Go do business
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Go do business

Jason Fried · Mar 25, 2025

<div class="trix-content"> <div>Business isn’t something you learn in books. Or posts. Or threads.</div><div><br></div><div>You can’t read your way to the right hire.</div><div><br></div><div>You can't consume enough content to produce a product.</div><div><br></div><div>You have to do.</div><div><br></div><div>You learn business by doing business. Hiring by hiring. Products by building them.</div><div><br></div><div>We know this is true in music.</div><div><br></div><div>Never pick up a guitar? Go read 100 books on guitar. You'll suck just as much.</div><div><br></div><div>You have to play. You can only learn guitar by playing.</div><div><br></div><div>Business is music.</div><div><br></div><div>Some things can be taught. Some are just knowledge.</div><div><br></div><div>Business isn't that kind of thing. Products aren't those kinds of things.</div><div><br></div><div>Like music. Like sports. Like anything physical. You have to do the thing to get better at the thing.<br><br></div><div>In that way, business is more physical than mental. It's not a formula you can learn. It's not a series of lessons you can internalize. It's not a list you can complete.</div><div><br></div><div>Business is muscle memory. It's built by doing. Go do.<br><br>-Jason</div> </div>

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