Chris & Charlie: Walkthrough Pages

Chris LaFay: Alexa video. Call. It. It's.

Charlie Keown: Charlie. Hey, Chris.

Chris LaFay: Good to see you, sir.

Charlie Keown: Good to see you. You're like a nice, professional looking setup.

Chris LaFay: Oh, I guess we haven't ever done. We haven't actually done this before, have we? No, I've actually. You're one of the few people who I have seen in person more often than I have virtually now. That will. That will eventually supersede itself, you know, very soon. But we can hold on to the fact that we have actually seen each other more in person.

Charlie Keown: There we go.

Chris LaFay: The joy. I. It took me a good couple of years to get this set up the way that I wanted it to be. Not because I was slow, I just. I'm not a handy person. And a lot of like hanging that guitar and that guitar and actually that bolt as well required me to put holes in the wall. And if I put the wrong hole in the wall, guess who's not putting plaster and repainting wall?

Charlie Keown: That guy.

Chris LaFay: I. I was. I found all my stuff, I collected it all, and then like basically one weekend, my wall went from blank to this.

Charlie Keown: Nice.

Chris LaFay: Because commitment is hard sometimes, so. Well, awesome. Let's go ahead and dive in. I'm gonna record this so that if you do want to go back and look at anything, you can the link the. Are y'all on Google for like Google workspace, all that jazz? Sweet. So in the next hour or so, if you need the recording or the transcript, just go to the calendar invite and it'll be there. So I have loaded in a handful of pages. I'm gonna go ahead and share my screen. Oops, wrong button. It does help to click the share screen button. We're gonna share this whole window. Voila. Okay, so I created a little tracker. This will be updated later. This is not publicly visible because I realized that Claude realized that the cloud artifacts can't be visible to people outside of your own company, which is stupid. But I will send you these URLs. So what this is status is just simply has the robot imported, like, has it gone through a process? So, yeah, a lot of these will be checked off. Yes. Is the content in there? From what Erin [Aaron] sent over? Yes or no? Did we import images? Yes or no? What I've noticed in a couple of her content docs, some of them were bad. Not intentionally. They just. She missed some things. So this is a confidence score on how Claude felt about the content and if it actually made sense together. And then she sent over a library of images rather than being like page A, Here are the seven images, page B here, the 10 images she sent over a huge library. And I had Claude go through and describe every image in detail for itself so that when it's putting in images into pages, it could look through that description set, find the right images and pull them in. But on the one or two pages that already did it said that it felt like it had little confidence in it. So this is the checkbox to say that it's done. Then we have a percentage over here for image confidence as well too. So that gives you a really baseline idea. So if you click on this, it'll kind of give you kind of the details. Like, here's the old URL. There's the new URL. You can open up the sample page, you can open up the old page. So backyard decking. Voila. So I'm gonna. There's about three or four pages that I know Erin [Aaron] wants to see. So after you and I go through this and if you like everything, I'm going to have Claude go through and add images to these four or five pages so I can get Erin [Aaron] to approve their layouts.

Charlie Keown: Cool.

Chris LaFay: So you're going to see probably about two or three different hero sections. Pretty much all of them have paragraph, eyebrows, header 1, tags, paragraphs, and then a button set. A lot of sections are like this, where you have eyebrow, H2, description and then something. These are technically links, but I again, kind of with the content import process, I think Claude did not realize if you don't have a place to link it, then don't use a block that has a link in it.

Charlie Keown: Right.

Chris LaFay: So I'm going to go have to go through, do some of that stuff as well. Other things you're going to notice it sucks at padding sometimes. I'm having it do some of those things. We have icon pods here, H2s, H3s, paragraphs, another title section. We have these like little slide sections as well too, to talk about different problems. Little stat bar, little quote sections. Again, padding sucks. I'm gonna have it fix paddings. We do have this. She does really like this, like gallery style. There is one. There's one that was done recently. I think it's this one. The classic collection. This actually does have images on it.

