2026-06-29 - Andy Milligan - 1:1

Chris LaFay: What the heck? That was fun. It. Yo.

Andy Milligan: Good morning.

Chris LaFay: Good morning. Let me put these suckers in actually.

Andy Milligan: Barely.

Chris LaFay: Jump that goes here. This. It's like I don't know how to do a thing. I don't know how to do meanings. This is wrong. This is correct. There we go. How's life, sir?

Andy Milligan: Not too bad. Just wanted to start off the week strong that's been. Last week was just. I had that conference in Clinton Bay and it just threw me off like off a schedule. It was, it wasn't terrible. It went pretty well. But I always kind of beat myself up after conferences sometimes because I wish I would have been more outgoing. I talked to more people. But it was good. Had two or three deeper conversations and about. About it. It was. It's a put in. Bay is like a very heavy drinking culture. So it's like that's where a lot of people. That's how a lot of people bond. So I was kind of, kind of a weird one out. But I still, still did my best to partake as much as I could and meet people. But like it was every time I met someone it was. It felt like having to force like walking up to someone and say hey, my name's Andy. And yeah, it wasn't like natural like conversation starters. So I was always putting myself out there a little bit. But it was good to. Good to meet people. Good to do that.

Chris LaFay: So was that the healthcare one?

Andy Milligan: Yeah.

Chris LaFay: So was it worthwhile?

Andy Milligan: I think so. I have, I mean I, you know, connected with two other people on LinkedIn. I had got one podcast guest.

Chris LaFay: Okay.

Andy Milligan: I was the only like marketing person there. Which I don't know if that was a good thing or was a weird thing. But yeah, I think it was good.

Chris LaFay: Do. No, that's not right. Do you think you're getting any clients from it?

Andy Milligan: Maybe down. Maybe in the long term. But I don't have any direct like sales calls or anything from that.

Chris LaFay: Gotcha. Interesting.

Andy Milligan: And some of that's on me. Like there were definitely ICPs there.

Chris LaFay: Yeah.

Andy Milligan: I just, I have a really hard time. It's my own personal shortcoming. I have a really hard time talking about coming across the sales to the mall where I'm already like if you're not like the one of the private equity people or one of the people that are investors, no one really wants to talk to you that much.

Chris LaFay: Yeah.

Andy Milligan: So I try not to take like dude, like it's so wild how multiple times there's people that you're just be talking to and literally in the middle of a conversation, they'll like walk away with like no context at all.

Chris LaFay: So what I was.

Andy Milligan: Yeah, no, I literally like there was this guy I talked to a couple times and I thought we were having like a good conversation. We're talking about like GLPs or whatever, like med, like Medicare stuff.

Chris LaFay: Yeah, yeah.

Andy Milligan: And just like he was, he was the one talking too. We just like literally mid conversation, just like he saw a squirrel who got distracted and just walked in the other direction. I was like, did I miss something here? But.

Chris LaFay: Dude, that's, that's wild man. That's absolutely wild. Would you go to it again?

Andy Milligan: It's a. I think I will next year. The biggest thing that you kind of bet on with these is that like you don't know the like the lay of the land. So what I would do if I could go get industry to make it more efficient is I would only go to the first day, I'd get there earlier and I would just talk to more people. Like I connected with all the people that I wanted to and tag a lot of them to LinkedIn posts. And I have one, I have one really enterprise healthcare tech guy that I talked to via the coo and I think, I think he's open to a sales conversation. But there's also like, it's a really good like local. It's. They had like a lot of the private equity companies in Ohio there. Like they had the Ohio fund, Jumpstart Ventures and these are all like private equity companies that specialize in healthcare startups. So it was. I met two or three people that were on like decision makers at those companies. And so yeah, it's, it's one of those like conferences are a long term play.

Chris LaFay: Oh yeah.

Andy Milligan: I will say though, I will say though, I enjoy my time at like industry conferences a lot more. Like, like even on the one in Manhattan, as stressful as that was, like I just enjoyed that one a lot more because like other people doing what you do, it's just, it feels a lot more natural. Whereas I really felt like a, A fish out of water. No pun intended.

