Meeting
Magic Spoon - Current
Gist
Ciera Lydon announced she is leaving Magic Spoon at the end of next week for a new role at Jones Road Beauty, with Shane (an internal promotion) taking over growth and Kaila Samson staying on the team as the point person for web workflow. The team walked through a three-phase BYOB refactor and site-wide pricing overhaul needed to support the June Oatmeal launch and Buy More Save More pricing, including new Shopify discount stacking logic for bundle tiers plus subscription discounts. They also discussed strategic tension around whether to compete on D2C pricing versus retail/Amazon channels, and planned a Wednesday call with Acadia and a follow-up intro call with Shane later in the week.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions6
- Kaila Samson will be the point person for approving Acadia implementation tickets starting next week
- Acadia will take a more hands-on project management role for three months, pausing AB testing to help manage technical transition
- New pricing structure must go live the same day BYOB is refactored to support Oatmeal and Buy More Save More pricing
- 20% subscription discount will be calculated off the already-discounted one-time purchase price, not the original price
- New BYOB products will be duplicated rather than modifying existing ones to avoid impacting current subscriber renewals
- Existing non-BYOB bundle pricing can be updated directly in Shopify without creating new products
Risks and blockers6
- Magic Spoon is losing significant historical context with Ciera and other team departures
- Shane is new to the growth role and unfamiliar with the theme editor and technical site details
- Potential lull in project work after the initial three-month Acadia engagement ends
- Internal disagreement at Magic Spoon about D2C pricing strategy versus retail/Amazon competitiveness
- Team previously missed UI edge cases during BYOB Refactor V1 and Shane won't be positioned to catch similar issues this time
- Sales volume is down and there's unresolved leadership conflict on how to respond
Open questions4
- Should the bundle builder be redesigned as a tiered progress bar experience at the same time as the line-item refactor, or as a separate project?
- Will the tier discount and subscription discount be implemented via Shopify automatic discounts, a Shopify app, or a custom script?
- Who will backfill the web/retention-focused role on the Magic Spoon team?
- How will Magic Spoon's D2C pricing strategy evolve relative to retail and Amazon pricing pressure?
Next steps6
- ClientSend BYOB refactor and pricing project docs to Classic City Consulting team
- ClientHost Wednesday call with Acadia (Brittany) to review BYOB technical backend project
- MeAndrew to prepare an overview of prior bundle migration thinking plus open questions for Wednesday's Acadia call
- ClientSchedule a call later in the week to introduce Shane to the Classic City team and walk through Asana/Slack workflows
- MeClassic City and Acadia to jointly figure out discount stacking logic (tier discount plus subscription discount)
- ClientCiera to start a shared Slack thread with Acadia to surface the project doc and key goals for Wednesday's meeting
A record of what was agreed, not a task list — nothing here was scheduled.
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