Meeting
IHG - Current
Gist
Chris LaFay and Lauren Huh kicked off the signed Celebrate Service refresh project for IHG, a $4-5k design refresh (not a full rebuild) targeting launch by June 1st ahead of Celebrate Service Week (June 8th). They clarified design parameters (keep structural elements, allow repositioning, avoid changing core components like dropdowns), addressed a recurring China firewall access question (deemed likely a non-issue given past history), agreed to add sender name/email fields, and set a production timeline: designs finalized April 1st, hotel list by April 15th, testing windows in early and mid May, go-live June 1st with Heat Maps and Google Analytics turned on.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions6
- Confirmed Celebrate Service project is signed and moving forward
- Keep the same general page structure and element placement, allowing repositioning within reason
- Will not build email open-rate tracking due to added scope and low accuracy
- Will add sender name and email fields to the message form without validation
- Will implement basic heat maps and Google Analytics rather than deeper personal tracking
- China firewall access will not be specifically engineered around given no prior issues
Risks and blockers3
- Uncertainty over whether users in China (or other global offices) can reliably access the celebrateservice.ihg.com site hosted on WP Engine
- Limited historical data on who has actually accessed the site from different regions
- Heat maps may not provide much real value given the site's simple, short pages
Open questions2
- Will China access ever actually become a problem requiring investment to solve?
- Will the client push to expand scope again for tracking/analytics features previously declined?
Next steps5
- ClientSend Chris a pencil sketch of the redesign before creating final designs
- ClientDeliver finalized designs by April 1st
- ClientProvide updated list/Excel of hotel portfolio by April 15th
- ClientRun testing windows the weeks of May 4th and May 11th
- MeTurn on Heat Maps, Google Analytics, and the email sending platform live by June 1st
A record of what was agreed, not a task list — nothing here was scheduled.
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