Chris LaFay: That's why I, that's why. So I got a random. Sorry. Actually my wife just texted me. Hold on one second. Sorry.

Andy Milligan: Yeah.

Chris LaFay: Oh my gosh. The joy of your wife working at a church that you built the website for a long, long, long time ago is that you get to fix their website for free when it breaks because. Yeah, yeah, yeah, the joys. Anyway, let me put this on my list. WPC Snow fix. Trying to get Better about like setting a list and doing my lists rather than. Trying to remember things. But yeah, I always. I don't like industry conferences, meaning like conferences with like ICPs in them. So, like the thing I did in Florida this past week, a buddy of mine, he's the guy. Did I send you my. I think I sent you my note of the guy that was like, hey, I want you to join my team. Yeah.

Andy Milligan: Okay.

Chris LaFay: It was this guy's company and. We had about seven people manning this booth. It was huge. I sent you any photos of it?

Andy Milligan: I don't think so, no.

Chris LaFay: I need to send you a photo of it just because it's, it's just mind boggling. Like, this is not. I'm going to show send you a handful of photos, Not all of them army, obviously, but I just want you to get an idea of like the, the scale of this.

Andy Milligan: Okay.

Chris LaFay: Sending. And I've never watched anybody sell before, really. I mean, I've watched all your videos that you've sent me, but I haven't seen like anybody like live talk to a cold person. And it's really interesting. There were three people in the booth that were primarily there for sales related conversations. And one of the three people was the person that got everybody signed on. Basically what they did is like, if somebody was interested, a sheet of paper that said, hey, I'm interested in this, you know, marketing package, Sign here. You're not really committing to anything. He was the one that got people to sign the other two, zero. The. The. That one guy, I think got all six signatures and we joked around with them the whole week because he was like, yeah, that's like, this guy's not even a sales guy. He's. He runs the, the video studio within the company. And he was just the closer. Like, that's what he did. And I realized that's why I don't like conferences, because I have to be the opener, the middle guy and the closer. And you know what I suck at doing in general is closing. Like, I'm absolutely terrible at it. And that guy was ruthless in the best way possible. Like. And so like, that's the type of person I'm gonna say, I'm gonna put this all in air quote. So, like, that's the person you need to be able to scale a business when you're doing activities like this. Obviously you can scale without a person like that. That's not, I'm not suggesting otherwise, but that was interesting to watch how he was so successful because he actually asked the question, let's go.

Andy Milligan: Yeah. What were some of his behaviors that made him an exceptional closer? Like directness and asking was he like funny or charming or any other things he did?

Chris LaFay: Well, I don't, I wasn't really in those conversations. So like, if you look at the photos, you'll see how large the booth was. I wasn't really. I was more trying to get people to come into the booth to do the, the podcast recording, not the podcast. It wasn't a podcast, but little like profile video thing. That was my job. And then I also actually sat in the co host seat, the, the host seat of that little two person setup. It actually interviewed the people that came by, so I wasn't really in them. But he basically. I mean, from what the, the little bits that I saw after they walked through the package and they, they expressed some interest. He was like, you know, just, we're just setting up calls today, like send up calls and send up other stuff, like drop your info here and we'll, that's not right. We will, like, let's get a time on the books to talk through all this stuff because like, you guys, you guys need this like, very adamant about like. Yeah, he leaned in a lot to like the, like, this is something that will help you guys. I think that was actually a major part of it, now that I think about it. Rather than being like, does this sound interesting to you? Like they've already had basically said this is something that we need and would provide us value. And so you basically just reiterated that with confidence. So. Which is weird to think like that's, that's not all there is to it, but it is a portion of it.

Andy Milligan: Yeah. Yeah. I think it's. Yeah. I love, I, I admire people like that so much and I wanna, I am, I can't, I'm careful. I want to be like that. I can be. But it's like I think of the times when I thought, I thought about making a LinkedIn post about this, but like how much we all genuinely actually enjoy being sold to. And the reason we have distaste around it is because it gets done wrong so many times, you know?

Chris LaFay: Yeah.

Andy Milligan: And now it's like the, the, the, the bar for what's good is infinitely, infinitely lower, you know, because there's so much cold outreach and bad personalization that even just like effort comes across as genuine. Just a reminder to take more swings.

