Meeting
88 Acres - Sales
Gist
Sales call with a prospect (referred to internally as 88 Acres, DTC/B2B brand run partly out of Adiadacus) to scope a Shopify theme upgrade. Andrew joined to walk Lynn and Luke through options: full 1.0-to-2.0 rebuild ($15-30k, 2-3 months) versus a phased approach upgrading only high-traffic templates like PDP and blog (roughly $5-8k, similar to work done for Magic Spoon), which was recommended given DTC is only a small slice of their revenue. Andrew was granted theme/collaborator access to review their Shopify setup, and a follow-up call was booked for Tuesday the 31st at 12:30pm ET to present firmer numbers and timelines.
Distilled from the transcript by claude-sonnet-5 · Jul 25
What came out of it
Decisions2
- Recommended a phased upgrade (PDP, collection, blog templates) rather than a full site rebuild given DTC's smaller share of revenue
- Prospect granted Andrew collaborator access to their Shopify theme
Risks and blockers4
- Site is on an 8-9 year old Shopify 1.0 theme with heavy accessibility gaps (missing/meaningless alt tags, cart/checkout compliance)
- Ambulance-chasing ADA lawsuits are picking back up, with settlements typically $10-15k
- Product pages built with individually templated Page Fly instances that are hard to maintain
- DTC has been deprioritized internally, so investment case still needs to be made to leadership
Open questions4
- Will the company commit to a full site rebuild or the phased/piecemeal upgrade approach?
- What exact pages/templates will be prioritized if going phased?
- What do the current app/integration list and theme.liquid file actually look like once Andrew reviews access?
- Will they invest in driving traffic/marketing once the site is improved?
Next steps5
- VendorReview theme, apps, and integrations after gaining Shopify collaborator access
- VendorRun an SEO/Semrush-style report on the current site
- ClientDiscuss internally and narrow down scope/priorities for the upgrade
- VendorReturn with more precise pricing and timeline options based on today's discussion
- UnassignedReconvene on Tuesday the 31st at 12:30pm ET
A record of what was agreed, not a task list — nothing here was scheduled.
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