Consume Media - Current

Lydia Rosenberg: Morning.

Chris LaFay: Hello. Hello.

Lydia Rosenberg: Good morning. Hi, everyone.

Chris LaFay: Hello.

Dawn Audano: Looks pretty where you are.

Lydia Rosenberg: My. I'm in my sun room. It's beautiful. There's Lady.

Chris LaFay: Cute puppy.

Lydia Rosenberg: Hey, puppy.

Chris LaFay: That's why I need. And apparently I need a sofa in my office so that my dog will lay next to me and not look like a sack of potatoes on a bed over there. Physically stay in my office. Now, that's been a newer thing. She's like, okay, cool. Human. Human affection's not the worst thing in the world.

Lydia Rosenberg: So, ladies.

Chris LaFay: Yes.

Lydia Rosenberg: Lady follows us around. She's, you know, she's a herding dog, so she likes to be with her herd.

Dawn Audano: I wonder if I have a herding cat.

Lydia Rosenberg: He might.

Dawn Audano: You got a clingy cat, too? I have a very. He's not here right now, but I could call him and he will come.

Chris LaFay: I mean, his tail has made appearances on Zoom meetings for a very long time.

Lydia Rosenberg: I love it.

Michael Rosenberg: It's nice to have clingy animals.

Dawn Audano: It really is. And we have. We got. We like him so much that he also has his own clingy animal. So my cat has a cat. That's how much we love him.

Michael Rosenberg: Yeah, we've definitely talked about getting Lady a dog.

Dawn Audano: Yeah.

Lydia Rosenberg: Yeah.

Michael Rosenberg: Help with the exercise.

Lydia Rosenberg: Well, we.

Dawn Audano: When we lived in Atlanta, we had two dogs. The first dog we had was Basil, and Basil is awesome and very well behaved and super amazing. And then he needed a friend, so we got him Toby. And Toby broke all of our, well, training, but they got along so well, and they. We don't have them anymore because they stayed in Atlanta, but the person who does have them now completely broke them of all their training.

Lydia Rosenberg: Oh, my gosh.

Dawn Audano: They love each other. They do. They love each other.

Michael Rosenberg: They don't need discipline. They just need each other.

Dawn Audano: They just need each other. Are we waiting for anybody else today?

Lydia Rosenberg: No, just. Just us today. Yeah, just us. Cool.

Dawn Audano: Well, we can jump right into it, unless we want to talk more about. Which I could probably do for the.

Lydia Rosenberg: Next 28 minutes without fail,.

Dawn Audano: Probably discuss content and the website and all those actual things we're here for. So the question I had from you, from our side is just how content's going, kind of what your timeline is, and then just any adjustments we need to be making on our end to prepare for launch. I know our original launch deadline was actually in May. It might have even been in April initially. So I'm wanting to see kind of where we're tracking so that we don't go too far over the timeline on a. On a search. For perfection. So I want to get as close.

Lydia Rosenberg: Yeah.

Dawn Audano: As we can, but without pushing us into the fall.