Chris LaFay: Yeah. I mean, ever since I started doing the whole. After every single sales call, having the next meeting already scheduled, like my close rate, I don't know what the numbers are. But I can tell you it drastically went up just by being confident, simply like that, that helped. So imagine what would happen if you actually leaned into it more and actually said, yes, this is what you need right here. Also, I think there's an element of that that I've been doing because, excuse me, because my web, because my website has like all my pricing, my entire process, the whole nine yards, like listed out completely. When I'm on a sales call and I know I'm only going to get a fifteen thousand dollar website lead, I just go to the website before the web, before the call is wrapped up and I'm like, based on everything you're saying, this is the package you need. It comes with this, this, this and this. And because my website shows a very strict offering of like only five pages, if you do the fifteen thousand dollar version, I'm able to then say, oh, you already have 10 pages on your site and we're basically bringing over all the content. Yeah, that's fine, we can fit that in. And now it makes that $15,000 look more of a deal, which I think is very helpful. It's like, here's the thing, this is the only thing you need to worry about. Don't look at these other ones. It's okay.

Andy Milligan: So.

Chris LaFay: I think that helps. I mean it's slimming down the options for people. We're making it easier to buy.

Andy Milligan: So yeah, it's a fine line between like making it not being pushy and then, you know, because I, I already know that in our own heads we view the worst possible outcome or the worst possible possible perception of what we say. It's a very fine line between it like having that mindset like we're that guy where it's like an assumed next step and it not feeling forced. This is like, it's so such a, It's a fine line. They're just taking. Doing it more, you know, seeing what works.

Chris LaFay: Yes. Honestly, the more reps I got, like, I don't really like asking like that booth that I was in, I was kind of waltzing around the front of it and trying to get passers by to come in and record a free profile video. And it took me an hour or two each morning to kind of warm up to the fact of like, I didn't, I don't like bothering people, so I don't like, like being like, hey, want to come do this? Hey, I want to come do this. Want to come do this. Want to come do this. It took me a while Every morning to like, get into a rhythm of like, okay, cool, this is good. I can do this. And then it was a lot easier and it just goes back to like, do the reps, do the reps. And stuff gets easier. And it's easy to learn it at a convention where there's a thousand people passing by you every day because eventually you realize nobody's going to remember you. Like, if they say no, they're not going to be like, remember that guy that asked me to come record a video? No, nobody's, nobody's remembering that stuff.

Andy Milligan: Yeah. And meanwhile, like, I'll remember like, oh, that awkward conversation. I'll remember that for like years.

Chris LaFay: Yep. Huh. It's basically we just got to fill our brains with bad experiences so that they don't feel as bad.

Andy Milligan: Yes, exactly. It's the contrast between the worst possible thing and then.

Chris LaFay: So I will say they got a good number. Like I, they, they got a good number of leads. We probably recorded 50 to 60 videos over the two and a half days we were there and had about seven or eight people say, I am very much interested in this, which is a five thousand dollar retainer. So now don't get me wrong, it cost them like $60,000 to attend it, but one contract pays for it completely. 3.

Andy Milligan: How much, how much did it, how much did it cost them to be there?

Chris LaFay: Yeah. You didn't react to that number. It cost 60,000. Six. Zero.

Andy Milligan: Yeah.

Chris LaFay: Huh.

Andy Milligan: For the, for like the ticket or for like all the, the cost of like travel and set up and all that?

Chris LaFay: No, they, they, they, they had a booth there. So they didn't, they didn't attend it. They sponsored it with the booth.

Andy Milligan: So like the sponsorship package that they for to exhibit was 60,000.

Chris LaFay: Yeah. Did you see the photos I texted you?

Andy Milligan: Yeah, I did.

Chris LaFay: I didn't know that booth cost them $60,000. Because it's a, it was a, it was a, it was three. It was a three set. So like if you. Most booths were just one of those, but they got three in a row. Hold on one second. My dog is coughing. Give me one second, I'll finish that story. Daisy. Hey, just, just chill.

Andy Milligan: Chill.

Chris LaFay: Just lay down. Are you okay? Are you okay? You're not going downstairs? Go to the office.