Charlie Keown: Oh, nice.

Chris LaFay: It looks so much better when you put photos in. Yeah. So this kind of gives you an idea of kind of what the. Like, there's placeholder tag. These are. These are kind of like. These are going to be some of your most common blocks here where we kind of have like an image card with a link down at the bottom and then everything. For the most part, every page has like a pre footer CTA. Sometimes it has a background image, sometimes it doesn't. This is very common. So if we go. And then like let's go back over here to classic like you'll see very similar structure. We pull the problems up a little bit higher. Those are just. That's actually not that good. We need to fix that. More of these image cards miss the headline there and another one there need a. That needs to give a better background overlay on it. So these are. Let's see. That was a collections page, that was a project page and then a performance page here.

Charlie Keown: Gotcha.

Chris LaFay: So again, very samey. Very intentional Testimonial placeholder images, prefitter CTA. Any questions there?

Charlie Keown: I don't believe so. Could you go back to the. For project page, whichever that template was.

Chris LaFay: Yeah.

Charlie Keown: And scroll down a little bit. A little bit. A little bit more. Contractors better back our placement. Okay, perfect. Yeah. I just wanted to see that that collection type was like internally linked down there.

Chris LaFay: Oh, gotcha. Yeah.

Charlie Keown: Connecting projects to collections as well as the. The performance type page as well.

Chris LaFay: Yeah.

Charlie Keown: But yeah, it all looks. It looks good to me. Our objective on obviously on our end we'll just be making sure the actual content itself that appears in there is. Is SEO optimal. I'd sent built out a bunch of briefs for. For Erin [Aaron] to use to build out. So like header structure with loose guiding for what she wanted to include in the content itself and target keywords. I think like you said, we wanted to make sure that it was pulled in because the live edits on the Word document weren't translating to the. The JSON file.

Chris LaFay: So don't worry, it's the JSON file. The JSON file is more about structure. Word Document is more about the actual words. As long as the only edits that are being made in the Word document are actual Word like. Like you're not copying and pasting sections or deleting whole sections. You're just. Yeah, and that's perfectly fine. I'm not going. So with that being said, you have access to her Dropbox folder, right. So when are you going to be able to send over to me updated Word documents for is if it's easier.

Charlie Keown: For you just to load them in and I can edit on. I mean is this easily editable on the front end? Like could I just make tweaks like.

Chris LaFay: On the back end of the WordPress site? Yeah. So like it's Here, let me just give you a preview. This is a page that Claude builds. I actually haven't clicked on one of these yet. It should be fine. Oh, no errors. Oh, when things work the way that you want them to, man, it's a wonderful feeling. So it's. There's two types of blocks. There's actually. It's similar to pool defense, but it's better because we actually got paid for this one. Not. So this is a mixture of both, so of custom and drag and drop stuff. So a lot of the paragraphs, like when you see like headers and paragraphs, like in like bulk content like this, typically speaking, you're just going to be able to edit it straight up. When things are inside of cards like this, if you click on them, they're a custom block. So like, if you're like, like, oh, wait, where is it? Open the expanded editor. Okay. And now you have your heading and body. Heading and body, Rinse and repeat. And that's your font awesome icon there, which I know you don't give a crap about, but you could also then add as well too. So a lot of them, a lot of the content that's built in these custom blocks, a lot of them are repeaters. So you can. You can delete or add if you want. So we have this. Those are headings. So like these images here, these are image tiles. That's a custom block. Open expanded editor, blur, blink, blur, blank image.

Charlie Keown: Gotcha.

Chris LaFay: Like, does that make sense? Now, I'm not trying to oversimplify, but like, does that make sense? Yeah, the heroes are the same way. So like these, Hero50, a lot of these, like we. There's a lot of 50, 50 blocks. So what those are, the image is actually loaded in custom over here on the side, but the content on the opposite side is editable. And that's so that we control the responsiveness of how the image and the text work in code. And then you can do whatever the frick you want to with the content without having to bug us. That's the same thing with these guys as well, too. Image over here. And then you can also switch the sides.