Lydia Rosenberg: Oh, yeah, that's not gonna happen. But, yeah, we are. I mean, we've been making a lot of meaningful progress. Michael and I spent, like, a combined maybe four and a half hours on Friday evening until, like, 7pM Working on stuff. So it's one of those things where. And I. And I may have said this before, but as just a reminder, like, none of, like, this is a priority for us. I'm not trying to say it's not a priority, but, like, we don't have a person who's, like, solely dedicated to website stuff right now. Like, it's me where I'm also doing sales. It's Michael, who's also our creative director, and all this other stuff. It's Leo, who's also doing all this other, like. So it's important and, like, we're each working at it. But, like, it's. It's. It's not like we have Corbin or someone who could just like, spend five days in a row and just, like, get it done. And so that's why it's taking a little bit longer. So just a little bit of that context. Like, believe me, like, we are marching towards completion. It's just. It's just a little bit, like. It's, like, tipping at it, like, a few hours at a time, if that makes sense. But we're getting in a really good spot again. Michael and I, basically. So we had a meeting last week with our team where we really, like, decided, like, how we want the content to flow on each page. And I think it's been so helpful. Like. Like, we know. Like, what are our block. You know, what's available in our block library? And we're like, oh, that would be a great section for an icon pod or for, you know, a featured project block. And, like. Like all those things. And so that's been so great because then we can just basically, Michael, you know, we know we did a lot of this with y', all, but it's just, like, it's been hard. It's. It's. Once you're in it, you can be like, okay, I can drop things now. I can. Oh, I actually want this little skinny CTA to be here instead of here. I want to shift stuff. So we've been doing all of that, which is really exciting, and we're, like, feeling so good about it. We're almost done with, like, the main pages, and then we just need to do, like, hey, how what do we want to do for the, like, video type pages? Like, we're. Again, we. We've planned it all out. We just need to, like, do it. So we're. We're getting really close. And, like, I've. I've updated and gotten everything updated with, like, all of our work. So all of, like, the videos are linked. Like, the ones that had missing embeds figured out how to get the embed code. Thanks, Chatty G. And Thanks, Chris and all that. So. And then through that exercise, of course, we identified. Okay, well, there's these opportunities for some new assets to be, like, put into the. Into the page. And we're trying our best to be like, what is actually what. Like, what is necessary for launch and what is it nice to have post launch, right. And, like, what can we do after we've, like, officially launched the website? So there are a few things that we are like. I mean, I'm now project managing. And Don, I am not a project manager, but I'm learning somewhat. And I'm project managing, like, six internal projects now. And maybe not project. Like, our team is projecting it. I'm like, the client.

Michael Rosenberg: She's the stakeholder.

Lydia Rosenberg: I'm the stakeholder, so I'm the one that's, like, providing feedback on everything and creative direction and da, da, da, and like, all this stuff. And so. But it's, like, it's all really good stuff, and it's everything that people like. People are really energized by it. Like, it's some projects for our design team where they're, like, super excited. And so it's. It's a been. It's really fun for everyone to work on. So I think with things like remaining fun and we're making progress, like, we're feeling good about the progress now. We are, like, we're hoping that we can get everything live by end of month and which is end of quarter, which was kind of like the idea when we were starting all of this was like, get this done by end of quarter.

Dawn Audano: I.

Lydia Rosenberg: You know, no one's gonna die if it go. If it pushes. Another week is kind of my mindset. So, like, I know that y' all want us to push and, like, to get it done, and I appreciate that. Believe me, we do the same thing with our clients. But I'm also just trying to have, like, the reality of the situation. Like, I'm about to be out for a few days because we've got some more medical stuff going on. Like, there's just, like, Landon's about to go on maternity leave. Like, there's just, like, things happening. So we're feeling really good. We're really excited. We're making meaningful progress. That's the update. I hope that's. I know I gave a lot, but hopefully.

Chris LaFay: No, you're good. So what I am most concerned isn't. The right word is typically when things drag out, QA stacks up over time, and that. That's a big scope creep thing. So my one request is that given that y' all have been working on this for the last couple weeks kind of ad hoc, and things have been going smoothly. Michael, you mentioned the one thing about the hero section is if there's anything, functionality speaking, we can do one more round of, like, functionality, edits.

Lydia Rosenberg: Yes.

Chris LaFay: To things. And then at that point, we'll be locked there.

Lydia Rosenberg: Yep.

Chris LaFay: And then you just let us know when you want to take it live, and we'll literally just copy and paste the site from our server over to your server. It'll be a very painless go live process because all your stuff is already pointed. And so that's the one piece of the puzzle that I care the most about. And so if that sounds good to you guys, that also works for us. So.

Michael Rosenberg: No, Chris, I'm the client. I want unlimited revisions forever.

Chris LaFay: I know. We get out of requests every day.

Michael Rosenberg: It's my turn.

Dawn Audano: No.