Andy Milligan: Cool.

Chris LaFay: So yeah, 60 grand was the all in cost. So that was the booth, the Airbnb that we rented and all the nickel and dime crap that the conference charged. Food. They didn't give us free food while. So we had to pay for our lunches. Yeah, it was Nuts, man. But I will say, what's the comp?

Andy Milligan: It's a company called Gen4. Or is it New York Ave?

Chris LaFay: New York Ave. Yeah, New York Ave. And they're not a huge company. They're not. They're not big. Big.

Andy Milligan: You said they were primarily video, but they also did, like, web and things like that too, right?

Chris LaFay: Yeah, they do. So they do full service marketing. Hold on. Sorry. Hey, do you go potty? Let's go downstairs. Hey. Yo. I'm taking my dog outside. I'll be right back.

Andy Milligan: You're good.

Chris LaFay: Come on, come on, come on, come on, Come on. Mike.

Andy Milligan: I have also tried on multiple browsers. I'm coming.

Chris LaFay: All right. Okay. Sorry about that. I know we were talking about the conference. What was it? What was. What was it about the conference?

Andy Milligan: I was just shocked about the price. And then I checked out their website, saw their full service, and they have three locations in Florida.

Chris LaFay: Yes, they. The guy does a good job. The guy that owns it, Josh, it's actually a smaller business than it appears to be. He just does a good job of finding business owners and pulling them into the fold. So, like, everything they do is technically, their foundation is all video, and then everything stems from a good video strategy. So they do, like, quarterly recording sessions on site, in the studio, whatever it happens to be. And then they use that content to power blog posts, LinkedIn post, email marketing, the whole nine yards. So. And they're actually. They have a lot of really wicked smart people on the team. So they're not that generalist agency that's just like, oh, yeah, we can do social media for you. Why not? No, they're like. They're actually, like, good at it.

Andy Milligan: Yeah, that's a. What. What conference was it that. It must have been a really high potential one for them if they invested that much into it. What was the name of the conference?

Chris LaFay: It was something with dentistry. There was like 4,000 people there.

Andy Milligan: Oh, wow.

Chris LaFay: Yeah. Yes.

Andy Milligan: So I talked to the. One of the guys that I talked to. They have a. Like a med tech product, and they go to over a hundred conferences a year. Like, that's their entire playbook is sponsoring conferences, setting up a booth, and doing demos of this little scanner thingy that is, like, really weird. They saw a lot of them. Dude, can you imagine if, like, you or I were to 100 conferences a year? That just puts into perspective, like, Alex Hormozi has this video where. Or this piece of content where he talks about when he first started doing, like, flyers, and he had a mentor tell him, oh, you should start doing flyers. And he did like, a batch of like, a hundred and didn't get any response. He came back to the guy, he was like, man, what are you talking about? This doesn't work. Well, how many did you use? He said, Well, I used 100. He goes, oh, we use like 50,000 before we even. Before we even judge if it works or not. Just like that realization of, like, the sheer amount of volume that some people are doing. Yes. Yeah, I can't imagine that that'd be stressful, for sure.

Chris LaFay: You know, the idea of doing snail mail for marketing is actually very intriguing to me because it's funny. People's email inboxes got so. Back in the day, your mailbox was stuffed full of crap. Yeah. Your inbox was only business. Now your physical mail is not too overpowered, but your email inbox is smashed. So, like, the idea actually doing some, like, snail mail campaigns is very intriguing, actually, but you would need to do it on a very consistent basis. So, like, that's the hard part is so many people work from home, so, like, their business addresses are not real. So, like, that's the problem I have with it.

Andy Milligan: Yeah. I saw a video the other day of these sales reps that were doing this thing called cold caking. So when you deliver a food product to a company, it has to go to, like, it has to go to a person because it's just like a spoilable thing.

Chris LaFay: Yeah.

Andy Milligan: So people would customize a cake with like a sales message on top, and they would deliver it to name at a company, and then the delivery person has to find that person or send it off to someone who says they're going to deliver it to that person, which is just, like, genius and stupid all wrapped and go further than one. I saw that. I was like, man, people are getting smart or stupid.

