Leo

<div class="trix-content"> <div>At its best, marketing is a <strong>transfer of enthusiasm</strong>.<br><br>When you're truly pumped about what you're doing, when you're truly driven by the vision, when you absolutely must make something that you need and want, your enthusiasm leaves a mark. It's a brand. Not the noun, but the verb.<br><br>At its worst, marketing is a transfer of everything else. Your worst fears, your biggest insecurities, the charades you play. False enthusiasm on display, empty promises, and sloganeering no one believes. It quickly makes you a liar.<br><br>Just like you can't not communicate, you can't not market. Everything is marketing.<br><br>The best, and the worst, is always on display, like it or not. You can't hide from your own presence, however it shows up. Marketing casts, like a shadow casts. Attached to every move.<br><br>Think about what someone else is doing that you're enthused about. Where did that come from? What transferred it?<br><br>Of course many things that are great simply work. Nothing more, nothing less. No stories, no excitement, just the snick of a perfect fit. But somewhere down the chain, someone cared enough to make that thing right. And that's a transfer too.<br><br></div><div>-Jason</div> </div>