Lydia Rosenberg: Yeah. We get to be the annoying clients. No. Please don't make me cry. We got you, girl. We're good. We know, Chris. It makes absolute sense. We have actually. So in an effort to not be ad hoc, spamming you with things we like, as Michael and I were, like, really, like, doing a lot on Friday, there were a few things that we noticed that we don't know. Like, some things. I think Michael had, like, a couple that maybe, like, true bugs. Like, he's like, I don't think it's like, it's supposed to operate this way. So there's, like, a couple things like that, and then there were a couple of things of, like, again, sort of functionality similar to what, like, and we don't know. Like, we. So we have some things, like, to ask y' all of, like, is there a way to bring this function into this particular block? It's just some things that like, we're not going to know until we start putting content in things, which is now what we're doing. So, like, and we have, like, a little bit of a list so you can tell us, like, what the best process is. Like, is it best for us to kind of do A little bit more work, compile some more and then do the markup, marker, IO, whatever thing and like, and do it that way and then you can review or I don't know, like, or which. Like do you want us to wait and do them all in a batch or do you want me to start like doing a few today?

Chris LaFay: Like just so definitely in a batch, I'm going to paint with a very broad stroke and this is probably true about 75% of the time. Any, any functionality within a block that has form fields in it, the custom ones with like that all the design is done for you. You just type in stuff. In general, if a change needs to be made to that type of a block, that is a global change across the board. So if like with for example the hero section applied the ability to put a background image attached to the hero section, no matter which style you had, now that block everywhere has that option for you. So on the flip side, stuff that is purely drag and droppable, some of those things are going to be global fixes because some of them have like this containing section to work. It's stylistic, it could actually be applied in mass. Whereas others, if it's a drag and droppable stuff within Gutenberg, where all you can kind of at a micro level make adjustments. A lot of those things might be a page by page edit. I might give you something and say, hey, the update is there, but you might need to go back and change some things.

Lydia Rosenberg: Yeah, so we're happy to do that. We get it.

Chris LaFay: And so I say that to when you're. I definitely like feel like keep, keep moving forward, making content changes and updates and playing with stuff. I say all of that to where if you, you have a functionality issue with a block that's more Gutenberg and micro based, don't spend a lot of time using that thing, whatever that is on 85 pages. Because there is a chance that the request that you're making might force you to go back and do it all over again. And so yes, batch them.

Lydia Rosenberg: Like for one like Chris, like for example. And you don't have to give us an answer right now. Like for example, something that we didn't notice or realize until we're putting content and things in is in the. And this is one that's like a form field 1. The icon pods love them. The, the text in the icon pod can't. We can't do a separate line. Like you can't and you can't do bullet points and like.

Chris LaFay: Yep. And it's A basic text field. Yeah, I can say switching that to where it's like what's called a WYSIWYG editor. It looks like Microsoft. That's a one line change to where. Great, we'll be able to do all of that.

Lydia Rosenberg: And so, so like that's an example of something that we noticed that we like also like I realized I'm like, this is a form field. I can understand why like what I'm looking at, I can understand why I can't do, you know, bullet points, etc.

Chris LaFay: Yeah.

Lydia Rosenberg: But we'd love to be able to have that ability to do it on certain pages when we're doing certain icon pods.

Chris LaFay: What I would recommend in those cases as you're going through and building out more content is don't waste your time putting all the content in. You can go ahead and put like the icon and the title of them in and then that description field just put some placeholder stuff so that as you're going through it when that gets updated, you can just go back and find all the placeholders.

Lydia Rosenberg: Yep.

Chris LaFay: And that's like, yeah, I just don't want you, I want you to do as little duplicative. I'm trying to figure out what the middle line is between batching all of your requests, but then you guys doing work so that you know what all your requests are without having to go back and do duplicative stuff.

Lydia Rosenberg: What we're trying to do right now is like we're working on like we've been doing as much work on like the main pages that those aren't necessarily being like duplicated 20 times. So like we are not like, so for example, like we've done like the products page but not the individual product type pages yet. Like that they animated, explain or customer testimonial, et cetera. Because that will be you know, applied 15 times. And so I'm with you. So like maybe we like we try to focus again on the sort of bigger pages that we know are just like a one page and then find those issues or you know, whatever.

Chris LaFay: Just like build the template out for the 15 pages. Like go ahead and build that one page for animated explainers and then you're then going to duplicate out. So then at that point don't worry.

Lydia Rosenberg: About all the other ones yet you've.