Chris LaFay: No, I. I think it. Hold on. There was a. Where was it really? Where is this. Man Software software going to send you a article that I found. It was a. I found this a while ago. I'm hoping I can find it again. Man, I thought it was $100,000. No, I don't want a freaking AI tool. I want a. I want the pizza box guy marketing campaign. Let's get rid of that. All right, I have one more search that I'm gonna do, and then I'll be done.

Andy Milligan: Quick story, while you're working for that, I. Yeah, I got on a podcast with a lady who they. It's called the Healthcare Go to market podcast. And she was an introduction From Garrett Justice.

Chris LaFay: Oh, cool. Nice.

Andy Milligan: Yeah, she wanted to interview me for the. For the podcast. And she's like this super Indian lady. It wasn't a terrible recording. Like, she managed everything well. This was last. Last Tuesday before I left and we did that podcast was like 45 minutes. She's really hard to understand, like, super Indian. But it was all about, like, health care, web, things like that. Just pretty, pretty layup questions, to be honest. And, like, I can't even pronounce her name. It's like, it's a very long Indian name. She doesn't have very good English, and she's at a company that's like the soft software product for, like, healthcare outreach.

Chris LaFay: Yeah.

Andy Milligan: So that's like, the reason that they wanted to interview me, but they don't have it. The podcast wasn't bad, but anyway, do it takes like 45 minutes. She messages me. Five minutes later, she goes, we didn't. The recording never stopped started. And I was like, oh, man, I. I feel bad for you. And I'm really hesitant to do it again because it's just like, wasn't a great experience. Like, I can't really understand what she's saying. And she's like, okay, so we'll ask different questions this time. It'll be different. And I'm just like, I really don't want to revisit that. And a fun story. Yeah. There.

Chris LaFay: Have you replied back to her yet?

Andy Milligan: I have. I was like, I first I told her I was like, yeah, I'll be at a conference the rest of this week. Which is true. And that's just sent me another message this morning that I haven't answered.

Chris LaFay: Honestly. You could just say, hey, I'm sorry, but really, I'm. I'm. I'm pretty slammed the next. The next couple months. Like, I don't. I. I would love to do this again, and I'm sorry that it happened, but I'm just not. I'm not available. Yeah, like, yeah, yeah,.

Andy Milligan: That. I shouldn't feel bad about that.

Chris LaFay: That sucks, man. Oh, my gosh. But hey, at least your face isn't going to be plastered all over the face with this really poor interview. So, like, there's that.

Andy Milligan: I mean, I, I. Part of me feels bad for. But, like, I. I've been at Riverside before. I don't even think she pressed record now that I think back on it. So it's kind of like it.

Chris LaFay: That's why Riverside record as soon as the guest comes in, like, yeah, like, that's why, like, and also because Sometimes some of the best conversation and the best little bits happen in that beginning part. Like not with intention of like using it, but just. It just happens.

Andy Milligan: So it's completely my biggest nightmare. Absolutely my biggest nightmare after, like even I think I told you this before, but I had two, two or three podcasts that I recorded on streamyard that I exported to an ssd and the SSD broke, so I lost those. Dude, no, yeah, this is back like 10, 20 episodes of the podcast a couple years ago. I just, I emailed him and I said, hey, it was. There's a guy from Ohio State and some other agency owner in Columbus. I think I handled it pretty well because I was like, that's the thing too is another hormones is like there can only be one person in the high emotion boat in a conversation. So if you send an email, like beating yourself up, there's like, oh, it's okay, it's okay. So, yeah, I kind of took that route. Yeah.

Chris LaFay: Speaking of bad situations, we had the World cup here in Atlanta. Still, we have a couple more games. The subway system broke down after a game this weekend. So when you're talking about like when I say crammed subway car, I've been in them before. Like after a game, like you are, you're basically kissing the person next to you. That's how tightly crammed you're at, like standing up. They were standing in a, in a subway train for 90 minutes. It's not air conditioned and it was wet, humid. Everybody is sweating because everybody just came from a soccer game all jazzed up and got rambunctious and whatnot. Probably a lot of drunk people as well too. Imagine. Imagine. Imagine or don't imagine?

