Chemistry Agency - F2F
Chris caught up with Javier Santana (Chemistry Agency) about his early-2026 business restructuring away from full-time staff toward a leaner freelance contractor model, and walked Javier through Classic City's positioning, pricing (retainers from $2,500-5k, projects roughly 15-25k), and growing Shopify practice via Magic Spoon and a second sizable account closing soon. They swapped networking tactics — Javier's LinkedIn thought-leadership approach that landed IHG, and Chris's plan to host more local events (Topgolf, New York bowling meetup) and co-host with other organizers to expand beyond his existing network. Javier agreed to send referral overflow leads Chris's way and still owes a questionnaire for Chris's upcoming content day video shoot.
- Chris will not add Shopify to his homepage until a second sizable Shopify client is closed
- Chris is keeping his pricing and offering transparent on his homepage as his single credibility deck
- Chris's current referral network isn't producing the $50-60k+ project volume he wants
- Javier hasn't yet completed the content day video shoot questionnaire
- Will Chris and Javier co-host a joint networking event or panel, and on what topic/cadence?
- Will Javier's overflow leads that don't fit Chemistry Agency actually convert into work for Classic City?
- ClientFill out and return the content day video shoot questionnaire
- MeSend Javier a credibility/pitch deck or homepage link to share with unfit leads
- UnassignedExplore co-hosting a future networking event or panel together
- MeMeet up again at the New York agency event next Wednesday