Chris LaFay: Covered your basis at that point. Or like even with like the about us page, there's that funky image hover box custom pod that you can do the hover with the video pop up, do a couple of those and make sure that it works the way that you're expecting, and then, perfect. Later you can go through and do all, you know, 12 of them effectively.

Lydia Rosenberg: Yep, totally. Yeah.

Dawn Audano: I love that.

Lydia Rosenberg: Basically, if we start duplicating things or we start applying templates to multiple pages, we need to take a quick little pause and be like, yes, are we actually ready to do this?

Chris LaFay: We'll be done at that point. Like, from. From a functionality standpoint, if you have your five to seven core pages done and then your one or two templates done, that'll be repeated. You will have used every block that you want to use.

Lydia Rosenberg: Yep. That's what we're so excited about. And that's what's been fun, is like, we've been figuring out, like, oh, we're using this one block for this info, and we're like, oh, should we actually use this other block instead? Does that give us a little bit more visual diversity? Does it get us. What, like, so that's been really fun. So the blocks have been really cool. Yeah. And I think, you know, I think there's just like, also there's just some things, like, we're learning, right, that we're like, is there adjust X or change? Why? Maybe there isn't. Maybe there is. Or, you know, you know, if I change this one thing, like, it's not doing what I think it's supposed to be doing. Like, it's just some moments like that as we're learning, but I feel like that. Feel like that is normal.

Chris LaFay: And this is the frustrating part at the end of the day, because you're actually using the new. You're actually learning. It's like learning how to drive stick shifts. And you've never driven stick shift before. Like, you can figure it out like it's a car at the end of the day, but, like, it's still. Yeah, it's a completely different system. And so it's a little frustrating at times because everything doesn't work exactly like you're used to. But once that hump has gotten over, life will be a lot easier.

Lydia Rosenberg: Yeah. So that's super exciting. And, like, again, you know, with the other stuff like that we're working on with this sort of, you know, little, like, creative projects, we're still getting stuff what it needs to look like. And, like, you know, hey, if we want to put this sort of, like, background video that's going to have, like, an animation going on on the side, we're, like, getting that block exactly how we want it to be. And then, you know, once the animation's ready to be put in. We'll just upload it in and tweak it and make sure it looks good and move on. So. So we're. We're getting to the point where, like, we're hoping that none of those, at the end of the day, any of those, like, little creative pieces are true blockers. So that if we, like, truly, like, if we're, like, waiting on one video to get done and someone's out sick, that, like, we're not, like, not publishing the page just because of that, and we can, like, move forward and have a placeholder and then update it a couple days later. So. Yeah, so that's. But it's really exciting. Like, again, I think this has also been a catalyst for us to do some things and some updates, some assets that needed to be updated that weren't getting updated because we didn't, like, really have, like, a home for them or a place for them to live or, you know, like, we were like, you've seen some of our, like, our Spotlight videos, right? That we're like, I'm Lydia, and this is what I do, and, like, I'm fun and I'm great. Well, we have. We're supposed to make, like, a culture video from all of that last year, and it never happened because it just, like, there wasn't, like, a true, like, thing to, like, lock it to. And now we do have a reason. And so that video is getting done, and it may be a year late, but it's still there. But it's done.

Chris LaFay: Exactly.

Lydia Rosenberg: And it's so. It's exciting and, like, so we just appreciate y' all again, your. Your help, your support, your understanding, as we're kind of taking a little bit longer on stuff. Believe me, none of us want this to drag months and months. That is not our goal. And so I think if we're like, I'm just also. I'm trying to balance getting it done, but also not stressing myself out for, like, a reason that, like, doesn't necessarily, like, need to be stressing us out.

Chris LaFay: Yeah. So in general, let's. Let's zoom out for a second. So, in terms of overarching timeline, do you think by this time next week, you will have finished those seven core pages in those templates, so kind of knocking out all the main things and using all the blocks and you've touched?

