesday morning from 9:30 to 10:30 Eastern. Do we want to schedule a second one or do you want to leave that open for. Leave that time open for doing.

Gavin Taylor: Let's leave it open for like off the call work like we did this week. I. I just think that'd be better.

Chris LaFay: Sounds like a plan. Awesome, man. Well, this was all really beneficial. Much appreciated. I will dive into some stuff and we'll have something interesting to show you next week. I don't know what it's gonna be, but it's gonna be something perfect. Sound good?

Gavin Taylor: I appreciate it.

Chris LaFay: Awesome. Have a good one. Bye.