Andy Milligan: Yeah.

Chris LaFay: Yeah.

Andy Milligan: Have you guys faced any other issues with that or is that, has it affected your life in any way? Being somewhat close?

Chris LaFay: No, not at all.

Andy Milligan: No. No,.

Chris LaFay: We've done absolutely nothing with it, which is. I, I mean, don't get wrong. Like, we've watched a ton of games. But I there. I love going to sporting events. I have zero desire to go to a sporting event that I know is going to be sold out to the brim. I don't like, I'm not opposed to, like, I'm not opposed to being in a crowd. I don't mind. Like, what I don't like is the transportation and the extra things you have to think about when there's going to be a massive crowd going someplace. Like, I, I can go to a stadium and watch a game and be there in 30 minutes. This one special game I don't want to leave two hours early, sit in traffic, find parking, pay $10,000 for a ticket to just be more crammed than normal. I would rather wait, go see a regular soccer game for $30, and get in and out like that. That level of, like.

Andy Milligan: Yeah.

Chris LaFay: For those types of things, the level of uniqueness does not make the event better for me. Yeah, no, that's not true.

Andy Milligan: You have to, like, really.

Chris LaFay: A lot of them.

Andy Milligan: Yeah. You have to, like, really love the team or have an infatuation to put yourself through that.

Chris LaFay: Exactly. And I just don't. I don't. So.

Andy Milligan: This is. It is like all people are talking about, though. You know, I mean, I remember a lot the last. The last time I happened, I was in college and I went to a big, like, soccer school, and it was like I was getting so annoyed because it was all anyone was talking about. And I was like, you guys are weird. And I just. I. I always have, like, a natural kind of annoyance to it just because of that experience. People are like, watching it, like, literally in class. And like, even the professors were like, okay, like, we can't do anything today because this is going on. And I'm like, what is happening? Like, it's not that big a deal. And then I would get crucified for saying that.

Chris LaFay: So don't be wrong. I really love watching. I love watching it. It's fantastic. But I'm also like, whenever the US Loses, because they will eventually lose, it's not gonna. It's not gonna mess up my day. So.

Andy Milligan: Yeah. What if they win? Did they win?

Chris LaFay: Oh, they win. That'd be freaking. That'd be freaking gnarly, man. Like, absolutely gnarly.

Andy Milligan: Hope it doesn't happen, because that's gonna be like spring break over here and.

Chris LaFay: You would not gonna be. It's gonna be nuts. They still have a. They still have a good number of games that they have to. That they have to get through in order to make that happen. So the likelihood of it happening is still pretty slim.

Andy Milligan: So.

Chris LaFay: So what's on the docket this week?

Andy Milligan: This week I am. I have two in person meetings tomorrow. I have a. My last sellable diagnostic call just two hours tomorrow. I have two sales calls on Wednesday and in person meeting, a podcast and an in person meeting on Thursday and a website launch on Friday. Pretty. Pretty cool week.

Chris LaFay: Dang, dude. Okay, that's dope.

Andy Milligan: Yeah. How about you? I.

Chris LaFay: This is my first full week back in two weeks. So last week I was at the convention, and then the week before that I was in at the beach. I shockingly don't have a ton on my calendar. I'm doing a kickoff on Wednesday. I'm doing a. I'm doing both a kickoff and a final review on Wednesday, so that'll be nice. The final review site is the site that I charge 12 grand for. And I think I maybe have spent 10 hours on it so far. Maybe 15, huh? Yes, sir. I was actually doing some financial analysis of Classic City with chat with Claude Code this weekend and I sent in like all of our Harvard, like our time sheets, all of our invoices, all of our like I said basically like, tell me how each of these projects and retainers are going and what you see here. And it was like. And it listed out three client sites. Text, bill, trial, port, Publicom. And Claude was like, these are the ones you need to do more of. You need to do this. This is your business model. And I was like, yes, sir. So because all of those, that was a twelve of fifteen and a twenty thousand dollar, or actually twelve, fifteen and seventeen thousand dollar website, all the same scope and I could knock them out within a week basically. But they took time with content such as Life. Anyway, so I have those two things. I have a buddy of mine who's interested in hosting some kind of like a convention of sorts. So we have a meeting about that tomorrow and that's really about it. I don't know how to feel about that. It's a very odd place to be. So. But I do have a couple of. I need to get that site that's kicking off, I need to get that prepped for Wednesday and I have a pair of landing pages that need to launch this week. So I have to get that done as well too. But I should have everything I need for all of that. So. Wait, hold on a second. You might have. Your microphone's weird. I don't know why, but it's weird.