Lydia Rosenberg: Yeah, I think so. I think so. I mean, I think we're. We're pretty close, and we have a few pages, like, I would say the products page Approach work and about. About maybe is a little bit. Has a little bit more work on it. Like, but those first three are like, from like a structure standpoint. Again, we may change an order of something, but, like, are like what they are supposed to be now. Not all the copies not updated yet. I've been like, putting in like, unhinged, like, place, like placeholders, like little jets and.

Chris LaFay: Yes.

Lydia Rosenberg: And I just got to make sure to update it all before. Before we post.

Chris LaFay: A Dangerous game. It's a dangerous game.

Lydia Rosenberg: It's nothing that's like, like truly bad. It's just like I have like a CTA and some of the things maybe will stakes. They're kind of fun. It's like a CTA of like a featured product and says, like, brand anthems are so hot right now. And it's like, you know, that's fine.

Chris LaFay: That sounds great actually.

Lydia Rosenberg: Yeah, brand anthems are so hot right now. So, like, Leo's working on some. The idea also is, like, Leo's working on, like, more like, substance. What's the word? Substantive. Copy. And then I'm gonna be putting like, a little bit more of like, the personality twist on it. But yeah, I think by this time next week, we'll have those main pages, you know, quote unquote, done from like a block standpoint. All that. And then, yeah. The template for the video type. And what was the. I mean, the work pages look really great. I did actually.

Chris LaFay: I'm scrolling through this right now, and this looks fantastic. Like, I. I'm clicking through like this. This is. This.

Lydia Rosenberg: Yay.

Chris LaFay: This is. This is lovely. I know you. I know that, like, all the content's not there.

Lydia Rosenberg: Correct.

Chris LaFay: And all that jazz yet. But like, this.

Michael Rosenberg: We had a nice romantic Friday night.

Chris LaFay: Yes.

Michael Rosenberg: Just.

Lydia Rosenberg: Yeah. Sitting next to each other, just working on this website for 3 hours.

Chris LaFay: This looks so good already. Hot dang. I am so bloody.

Michael Rosenberg: I feel like. I mean, just to answer your core question, Chris, I feel like at this point we have interacted with almost all of the blocks. Maybe not like, I don't think we've played around with FAQ or anything like that.

Chris LaFay: Yeah.

Michael Rosenberg: But we have definitely poked and prodded at most things. And I was just looking at the document. We've been just tracking our. The things we're running into, and I feel like it's pretty comprehensive at this point. But I'm sure a couple more pages and we'll be. And a good spot to submit.

Chris LaFay: So let's do. So let's plan on this. Let's plan on next Week. Give me. Actually, Michael, what. What is the quantity of items in the list? You don't have to, like, don't go into detail, because then we'll get off on side trains, which is fine. You said how many?

Michael Rosenberg: There's 11 things in here right now. Okay.

Chris LaFay: How many?

Lydia Rosenberg: But, like, one of them was the icon pods, you know, like, yeah,.

Chris LaFay: Back end related versus front end. Like, you're asking about, like, editing things and features on the editing thing versus stuff not showing up correctly on the front end. And you can spin all that. You don't have to.

Michael Rosenberg: I'd say it's probably 50. 50. Okay. Like, some of the things are just like, oh, we notice, like, you know, there's color awareness for the font, but the eyebrow, the little play button doesn't have the color awareness, so it disappears on green background. Like, there's little things like that.

Chris LaFay: Yeah. Okay, so this is what I would. This is what I think I would like to do from a. Submitting it all in is. Let's use marker for anything that's on the front end that is visible.

Lydia Rosenberg: Okay.

Chris LaFay: And if it's duplicative on a couple of pages, don't resubmit it 20 times.

Lydia Rosenberg: Just one time.

Chris LaFay: If there's a. If there's like a couple pages that you've noticed it just in the description, be like, I also noticed it here. And so do. Let's do that for the front end stuff and then for the back end stuff. Given that there's only five or six things a piece on front end and back end, could you guys just shoot a singular loom video that just walks through like, hey, problem one, here's what we're seeing. Problem two, here's what we're seeing. That would probably be the easiest way to accomplish both of those things. And so because the front end will show a screenshot, you can't really do marker on the back end. But also showing back and stuff, typically with a still screenshot isn't the best. So I think explaining the problem and showing it would actually take less time than trying to finish.