Charlie Keown: Oh, nice.

Chris LaFay: For those, you could technically upload a video here. You could. I realize you're not going to do anything with imagery and video. I'm just. Yeah, I appreciate trying to paint. I'm just trying to paint a full picture. Like the stats block. If you look over here in the sidebar, do you have a block where there's text and you don't see a little Carrot to drop it down. That typically means it's custom. Okay. And then if you don't see this panel over here on the right hand side, you click the little panel over there that kind of pulls the sidebar open. And as long as you're selecting the actual block itself and not like the, the container that it's in front of or that it's grouped by right. You'll see it over here. So does that get you pretty much what you need?

Charlie Keown: Yeah, absolutely. I think it just makes more sense to go ahead and just pull it over and then that way you can do what you need to do in terms of formatting instead of waiting on us to, to fine tune a lot like the 95 of this copy is in place. It's just making sure that the keyword like making sure that the page flows smoothly but the sections are all there, the content is all there. It's just fine tuning and making sure that it's SEO best practice. But yeah, I think, I think it makes more sense just to go ahead and pull over the copies and that way as edits are made, they're kind of finalized on, on the front end instead of going back and forth about making small edits and then finally green lighting edits and then having maybe to change formatting or whatever, I think makes just more sense to go ahead and pull over.

Chris LaFay: Sounds lovely. I'm also making a 301 redirect list that when I get, when all the things are done importing, I will send that over to you for validation. Pretend for a second that I get all of their content imported by the end of the week. So let's say that I can send you an email on Friday and be like here's your username and password. Have fun. When will you be done with your pass through?

Charlie Keown: I don't imagine it'll take too, too, too long. I can do. I'm out of office tomorrow for the full day, but I'll be back Wednesday and kind of run through a few of the pages and get kind of a time, a time frame for what each page should, should take in terms of gut checking. But I don't imagine it'll be too much of a lift in terms of re optimizing the existing content. But I'll give you kind of a nailed down time frame once I work through a bit of the copies and get a feel for, for what they're like. But I don't imagine it's stretching very, very far into the future in terms of once, once those copies are pulled over and the edits that we need to make. It's really, it's really not a heavy lift. It's just. Just double triple checking that it all makes sense and is as SEO optimal from. From the jump.

Chris LaFay: So if I had it all done by Friday, do you think you would have your stuff done by the following Friday?

Charlie Keown: I think that's yeah. Reasonable.

Chris LaFay: Okay, cool. Awesome. That sounds good. I just want to make sure that I'm painting a good picture for Erin [Aaron]. Okay, dope. That sounds good. Well, when I get this done, I will send you over the WP engine password. So just a note on WP engine in general. Are you familiar when. When sites on WP engine are blocked by password? Not just, it's like little pop up box that comes up. Great, so I'll send you the user and password for that pop up box. A heads up. Sometimes you have to type it in twice because it goes from HTTP to HTTPs and it. I don't know why, but that's just what it does. I mean I know why it does it, but it doesn't save the. The username password. Anyway, I digress. I'll send you over that as well as WordPress credentials and then you can run through things. So awesome man. Well, thanks for hopping on this. I appreciate it. Thank you for accepting my random calendar invite. I do that sometimes with people that I know. I'm just like, can we meet here? And it saves like three or four emails going back and forth. Absolutely. So much appreciated, sir. And my goal is to hopefully holler at you by the end of the week.

Charlie Keown: Sounds good. I will keep an ear out and I'll try to get you. I mean we'll target for next Friday for all of our edits to be complete, but I'll get you an established answer on that as we go through the copy as well.

Chris LaFay: Sounds good man. Have a good rest of the day, sir.

Charlie Keown: You too.

Chris LaFay: Bye.

Charlie Keown: Bye.