Andy Milligan: Is that better?

Chris LaFay: That is actually immensely better. I have no idea why that made a difference, but here we are.

Andy Milligan: Yeah. I said do you transition any of those like perfect fit projects? Do you transition any of maintenance?

Chris LaFay: Not yet, no, I'm. I'm working on that. Because I would love to be starting to make like 500 bucks a month off of those. That'd be freaking stellar. Did I show you the care packages that I came up with that are basically white labeling Mickey plus a little bit of time? Did I show you that?

Andy Milligan: Yeah, I saw your post. You added new pages to your website. Checked it out.

Chris LaFay: I'm Pretty. I would love it. I, I really like the idea. Come back. Yay. It came back. I have a buddy of mine, he runs a marketing agency that is much more successful in multiple ways, more so than yours and mine, my companies and he's doing some stuff on the side and he is, he was like, I'm gonna build these like little like he's like, I have this one shot script down to be able to build out like a two or three page website and Claude code that I can basically. One shot, I can basically get all the information from somebody and one shot a website up and he's like, I'm trying. He's like what I want to do is I want to charge 100 bucks a month for hosting, but I'm going to build the site for free because they're basically going to send me over all of their information. I'm going to one shot their website up live and it'll be done. And he was like, if I can get 10 folks to do that, I'm making an extra 12k a year and then if I can upsell any of those folks to an actual built website or an actual like Google Ads management type of thing, Now I'm making 500 to 1000 bucks a month across the board with still minimal work. So he was like the Free One Shotted website will take me about 30 minutes and in return I get 100 bucks a month. And he's like, for folks that are getting bombarded like these non profits and stuff that are getting bombarded with like you know, 10, 20, $30,000 website build, they could get a website done for 100 bucks a month. I'll one shot it for them, which is better than nothing, mind you. And I was like, huh, that's really interesting. I don't necessarily want to do that, but the concept behind it's interesting especially for a guy who already has his like full time income set up. Like why not try to make a. I mean the most like look at base camp, their max you can Pay them is 300amonth and they're doing great now. They've also been doing it for 25 years, don't get me wrong. But it's just wild to me.

Andy Milligan: Yeah.

Chris LaFay: That that's a business model.

Andy Milligan: Yeah. They basically use Basecamp to fund their other endeavors.

Chris LaFay: Oh yeah.

Andy Milligan: I love the way all their websites look by the way. Like hey.com, they have another, another tool.

Chris LaFay: That's called like fizzy do.

Andy Milligan: Fizzy. Yeah, yeah, yeah.

Chris LaFay: Huh. They have such a good aesthetic, man, such a good aesthetic. But, like, there's a lot of. Like, there's a lot of money in the 100 to $300 a month bucket. Like, because for some. Some people that's like, set it and forget it money. Like, literally just completely forget that it exists and gone. Like, and those things could add up. Like, there. There is a very strong. And like, because I have one client that pays me ten grand a month, another that pays me five grand a month. Like, we have, like, if those huge clients go away, that's gonna suck.

Andy Milligan: Right.

Chris LaFay: Whereas if you lose a couple of people at 200amonth. Oh, no. So.

Andy Milligan: Right.

Chris LaFay: Yeah, it's interesting. It's all interesting.

Andy Milligan: Listen, man, I have a. I have a team call here at 10, so I want to prep up for that a little bit, but.

Chris LaFay: Sounds good.

Andy Milligan: Glad you're glad you're back in the office, man. These are. These are really valuable to me just to talk to another human and, you know, you really, really does help me, so I really appreciate it. Keep it going.

Chris LaFay: Likewise, sir. It's delightful. Good way to start the Monday. I'll catch you later, man.

Andy Milligan: Talk soon.