Lydia Rosenberg: Then you can say, like, here's what I'm doing on the back end. Here's what it looks like. Here's how it's translating to the front end.

Chris LaFay: Yeah.

Lydia Rosenberg: Is this weird? I would actually prefer to do this. Or yeah, there's like a couple things where. There's also a couple things. Chris, that is probably just like an educate, like an education.

Chris LaFay: I have no doubt about that.

Lydia Rosenberg: Where I'm like, this isn't doing this thing. Why not? Like, like, like, what am I doing wrong? And you're just gonna be like, oh, Lydia, it's because this page is built this way. You got to do it differently on this page. Whatever.

Chris LaFay: So my request is, would you guys be able to have that in by Monday evening?

Lydia Rosenberg: Yeah.

Chris LaFay: Or by Monday so that I can review it all. And if I have any questions about it, we can then talk about that Tuesday morning on our next meeting. And that will. They might not. They're not going to all be done at that point, but that'll let me get any clarification questions done the rest of that week. We can then do that final QA round and fix all those things. And then at that point, you guys have all the tools at your disposal to rock and roll and be good to go.

Lydia Rosenberg: Yeah, I'm gonna. I'm gonna add that. So I'm out Thursday and Friday, so I will try to go ahead and get everything in by end of day tomorrow. And then if there are any little linger things, like, I may just wait till I just do it Monday, then. No, I'm just thinking about just in case, like, Michael comes up, sees anything else on Thursday or Friday. So I'll just. Because it's not gonna take me very long on Monday. So I'll do that. So I'll submit marker and perfect. Okay. I'm just making my little task right now in my ClickUp so that, by.

Chris LaFay: The way, I really like how you guys are using the little window frame and other places that are not the stackable stuff, which is exactly what I hoped you would do.

Lydia Rosenberg: That's what Michael did.

Michael Rosenberg: It's been a journey with the window frame. I'll just. I'll tell you that I've learned a lot with the grouping of things to get it. It's like, what parts of it are out here and the header is like, there. And I'm like, I gotta group it again. Okay, now it's working. Got it. Cool.

Chris LaFay: The weirdest thing about WordPress and Gutenberg is how it handles groups. That it's the worst part, but it's a lot once you get it right.

Michael Rosenberg: Yeah, it's like. It's like figma. I mean, it. I'm using my brain from design tools to understand, like, it's applying this thing to this layer. I need it to apply it to the group. Let me bring this all together.

Chris LaFay: That is one. That 100% 100. Which is why we do a lot of the styling kind of at that parent level, and then it kind of trickles down into everything else, which is why sometimes, like, automated colors don't work, because it's written intentionally generically, so that it could be very easily overwritten. Because if you do choose I want white text here, then by golly, you get white text, even if it's on a white background. But that's why some of the generic stuff doesn't work 100 of the time, because it's intentionally written generically. So. But anyway, I digress. Okay, awesome. That all sounds good. I'll take a look at all that Monday afternoon when you send it over. I'll go over any questions with you guys on Tuesday. And then we'll spend the next week going through and making changes to things and then recording loom videos of what the change. What changes have been made so that you know kind of how they work now.

Lydia Rosenberg: Perfect.

Chris LaFay: And then you should have everything at your disposal to start duplicating, re editing some of the pages that you've already created, and then actually begin the duplication process at that point.

Lydia Rosenberg: Perfect. Yeah, we're. We're super excited. This has been great. Thank you both for your time today.

Chris LaFay: Awesome. Thank you as well. And what we will probably do, once that round of QA is done, we'll probably go ahead and cancel our weekly meetings, because at that point, it'll just be on you guys to finish everything up. And then once you give us the green light, we'll. We'll schedule. Go live, do another weekly meeting, just make sure that we're good to go do another meeting and make sure that we're good to go there and then launch it hopefully by the beginning of June, if not the sound good.

Lydia Rosenberg: Yes. Very exciting. Thank you both.

Chris LaFay: Awesome. Thank you very much, guys.

Lydia Rosenberg: All right, see you.

Michael Rosenberg: Great to see you all.

Chris LaFay: Take care. Bye.